October 14, 2020 CLC ADVANCING DEMOCRACY THROUGH LAW Submitted via email and U.S.P.S. Federal Election Commission Office of Complaints Examination and Legal Administration Attn: Mary Beth deBeau, Paralegal 1050 First Street, NE Washington, D.C. 20463 CELA@fec.gov RE: Supplemental evidence for MUR 7147 Dear Ms. deBeau: On October 6, 2016, Campaign Legal Center (“CLC”) filed a complaint with the Commission alleging that the super PAC Make America Number 1 (ID: C00575373) had made illegal in-kind contributions to presidential candidate Donald Trump’s authorized campaign committee, Donald J. Trump for President, Inc. (ID: C00580100). The Commission designated the matter MUR 7147. CLC supplemented the complaint on December 2, 2016 and on April 12, 2017. We write to supplement the complaint with additional evidence in the form of newly published emails and other documents from the 2016 election. CLC’s original complaint alleged, among other things, that Make America Number 1 (also known as the “Defeat Crooked Hillary” super PAC) made unlawful and unreported expenditures 1101 14TH ST. NW, SUITE 400 / WASHINGTON, DC 20005 / CAMPAIGNLEGAL.ORG in coordination with the Trump campaign by way of the common vendor Cambridge Analytical The Trump campaign paid Cambridge Analytica $5.9 million in the 2016 cycle,1 2 and Make America Number 1 reported paying over $5 million to Cambridge Analytica after the super PAC began supporting Trump.3 Both Make America Number 1 and the Trump campaign contracted with Cambridge Analytica for similar services — such as developing the content of communications and targeting voters — and CLC’s original complaint alleged that Cambridge Analytica used or conveyed to Make America Number 1 information about the Trump campaign’s “plans, projects, activities or needs,” and that such information was “material to the creation, production, or distribution” of the super PAC’s ads supporting Trump or attacking his opponent, Hillary Clinton. 1 1 C.F.R. § 109.21(d)(4). As a result of this arrangement and these activities, there is reason to believe that Make America Number 1 illegally made in-kind contributions to the Trump campaign in the form of coordinated communications. Newly published Cambridge Analytica emails and other documents from the 2016 election cycle provide further evidence in support of these allegations.4 Among other things, the documents underscore how key Trump campaign officials — such as Steve Bannon and Kellyanne 1 See Compl. 95-1 02. 2 Donald J. Trump for President, Inc., Disbursements to Cambridge Analytica, 2015-16, FEC.gov, https://www.fec.gov/data/disbursements/7data type=processed&committee id=C00580100&recipient na in e=cam bri d ge+an a I yt i ca&t wo year transaction period=2016 (last visited Oct. 13, 2020). Make America Number 1, Disbursements to Cambridge Analytica, June 22, 2016 - Dec. 31, 2016, FEC.gov, https://www.fec.gov/data/disbursements/7data type=processed&committee id=C00575373&recipient na me=cambridge+analytica&two year transaction period=2016&min date=06%2F22%2F2016&max date=12%2F3 1%2F2016 (last visited Oct. 13, 2020); Make America Number 1, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), June 22, 2016 - Dec. 31, 2016, FEC.gov, https://www.fec.gov/data/independent- expenditures/?data type=processed&committee id=C00575373&is notice=false&most recent=true&pavee name= cambridge+analytica&min date=06%2F22%2F20 1 6&max date= 1 2%2F3 1 %2F20 1 6 (last visited Oct. 13, 2020). 4 Internet Archive, Cambridge Analytica: Select 2016 Campaign-Related Documents, https://archive.org/details/ca-docs-with-redactions-sept-23-2020-4pm/mode/2up (last visited Oct. 13, 2020). 2 Conway — were involved in Cambridge Analytica’s operations, evince a pattern of Cambridge Analytica facilitating common vendor coordination, and indicate striking parallels between the advertisements that Cambridge Analytica produced for the super PAC and those disseminated by the Trump campaign. These materials further establish how Cambridge Analytica functioned as a conduit for unlawful coordination between Make America Number 1 and the 2016 Trump campaign. The newly available evidence is described below, together with other previously published reports to put the evidence in context. Factual Background 1. Cambridge Analytica is a data firm that has contracted with at least 23 federal U.S. candidates and political committees since the 2014 elections for “data management,” “donor modeling,” “survey research,” and similar services.5 As The Guardian described it: [Cambridge Analytica] claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material. It collects data from a wide range of sources, including social media platforms such as Facebook, and its own polling.6 5 See Disbursements to Cambridge Analytica, 2013-20, FEC.gov, https://www.fec.gov/data/disbursements/7data tvr>e=t>rocessed&recir>ient name=cambridge+analytica&t wo year transaction period=2014&two year transaction period=2016&two year transaction period=2018&two year transaction period=2020&max date=12%2F31%2F2020 (last visited Oct. 13, 2020); Independent Expenditures to Cambridge Analytica (regularly scheduled reports), FEC.gov, https://www.fec.gov/data/independent- expenditures/?data type=processed&is notice=false&most recent=true&pavee name=cambridge+analytica (last visited Oct. 13, 2020). 6 Hilary Osborne, What is Cambridge Analytica? The firm at the centre of Facebook ’s data breach, The Guardian (Mar. 18, 2018), https://www.theguardian.com/news/2018/mar/18/what-is-cambridge-analvtica-firm-at- centre-of-facebook-data-breach. 3 2. Cambridge Analytica incorporated in Delaware on December 31, 2013 ,7 and in the United Kingdom on July 14, 2014.8 Cambridge Analytica’s parent company was the U.K. -based SCL Group, a data firm that claimed it “provides data, analytics and strategy to governments and military organizations worldwide” and has “conducted behavioral change programs in over 60 countries.”9 3. Cambridge Analytica was reportedly started with a $15 million investment from Robert Mercer, and until its dissolution was “owned almost entirely by Mr. Mercer.”10 Its board included Robert Mercer’s daughter, Rebekah Mercer, and Stephen K. Bannon.* 11 According to Bannon’ s personal financial disclosure report (filed in 2017, after he became a White House employee), Bannon became Cambridge Analytica’s Vice President and Secretary in June 2014, and received a monthly consulting fee from the company until he resigned from its board on August 16, 2016, when he became Trump campaign CEO.12 Throughout the 2016 election cycle, Bannon held an ownership stake in Cambridge Analytica valued between $1,000,001 and $5,000,000. 