Nigeria 


Prior  to  the  2007  elections,  SCL’s  research  showed  that  while  voters  expected  financial  incentives  from 
politicians  their  overall  disrespect  for  the  political  class  meant  that  such  incentives  did  not  result  in  expected 
voting  decisions.  Armed  with  this  insight,  SCL  advised  its  client  party  that  rather  than  focusing  on  swing 
voters  they  should  instead  aim  to  dissuade  opposition  supporters  from  voting  -  an  action  that  could  be  easily 
monitored.  This  was  achieved  by  organising  anti-poll  rallies  on  the  day  of  the  election  in  opposition 
strongholds,  many  conducted  by  local  religious  figures  to  maximise  their  appeal  to  rural  communities. 


Head  office 

55  New  Oxford  Street,  London,  WC1A  IBS 


elections@sclgroup.cc 


We've  worked  with  brands,  political  organizations  and  advocacy  groups  all  over  the  world,  and  our 
methodology  has  been  approved  by  the  UK  Ministry  of  Defence,  the  US  State  Department,  Sandia  National 
Laboratories  and  NATO. 


GOV.UK 


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