13 7 Cambridge Analytica LLC , Delaware Division of Corporations, https://icis.corp.delaware.gov/Ecorp/EntitySearch/NameSearch.aspx (last visited Oct. 13, 2020); see also Andy Kroll, Cloak and Data: The Real Story Behind Cambridge Analytica ’s Rise and Fall , Mother JONES (May/June 2018), https://www.motheriones.com/politics/2018/03/cloak-and-data-cambridge-analytica-robert-mercer/ (noting “The company was incorporated in Delaware on December 31, 2013.”). 8 U.K. Companies House Registration, Company Number 09154503, https://beta.companieshouse.gov.uk/company/09154503. () See, e.g ., Adam Taylor, Cambridge Analytica’s Reach Went Far Beyond the US. Elections, WASH. POST (Mar. 21, 2018), https://www.washingtonpost.com/news/worldviews/wp/2018/03/20/cambridge-analyticas-reach- went-far-beyond-the-u-s-elections/. 10 Matthew Rosenberg, Nicholas Confessore & Carole Cadwalladr, How Trump Consultants Exploited the Facebook Data of Millions, N.Y. Times (Mar. 17, 2018), https://www.nvtimes.com/2018/03/17/us/politics/cambridge-analytica-tmmp-campaign.html. 11 Id.; see also Steve Bannon, Personal Financial Disclosure Report, OGE Form 278 e at 2-4 (Mar. 31, 2017), https://assets.documentcloud.org/documents/3766553/Bannon-Steve.pdf (disclosing that Bannon was Cambridge Analytica’s vice president and secretary from June 2014 until August 2016). 12 Steve Bannon, Personal Financial Disclosure Report, supra note 1 1, at 3-5. 13 Id. at 4 (disclosing that as of March 31, 2017, months after the conclusion of the 2016 election, Bannon still owned Cambridge Analytica “membership units” valued between $1,000,001 and $5,000,000). 4 4. According to the Washington Post , “Rebekah Mercer has urged the organizations that her family funds to hire the company, according to people familiar with her advocacy”;14 indeed, Commission records show that in multiple instances, super PACs funded by the Mercers contracted with Cambridge Analytica, as did the candidates supported by those super PACs.15 14 Matea Gold, The Rise of GOP Mega-Donor Rebekah Mercer, WASH. POST (Sept. 14, 2016), https://www.washingtonpost.com/politics/the-rise-of-gop-mega-donor-rebekah-mercer/2016/09/13/85ae3c32-79bf- Ile6-beac-57a4a412e93a story.html. 15 For example, in 2014, the Mercer-hmded super PAC Ending Spending Action Fund made independent expenditures to Cambridge Analytica that supported candidate Art Robinson and attacked his opponent, and Robinson's campaign also paid Cambridge Analytica. Ending Spending Action Fund, Receipts from Robert Mercer, 2013-14, FEC.GOV, https://www.fec.gov/data/receipts/7data type^processed&committee id=C00489856&contributor name =mercer&two year transaction period=2014&max date=12%2F31%2F2020 (last visited Oct. 13, 2020); Ending Spending Action Fund, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), FEC.GOV, https://www. fee . gov/data/independent- expenditure s/?data type=processed&committee id=C00489856&is notice=true&most recent=true&payee name= cambridge+analytica (last visited Oct. 13, 2020); Art Robinson for Congress, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https://www.fec.gov/data/disbursements/7spender committee type=P&spender committee type=S&spe nder committee type=H&data type=processed&committee id=C00481341&recipient name=cambridge+analytica &two year transaction period=2014 (last visited Oct. 13, 2020). Mercer funded the John Bolton Super PAC, which contracted with Cambridge Analytica and made independent expenditures supporting Thom Tillis (and opposing his opponent, Kay Hagan), whose campaign also contracted with Cambridge Analytica. John Bolton Super PAC, Receipts from Robert Mercer, 2013-14, FEC.GOV, https://www.fec.gov/data/receipts/7data type=processed&committee id=C00542464&contributor name =mercer&two year transaction period=2014&max date=12%2F31%2F2020 (last visited Oct. 13, 2020); John Bolton Super PAC, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https://www.fec.gov/data/disbursements/7data tvpe=processed&committee id=C00542464&recipient na me=cambridge+analytica&two year transaction period=2014 (last visited Oct. 13, 2020); John Bolton Super PAC, Independent Expenditures supporting/opposing Thom Tillis and Kay Hagan, 2013-14, FEC.GOV, https: //www. fee . gov/data/independent- expenditure s/?data type=processed&committee id=C00542464&is notice=true&candidate id=S4NC00162&candi date id=S8NC00239&support oppose indicator=S&min date=01%2F01%2F2013&max date=12%2F31%2F2014 (last visited Oct. 13, 2020); Thom Tillis Committee, Disbursements to Cambridge Analytica, 2013-14, FEC.GOV, https ://www. fee . gov/data/disbursements/? data type=processed&committee id=C00545 7 72&recipient name=cambr idge+analytica&two year transaction period=2014 (last visited Oct. 13, 2020). 5 5. During the 2016 Republican presidential primaries, Robert Mercer financed a super PAC called Keep the Promise I,16 which supported then-candidate Ted Cruz.17 Both Keep the Promise I and the Cruz campaign contracted with Cambridge Analytical 8 6. In an April 2016 Facebook Live interview with The Hill , a Cambridge Analytica employee working on the Keep the Promise I account repeatedly described the Cruz campaign’s strategies, plans, and activities.19 A subsequent article published on The Hill website used quotes from the interview.20 Newly released internal documents show that Cambridge Analytica drafted a press release claiming that The Hill article used quotes “taken out of context,” and that the employee “remains outside of the campaign’s physical and technical firewall”;21 the release does not specify what quotes were taken out of context, and the underlying interview shows the employee repeatedly responding in detail to questions about the Cruz campaign’s strategies, plans, and activities.22 It does not appear that the press 16 Keep the Promise I/Make America Number 1, Receipts from Robert Mercer, Jan. 1, 2015 - June 22, 2016, FEC.GOV, https ://www. fee . gov/data/receipts/? data tvpe=processed&committee id=C00575 373 &contributor name=robert+me rcer&two year transaction period=2016&min date=01%2F01%2F2015&max date=06%2F22%2F2016 (last visited Oct. 13, 2020). 17 Ryan Lizza, Kelly anne Conway’s Political Machinations, New Yorker (Oct. 8, 2016), https://www.newyorker.com/magazine/20 16/10/1 7/kellyanne-conways-political-machinations. Conway told the New Yorker that she was a close personal friend of Rebekah Mercer. Id. 18 Keep the Promise I/Make America Number 1, Disbursements to Cambridge Analytica, Jan. 1, 2015-June 22, 2016, FEC.GOV https ://www. fee . gov/data/disbursements/? data type=processed&committee id=C0057 5373 &recipient name=cambr idge+analytica&two year transaction period=2016&min date=01%2F01%2F2015&max date=06%2F22%2F2016 (last visited Oct. 13, 2020); Cruz for President, Disbursements to Cambridge Analytica, 2015-16, FEC.GOV, https://www.fec.gov/data/disbursements/7data type=processed&committee id=C00574624&recipient name=cambr idge+analytica&two year transaction period=2016 (last visited Oct. 13, 2020). 19 The Hill, We ’re Talking With Brittany Kaiser of Ted Cruz ’s Data Mining Firm Cambridge Analytica , Facebook Live (Apr. 26, 2016), https ://www. facebook. com/watch/live/?v= 10153727 734744087 &ref=watch permalink 20 Jonathan Swan, Cruz Firm Readies for Psychological Ops at GOP Convention, The Hill (Apr. 26, 2016), https://thehill.com/blogs/ballot-box/presidential-races/277758-cruz-firm-readies-for-psychological-ops-at-gop- convention. 21 Press Release, Cambridge Analytica, Cambridge Analytica Responds to Article in The Hill (Apr. 27, 2016) (attached as Exhibit A). 22 The Hill, We ’re Talking With Brittany Kaiser of Ted Cruz ’s Data Mining Firm Cambridge Analytica , supra note 19. 6 release was issued publicly. The employee additionally sent an email to Cruz campaign officials apologizing “for the very unfortunate deviation in questioning.”23 7. Kellyanne Conway served as president of Keep the Promise I.24 Emails indicate that the Long Island-based Mercers installed Conway as the super PAC’s president and directed the super PAC to contract with Cambridge Analytica. For example, in August 2015, when Conway sought to negotiate terms of the super PAC’s contract with Cambridge Analytica, Cambridge Analytica CEO Alexander Nix wrote in emails that “It was made crystal clear to Kellyanne from the beginning that [Keep the Promise] were to be engaging [Cambridge Analytica],”25 and that “Kellyanne is being deliberately obtuse about this contract because she is upset with Long Island’s decision to allow CA to service multiple Presidential campaigns. She needs to be (firmly) reminded that the people that made this decision are the same people who empowered her as Head of the KTP PAC!”26 8. During the period that Cambridge Analytica was providing services to the pro-Cruz Keep the Promise I and the Cruz campaign itself, the company — with the involvement of Cambridge Analytica vice president Steve Bannon — was additionally seeking other clients. In a September 2015 email chain, for example, Bannon weighed in with a demand for an accelerated timeline as Cambridge Analytica sought to negotiate a contract with the Trump campaign.27 Bannon additionally played a central role in Cambridge Analytical negotiations 23 Email from Brittany Kaiser to Jeff Roe, et al. at 1 (Apr. 27, 2016) (attached as Exhibit B). 24 Id. 25 Emails between Alexander Nix and Larry Levy at 3 (Aug. 12, 2015) (attached as Exhibit C). Nix used abbreviations for “Keep the Promise” and “Cambridge Analytica.” Id. 26 Id. at 1. “Long Island” is an apparent reference to the Long Island-based Mercers. 27 Email from Stephen K. Bannon to Alexander Nix and Brittany Kaiser at 1 (Sept. 12, 2015) (attached as Exhibit D). 7 with other potential clients, such as Arron Banks, the co-founder of a campaign for Britain to leave the European Union.28 9. In May of 2016, after Cruz dropped out of the presidential race, Rebekah Mercer and Kellyanne Conway met with Trump’s daughter Ivanka and son-in-law Jared Kushner at Trump Tower, and decided to back Trump for president, according to the Washington Post?9 10. On June 22, 2016, Keep the Promise I filed an amended Statement of Organization with the Commission changing its name to “Make America Number l,”30 with super PAC officials stating publicly that the PAC would support Trump (and oppose his opponent, Hillary Clinton).31 Conway announced that she would be stepping down as super PAC president, and had recruited David Bossie to serve as her successor.32 11. On July 1, 2016, the Trump campaign announced in a press release that it had hired Kellyanne Conway as Senior Political Advisor.33 12. In August of 2016, Robert and Rebekah Mercer met privately with Trump and “recommended he elevate Breitbart News chairman Stephen Bannon and Republican pollster Kellyanne Conway,” according to the Wall Street Journal .34 “He did so days later,” the 28 Emails between Stephen K. Bannon, Alexander Nix and Arron Banks at 2-3 (Oct. 21, 2015) (attached as Exhibit E). 29 Gold, supra note 14. 30 Rebuilding America Now, Statement of Organization, FEC Form 1 at 1 (amended June 22, 2016), http://docauerv.fec. gov/pdf/ 1 83/20 1 606229020090 1 83/20 1 606229020090 1 83.pdf. 31 Joshua Green & Zachary Mider, New Super-PAC Launches for Donors Who Won Y Back Trump But Loathe Clinton, Bloomberg (June 21, 2016), http://www.bloomberg.com/politics/articles/2016-Q6-22/new-super-pac- launches-for-donors-who-won-t-back-trump-but-loathe-clinton, 32 Id. 33 Press Release, Donald J. Trump for President, Inc., Donald J. Trump Announces Key Appointments (July 1, 2016), https://www.donalditmmp.com/press-releases/donald-i.-trump-announces-kev-appointments: see also Sean Sullivan, Trump Hires Ex-Cruz Super PAC Strategist Kellyane Conway, Wash. Post (July 1, 2016), https://www.washingtonpost.com/news/post-politics/wp/2016/Q7/01/tmmp-hires-ex-cmz-super-pac-strategist- kellyanne-conwav/. 34 Rebecca Ballhaus, Rebekah Mercer Takes Helm of Pro-Trump PAC, Extending Family ’s Influence in Campaign, Wall St. J. (Sept. 7, 2016), http://blogs.wsi.com/washwire/2016/09/Q7/rebekah-mercer-takes-helm-of- pro-trump-pac-extending-familys-influence-in-campaign/. Journal reported, promoting Conway to campaign manager, and hiring Bannon as campaign CEO.35 13. According to Bannon’ s personal financial disclosure report, Bannon resigned from Cambridge Analytica’s board on August 16, 2016, one day before he became Trump campaign CEO.36 However, throughout the 2016 election cycle, Bannon held an ownership stake in Cambridge Analytica valued between $1,000,001 and $5, 000, 000, 37 and emails indicate that Cambridge Analytica staffers were still referring to “our very own Steve Bannon” as late as January 20 17. 38 14. On September 7, 2016, the Wall Street Journal reported that Bossie — whom Conway had selected to replace her at the super PAC when she joined the Trump campaign — would be joining the Trump campaign, and that Rebekah Mercer would lead the super PAC: Rebekah Mercer, daughter of hedge-fund manager and Republican mega-donor Robert Mercer, is taking the reins of one of the top super PACs backing Donald Trump, further solidifying her family’s influence in the Trump campaign. The group, called Make America Number 1, was previously run by David Bossie, who also heads a conservative group called Citizens United. Mr. Bossie last week quit the super PAC to join the Trump campaign as deputy campaign manager.39 15. As former super PAC officials took the helm of the Trump campaign, the Trump campaign then hired Cambridge Analytica, and reportedly did so at the behest of Rebekah Mercer, the super PAC’s chair.40 Commission records show that the Trump campaign’s first payment to 35 Id.', see also Monica Langley, Donald Trump Overhauls Campaign, Adds GOP Pollster Kellyanne Conway and Breitbart’s Stephen Bannon, Wall St. J. (Aug. 17, 2016), http://www.wsi.com/articles/donald-trump- overhauls-campai gn-team- 1471 42440 1 . 36 Steve Bannon, Personal Financial Disclosure Report, supra note 1 1, at 2-4. 37 Id. at 4. 38 Email from Brittany Kaiser to M. Hunter, et al. at 1 (Jan. 10, 2017) (attached as Exhibit F). 39 Ballhaus, supra note 34. 40 Kenneth P. Vogel, The Heiress Quietly Shaping the Trump Administration, Politico (Nov. 2 1 , 20 1 6), http://www.politico.eom/story/2016/l l/rebekah-mercer-donald-trump-231693 (“Three GOP digital strategists say Mercer used her influence in Tramp’s circle to ensure that Cambridge Analytica, which also counted Bannon as a board member, would be brought on board by Trump’s campaign team . . . .”). 9 Cambridge Analytica came just weeks after the Mercers and Make America Number 1 shifted their allegiance to Trump, and after Conway joined the campaign; the campaign would go on to pay Cambridge Analytica $5.9 million in the 2016 cycle.41 16. Even after Cambridge Analytical former board member and part-owner Steve Bannon became Trump campaign CEO, Make America Number 1 continued contracting with Cambridge Analytica to produce, target, and disseminate communications supporting Trump’s election; the super PAC paid over $4.4 million to Cambridge Analytica after Bannon joined the Trump campaign.42 17. Cambridge Analytica employees were acutely aware that top Cambridge Analytica officers and former super PAC officials were playing major roles in the Trump campaign. For example, on September 2, 2016, a Cambridge Analytica staffer sent an email to two of his colleagues with the subject line “In the thick of it!” and excerpting a Washington Post article: “That leaves three Mercer allies — Bannon, Conway and Bossie — atop the Trump campaign. Hedge fund investor Robert L. Mercer and his daughter, Rebekah, were key players in urging Trump to reshuffle his campaign this summer.”43 “The NYC staff are in the thick of it,” he wrote 44 The email also noted that “Bob Mercer came by the office yesterday.”45 41 Donald J. Trump for President, Inc., Disbursements to Cambridge Analytica, 2015-16, FEC.GOV, https://www.fec.gov/data/disbursements/7data type=processed&committee id=C00580100&recipient na in e=cam bri d ge+an a I yt i ca&t wo year transaction period=2016 (last visited Oct. 13, 2020) (showing the first disbursement to Cambridge Analytica on July 29, 2016 and $5.9 million in total disbursements in the 2016 cycle). 42 Make America Number 1, Disbursements to Cambridge Analytica, Aug. 17, 2016 - Dec. 31, 2016, FEC.GOV, https://www.fec.gov/data/disbursements/7data type=processed&committee id=C00575373&recipient na me=cambridge+analytica&two year transaction period=2016&min date=08%2F17%2F2016&max date=12%2F3 1%2F2016 (last visited Oct. 13, 2020); Make America Number 1, Independent Expenditures to Cambridge Analytica (regularly scheduled reports), Aug. 17, 2016 - Dec. 31, 2016, FEC.GOV, https : //www, fee . go v/data/independent- expenditures/?data type=processed&committee id=C00575373&is notice=false&most recent=true&pavee name= cambridge+analytica&min date=08%2F 1 7%2F20 1 6&max date= 1 2%2F3 1 %2F20 1 6 (last visited Oct. 13, 2020). 43 Email from Robert Murtfield to Ed DeNicola et al. (Sept. 2, 2016) (attached as Exhibit G). 44 Id. 10 18. The nature of Cambridge Analytica’s work for the super PAC and for the campaign is described in various internal documents. A 27-page post-election report from February 2017 shows that Cambridge Analytica created, produced, and distributed ads for the Trump campaign during the final months of the election.46 According to the report, Cambridge Analytica ran “5,000+ ad campaigns”47 on behalf of the Trump campaign that generated “1.5 billion impressions.”48 The “persuasion” ads corresponded with a 3% average favorability increase, and get-out-the-vote ads “drove a 2% increase in voters submitting absentee ballots,”49 according to the report. Cambridge Analytica claimed that it developed audience profiles, “devised communications to best promote a story to those individuals,” and then “executed digital ad buys” on the Trump campaign’s behalf.50 The report included samples of Trump campaign ads that Cambridge Analytica produced and placed on platforms such as Facebook, Twitter, Snapchat, and Google;51 some of those ads included the “Crooked Hillary” messaging also deployed by Make America Number 1 . 19. During the same period that Cambridge Analytica was creating and targeting the Trump campaign’s own ads, it was also creating and targeting Make America Number 1 ads supporting Trump or attacking his opponent. In a November 2016 post-election report produced for Make America Number 1, Cambridge Analytica stated that it: delivered data modeling, television targeting and placement, digital ad targeting and delivery, list building, and polling to Make America Number One’s (MAN1) project “Defeat Crooked Hillary” (DCH) during 2016’s Presidential election. During that time, CA delivered millions of ad impressions nationwide, with a 46 Data and Digital Marketing Debrief: Trump for President, Cambridge Analytica at 1-26 (February 2017) (attached as Exhibit H). 47 Id. at 9. 48 Id. at 11. 49 Id. at 10. 50 Id. at 11. 51 Id. at 15, 17-19. 11 special focus on New Hampshire, Pennsylvania, Virginia, North Carolina, Florida, Ohio, Iowa, Colorado, Nevada, and Michigan.52 20. In that post-election report, Cambridge Analytica took credit for producing “all of the creative” for the super PAC’s pro-Trump/anti-Clinton ads, for managing the PAC’s email and social media campaigns, and for producing the PAC’s websites: Over the course of the election cycle, from July to November, Cambridge Analytica produced all of the creative behind Defeat Crooked Hillary’s ad campaigns. In that five month span, 14 different ad campaigns were run, each including a minimum of 12 creative pieces, totaling over 170 individual ads. These ads were distributed by the CA digital team and were interacted with by tens of millions of users online. Along with standard digital ads, CA also designed and sent out personalized email campaigns, advertised on Snapchat, Twitter and Facebook, and designed infographics to clearly display our data models to the press, and donors. CA was also responsible for running the shareable creative pieces behind the Super PAC’s multiple social media accounts in order to organically attract new activists, users and donations. In this effort, CA designed 48 unique graphic images for each social media account which received tens of thousands of online interactions. In addition to advertising and social media, CA was responsible for the design and management of all three websites linked to the Super PAC; Defeat Crooked Hillary, 2016 Truths and Save the Supreme Court.53 21. Cambridge Analytica also took credit for placing “[f]our major television buys” for the super PAC,54 and noted that in the final days of the 2016 election, Cambridge Analytica targeted the state of Michigan with “72 hour voter turnout” videos that generated 6 million impressions.55 According to Cambridge Analytica, “If MAN1 had not made the final GOTY 52 Cambridge Analytica, Make America Number One After Action Report at Exhibit I). 53 Id. at 10. 54 Id. at 14. 55 Id. at 9. (Nov. 2016) (attached as 12 investment in the state, we can reasonably argue Trump would not have achieved his historic victory in Michigan.”56 22. According to the report, Make America Number 1 paid Cambridge Analytica $5,593,648 during the 2016 cycle, and “[o]f this, $3,868,714 - roughly 70 percent - went to delivering messaging directly to voters with the remainder going to overhead. Overhead included the retainer, the Evangelicals data acquisition, and the polling conducted by CA.”57 23. In a separate report, Cambridge Analytica asserted that the $2.5 million that Make America Number 1 spent on digital ads resulted in 21 1 million total impressions, with 50 million impressions on Facebook and the digital videos receiving 25 million views.58 24. Emails from September 2016 show that Cambridge Analytica produced some of the super PAC’s anti-Clinton ads using the production company Glittering Steel, which was owned by the Trump campaign’s then-CEO, Steve Bannon.59 For example, in a September 9, 2016 email, a Cambridge Analytica official sent links to five Make America Number 1 ads “managed” by Cambridge Analytica and “produced by Glittering Steel, our production partner.”60 25. Internal Cambridge Analytica documents additionally show a shared “project calendar” that jointly listed both the Trump and MAN1 accounts.61 56 Id. 57 Id. at 15. 58 CA Political, Partido Revolucionario Institucional (PRI): The Path to Campaign Victory at 37 (December 2017) (attached as Exhibit J). 59 Bannon claims to have resigned as Chair of Glittering Steel in August of 2016, but he continued to retain a financial stake in the firm throughout the 2016 election cycle. Steve Bannon, Personal Financial Disclosure Report, supra note 1 1, at 4, 7 (disclosing that as of March 31, 2017, months after the conclusion of the 2016 election, Bannon still owned Glittering Steel “membership units” valued between $100,001 and $250,000). 60 Email from Emily Cornell to A1 Han, et al. at 4 (Sept. 9, 2016) (attached as Exhibit K). 61 Cambridge Analytica, “Project Calendar” at 1 (Sept. 12, 2016) (attached as Exhibit L). 13 26. Emails indicate that Cambridge Analytica employees in some cases confused the work performed for the Trump campaign and for the super PAC. In February 2017, for example, in response to an outside request for “case studies,” Cambridge Analytica’ s Ed Nicola emailed two Cambridge Analytica colleagues and the external requester “a finished case study for the Make America Number One Super PAC,” but then the next day sent a follow-up email with the correction: “This is actually the Donald J. Trump for President case study and not the one for the Super PAC. We did data analytics and ad targeting for the Make America Number One Super PAC in addition to the work we did for the DJTfP campaign. I need to update the label.”62 27. In March 2017, SCL Group’s Robert Murtfeld reacted to a New York Times article, in part, by describing “our work” for both the Trump campaign and the super PAC in the same sentence: “And yes whilst the Trump campaign only used tone analysis and persuasion scores for analytics, our work for the Super PAC used psychographics throughout (but we don’t want to run around with this as the Super PAC was called Defeat Crooked Hillary).”63 Summary of the Law 28. As noted in CLC’s original complaint, because Make America Number 1 paid for millions in independent expenditures supporting Trump or opposing Clinton, the communications satisfied the “payment” and “content” prongs of the coordinated communication standard, 1 1 CFR § 109.21(a);64 the communications additionally met the “conduct” standard by the super PAC using Cambridge Analytica — which was also contracting with the Trump campaign — to Emails from Ed DeNicola to Matthew Atkinson, et al. at 1 (Feb. 21-22, 2017) (attached as Exhibit M). Email from Robert Murtfeld to Blake Gottesman at 1 (Mar. 6, 2017) (attached as Exhibit N). Comply 92-100. 62 63 64 14 create, produce, and /or distribute the communications. The “conduct” prong of the coordinated communication standard is satisfied when a vendor uses or conveys to a super PAC information about a candidate’s “plans, projects, activities or needs” and “that information is material to the creation, production, or distribution of the communication.” 1 1 C.F.R. § 109.21(d)(4).65 Make America Number 1 Illegally Made Unreported In-Kind Contributions to Donald J. Trump for President 29. As a vendor providing services to both the super PAC and the campaigns of candidates supported by that super PAC — first Ted Cruz, and then Donald Trump — Cambridge Analytica was in a position to share or apply strategic information from its work for candidates to develop and target communications for the super PAC that were consistent with or complementary to those of the candidates. The new evidence further provides reason to believe that Cambridge Analytica did in fact use or convey to Make America Number 1 information about the Trump campaign’s plans, projects, activities, or needs, and that such information was material to the targeted communications that the super PAC created to help elect Trump. 30. The Trump campaign reportedly began contracting with Cambridge Analytica at the request of the Mercers, who founded, owned, and managed the company;66 the Mercers also directed 65 The conduct standard is not met if the vendor has established, implemented, and followed a written firewall policy that prohibits the flow of information about the campaign’s plans, projects, activities or needs to those responsible for the creation, production, or distribution of the super PAC’s communications. 1 1 C.F.R. § 109.21(h). A firewall may entail different vendor employees working for the candidate than are working for the super PAC, and an agreement that they not share or discuss strategy or plans with one another. However, the Commission has emphasized that “the mere existence of a confidentiality agreement or ethical screen” will not “provide a de facto bar to the enforcement of the limits on coordinated communication imposed by Congress.” 68 Fed. Reg. 421, 435 (Jan. 3, 2003). A common vendor may facilitate unlawful coordinated communications if a firewall policy is not followed or enforced. 66 See sources cited supra T) 3. 15 Make America Number 1 — which was financed by Robert Mercer and controlled by Rebekah Mercer — to contract with Cambridge Analytica.67 The Trump campaign then hired Cambridge Analytica board member and part-owner Steve Bannon as campaign CEO at the request of the Mercers,68 and throughout the entire 2016 election cycle, Bannon retained an ownership stake in Cambridge Analytica valued between $1,000,001 and $5,000,000.69 Before joining the Trump campaign, Bannon had been involved in Cambridge Analytical day-to-day operations and client negotiations, and Cambridge Analytica staff continued to refer to Bannon as “our very own” through 20 17.70 Moreover, even after Bannon joined the Trump campaign, Cambridge Analytica and Make America Number 1 worked with Bannon’ s production company, Glittering Steel, to produce at least five ads attacking Trump’s opponent.71 In other words, the super PAC contracted with one company owned by Trump’s campaign CEO, which apparently subcontracted with another company owned by Trump’s campaign CEO, to produce and target ads supporting the Trump campaign. Finally, Kellyanne Conway and David Bossie were both senior officials at Make America Number 1 and in that role managed the super PAC’s relationship with Cambridge Analytica, and who were then subsequently hired for senior roles on the Trump campaign at the request of the Mercers, where they would have been in positions to manage the campaign’s contract with Cambridge Analytica.72 67 See sources cited supra $$ 4-5, 7, 14-15. 68 See sources cited supra $ 12. 69 See sources cited supra $ 13. 70 See sources cited supra $ 13. 71 See sources cited supra $ 24. 72 See sources cited supra $$ 10-12, 14-15, 17. Additionally, a post-election email from a Cambridge Analytica employee notes that Kellyanne Conway was close friends with Rebekah Mercer and Steve Bannon, and that “we work with her extensively.” Email from Brittany Kaiser to Phillip Escaravadge at 1 (Jan. 12, 2017) (attached as Exhibit O). 16 3 1 . Evidence from earlier in the 2016 cycle, during the period that the super PAC was supporting the Cruz campaign, additionally suggests that Cambridge Analytica employees ignored any written firewall policy, with staff assigned to the super PAC publicly expressing knowledge about the candidate’s plans, projects, and activities.73 Evidence also indicates that Cambridge Analytica employees worked from a joint “project calendar” that listed both the Trump campaign and Make America Number 1 accounts, which may further indicate that staff for both accounts were meeting jointly to discuss strategy.74 And later evidence from early 2017 shows the same employees describing the firm’s 2016 work for both the Trump campaign and the super PAC; in one communication, an employee appeared to confuse the two clients.75 32. This inference that Cambridge Analytica used or conveyed to Make America Number 1 non¬ public information about the Trump campaign’s “plans, projects, activities or needs,” and that such information was “material to the creation, production, or distribution” of the super PAC’s communications, is strengthened by the fact that the Make America Number 1 ads created by Cambridge Analytica are strikingly consistent with the message, themes, and content of ads run by the Trump campaign itself. For example, in the final months of the 2016 election, the Trump campaign ran ads with a “crooked Hillary” theme,76 some of which directed viewers to “lyingcrookedhillary.com.”77 The “lyingcrookedhillary.com” website bore a striking resemblance to the messaging and imagery of the “Defeat Crooked Hillary” communications that Cambridge Analytica produced for Make America Number 1 :78 73 See sources cited supra U 6. 74 See sources cited supra U 25. 75 See sources cited supra 26-27. 76 See sources cited supra U 1 8. 77 Donald J. Trump for President, LyingCrookedHillary.com (available via Archive.org) https://web.archive.Org/web/20160702081239/https://www.lvingcrookedhillarv.com/ (last visited Oct. 13, 2020). 78 Compare id., with Exhibit I at 11. 17 _ _ J Help Stop LYING CROOKED HILLARY Crooked Hillary 10 Legendary Lies Clinton Lies About Classified 2 Material on Her Secret Server Secret Server - Hillary Broke the Rules & Lied About It as repeatedly claimed Mev< MAKE AMERICA GREAT AGAIN! HILLARY CLINTON IS STILL LY1H6 DEFEAT CR KEO HILLARY LIES + a CORRUPTION = HILLARY CLINTON Conclusion Taken together, the evidence provides substantial reason to believe that Cambridge Analytica shared non-public information about the Trump campaign’s “plans, projects, activities or needs” with Make America Number 1, and that such information was material to the creation of the super PAC’s ads supporting Trump’s 2016 election. As a result of this arrangement and these activities, there is reason to believe that Make America Number 1 illegally made unreported in- kind contributions to Donald J. Trump for President, Inc. in the form of coordinated communications. Please do not hesitate to contact us if we can provide any additional information. 18 Respectfully subrfntted, Campaign LegarCenter, by Brendan Fischer 1101 14th Street, NW, Suite 400 Washington, DC 20005 (202) 736-2200 Brendan M. Fischer Campaign Legal Center 1 101 14th Street, NW, Suite 400 Washington, DC 20005 Counsel to the Campaign Legal Center 19 Verification The complainants listed below hereby verify that the statements made in the attached Complaint are, upon their information and belief, true. Sworn pursuant to 18 U.S.C. § 1001. For Complainant Campaign Legal Center Sworn to and subscribed before me this day of October 2020. Notary Public . b''* > ^ .* * \ 7s * r If f 2 § Y& - - O : w 3 ’ £ 5 • * - \%\ is * s i/#i '''& . /#*»»»»»**»'' 20 EXHIBIT A NEWS RELEASE: Cambridge Analytica Robert Vanisko; North 6th Agency Cambridge Analytica Responds to Article in The Hill WASHINGTON D.C.- April 27, 2016 - Following an interview on Facebook Live yesterday with The Hill, quotes from Brittany Kaiser, director of program development at Cambridge Analytica, were taken out of context in a follow up article. Ms. Kaiser does not work on the presidential campaign of Senator Ted Cruz, and remains outside of the campaign's physical and technical firewall. As she made clear in the interview, her comments around potential strategy were purely speculative. The author of the piece in question also failed to make distinctions between Cambridge Analytica and SCL Defence, two entirely different companies. There is no correlation between work done by SCL Defence and Cambridge Analytica, including any U.S. political campaigns. In regard to the reporter's assertions that Cambridge Analytica uses fear as a motivator, Ms. Kaiser's response was also taken out of context in the follow up article. She responded that fear is only one of many emotions that contribute to a voter's psyche, and that many campaigns' main goal is to reassure voters by spelling out a candidate's polices in a way that will resonate with that individual. Lastly, contrary to what was speculated in the article, Cambridge Analytical work for Cruz for President does not include psychological profiling of delegates. About Cambridge Analytica Cambridge Analytica, the U.S. subsidiary of SCL Group, is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. With cutting-edge technology, pioneering data science, and 25 years of experience in behavior change, CA provides advertisers with unparalleled insight into their audiences. More information can be found at: https://cambridgeanalytica.org. ### EXHIBIT B From: Brittany Kaiser Date: Thu, 28 Apr 2016 10:31:44 +0000 To: "Levy, Larry" Hi Larry, I received a message that this email I sent yesterday bounced and didn't get to your mailbox. Alexander asked me to copy you, so please confirm receipt. Thanks for your assistance with this. - Forwarded message From: Brittany Kaiser Date: 27 April 2016 Subject: Hill article - follow u To: cswee Cc: Alexander Nix , "Levy, Larry" Dear Senator Cruz, Jeff, Chad, and Chris, It is with great remorse that I write to you in regard to an article recently published in The Hill regarding Cambridge Analytica's technology and it's uses in the 2016 cycle. I took this interview after a firm briefing to the journalist that I do not work on the Presidential campaign, and did not have any knowledge of the strategies or tactics currently being employed in the Senator's campaign, so therefore could only speak generally about our company's methodologies. I take full responsibility for the very unfortunate deviation in questioning which happened in a live interview. I had to reiterate that I did not work on the campaign and continually bring the conversation back to company history and current uses of our technology .A In the follow-up article, my comments were poorly misconstrued and I sincerely regret any negative implications this may produce for the campaign and our firm. Consequently, the article has been rewritten to make my firewalling obvious to readers, alongside clarification of some comments.A I also would like to acknowledge that senior executives at Cambridge Analytica have thoroughly taken me through the implications of this situation, which I am fully aware of now, and I more than regret having participated in any events leading to stress on the great work you are all are doing. In line with appropriate measures, I have withdrawn from all future press engagements in this cycle. If there is anything additional I can do to reassure your team of my intentions, please advise and I will do everything in my power to respond accordingly. BRG-0001 12527 CA Cruz apology media. txt[ 1/24/20, 9:08:06 AM] With sincere regards, Brittany Brittany Kaiser, PhD Candidate, MPhil, LLM, MA Hons Director of Program Development CAA Cambridge Analytica www.cambridgeanalytica.org This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail Brittany Kaiser, PhD Candidate, MPhil, LLM, MA Hons Director of Program Development BRG-0001 12527 CA Cruz apology media. txt[ 1/24/20, 9:08:06 AM] This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail BRG-0001 12527 CA Cruz apology media. txt[ 1/24/20, 9:08:06 AM] EXHIBIT C Subject: Fwd: Keep The Promise Contract From: Brittany Kaiser Date: Thu, 12 Apr 2018 13:25:25 +0000 To: Paul Hilder mmmmmmmmmmmmmmmmmm Begin forwarded message: From: "Alexander Nix" Subject: Re: Keep The Promise Contract Date: August 12, 2015 at 22:26:46 GMT+1 Larry" , "Steve Thanks Larry Between you and me.... Kellyanne is being deliberately obtuse about this contract because she is upset with Long Island’s decision to allow CA to service multiple Presidential campaigns. She needs to be (firmly) reminded that the people that made this decision are the same people who empowered her as Head of the KTP PAC! A Alexander Nix CEO CA Cambridge Analytica BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail On 12 Aug 2015, at 16:23, Levy, Larry| Alexander, wrote: Her company has had a contract with Aristotle, she didn’t just start working with them instead of CA. I’ll work on the KTP I contract and try to move it along. We are bringing in another lawyer to represent KTP I, while I represent CA. Larry From: Alexander Nix Sent: Wednesday, August 12, 2015 5:19 PM To: Levy, Larry Cc: Kyriakos Klosidis; Brittany Kaiser; Alex Tayler; Steve Bannon Subject: Keep The Promise Contract Hi Larry (1) We have addressed IN FULL Kellyanne's concerns regarding the original proposal, which was turned around for her attention in record time and contained lx spelling error and lx mis- reference (in a 15 page document) An updated version of the original Proposal was then drafted to correct the above typos (attached) BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] and sent to her almost 6 weeks ago. (2) We have already drafted a contract for Keep the Promise 1 which you have seen (attached) and includes an Appendix setting out our services This did not contain any of the above errors (which were in the original proposal only) (3) It was made crystal clear to Kellyanne from the beginning that KTP were to be engaging CA. If she went ahead and engaged Aristotle, then she did so in the full knowledge that KTP was meant to be working with CA (4) This has gone on far too long. We need to get this contract finalised and signed by both parties before the weekend. Please can you give this your fullest attention. Thank you Alexander On 12 Aug 2015, at 15:50, Levy, Larry wrote: Kyriakos, The email from Kellyanne commenting on the contract refers to an attachment A, that she wanted more information about; in it she notes that it was addressed to Keep the FAITH, instead of keep the Promise, that it has several spelling errors, and that there is a reference to pushing out the communication through the “NY COP outreach channels”, which makes no sense because this was supposed to be a contract for services in Iowa and South Carolina. The material you sent doesn’t contain any of those provisions, and it appears from the emails I can trace that the proposed contract went from Alexander Nix to Kellyanne. BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] I think it best to start with a new contract between KTP I and CA for services, with the polling company being a third party contractor to KTP I. That way we can move the ball through the PAC, and get Kellyanne what she needs when she is doing work for the PAC. This will also hopefully demonstrate the value proposition such that Kellyanne will want to contract directly with CA for other polling client work. She does have a long term contract with Aristotle, which is the source of most of her data now, and they have been relatively happy with that contractor. Absent the many relationships involved here she likely would not be in the market for another service provider. Please send me a draft contract for KTP I, with an appendix that explains what services are being offered, the costs, and is otherwise responsive to Kellyanne’s comments. I’ll then work off of that to move the contract through the process. Please note I’m totally booked on other matters Thursday afternoon through Sunday, so I can start on something if I get it early enough tomorrow, otherwise it will be Monday. Larry BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] CONFIDENTIALITY STATEMENT This message is sent by a law firm and may contain information that is privileged or confidential. If you received this transmission in error, please notify the sender by reply e-mail and delete the message and any attachments. From: Kyriakos Klosidis imi^^^^HHI Sent: Wednesday, August 12, 2015 5:50 AM To: Levy, Larry Cc: Brittany Kaiser; Alex Tayler Subject: Polling Company NDA Hi Larry, Forwarding relevant email sent by Sabhita a couple weeks ago, assuming that this is what you were looking for? Best regards, Kyriakos Kyriakos Klosidis Projects Coordinator BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] scl commercial scl defence scl elections scl social This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. Please consider the environment before printing this e-mail Subject: Re: KTP II Kyriakos Klosidis Larry We have yet to proceed to a full contract. BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] Kellyann had raised concerns and asked a number of questions after we shared the two NDAs which were sent to Kevin Quinley at the Polling Company which they forwarded to you (attached for ease of reference). Comprehensive answers to all queries raised by Kellyann were sent to her but we are still waiting for a decision by KtP on proceeding to the contract phase and on what terms (those in the proposal or different ones which could be discussed). If I can have that discussion on the scope of the contract and costings despite being in the Cruz firewall I am happy to do so and will ensure a contract is drafted thereafter. Sabhita BRG-000 127429 Mercer supporting multiple candidates. txt[ 1/24/20, 9:09:07 AM] EXHIBIT D Re: Trump Contract BRG- 0000 0392 7 Re: Trump Contract Date: Sat, 12 Sep 2015 21:29:15 +0000 Maybe Robert could also review please. Sent from my iPhone On 12 Sep 2015, at 22:28, Alexander Nix wrote: We have a draft of the original contract: it just needs the terms updating to reflect the new agreement. However, given the importance, I think this needs larry’s professional input.... Brittany, by all means have a first pass, and then please send to Larry Sent from my iPhone On 12 Sep 2015, at 22:19, Steve Bannon wrote: Would like to get to the client NLT 9 am EDT On Sep 12, 2015, at 5:17 PM, "Brittany Kaiser" wrote: Do you need me to begin the contract tomorrow? Happy to do it if anyone wants to give me guidance, but I think I could produce a useful first draft to be ready for Monday morning editing. Sent from my iPhone On 12 Sep 2015, at 19:51, Alexander Nix wrote: Dear Larry Today we reached agreement on terms for moving forward with a pilot programme for the Trump Campaign, as follows: - 60 day minimum trial period - CA to meet all data analytics, modelling, psychographics, creative, and media management costs etc - CA to commit $250k-$500k for media placement (digital/mail/telephone etc) amount to be confirmed - CA receives $1 per supporter we register (min: name, address and email) - CA to receive 100% of donations until we are 'made whole1 (media placement fee only) and then we split the ‘profits’ 85/15 - If CA are not made whole within 180 days the campaign commits to meet the balance of costs incurred - AIQ to be CA's prime sub-contractor on this contract Re: Trump Contract BRG- 0000 0392 7 You will note that: (1) It is a trial for 60 days only (but I think that it should auto renew on the same terms, un till Nov 2016, unless the client terminates in writing) (2} CA are providing all the financing for the media spend (3; The fees for registering supporters have increased from $0.62 to $1 per name, however, the digital production and reporting fees are to be absorbed by CA (Appendix B) (4) Trump Campaign has agreed to your advice about underwriting the balance of costs if we are not made whole after 180 days (I added the 180 days, so if you do not think this time frame is not appropriate please amend) (5) The T rump Campaign has additionally agreed to: - Expand the targeted geographic region so that the campaign is National and not limit to IA, NH, NV and SC (Appendix A) - Creative control and flexibility on messaging and creative with final approval from clien t. - Tracking integration into Trump cart and "thank you page" - Exclusivity on the broad match search term ’’Donald Trump" - Existing donor and supporter lists (name, address, e-mail, mobile, and home numbers) - Administrative privileges for Facebook marketing - T racking implementation on web properties and donation cart check-out Attached is the draft of the original contract that you prepared for us (I have amended the branding and formatting to reflect AIQ/CA) (1) Please can you update this to reflect the new contractual terms above I have also attached the Prime Sub-contractors agreement that you drafted as between CA and AIQ, who will be taking the lead on this contract on behalf of CA. (1) Please can you confirm that this agreement is OK to be signed / and or amend and resend (2) Are there any other agreements that we will need to enter into with AIQ to protect our Client and our IP etc I appreciate that it is the weekend, so if you cannot look at this today/tomorrow, I wonder if you might be able to action first thing on Monday as the Trump Campaign have made it dear that they want to start ASAP and after 4 months of negotiation I don't want to lose this! ! ! Thanks Larry A EXHIBIT E Subject: Fwd: Cambridge Analytica/ EU Exit From: Alexander Nix Date: Wed, 21 Oct 2015 12:21:11 +0000 To: Julian Wheatland <| Brittany Kaiser <1 > OK 10am confirmed - please book big room and have office looking smartBrittany - please can you change your flight A Alexander Nix Director SCL Group scl commercial scl defence scl elections scl social This email is confidential and may be privileged. If you are not the intended recipient or have received this email in error, please notify the sender immediately and delete this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email. BRG-00005245 1 .txt[ 1/23/20, 7:42:21 PM] Please consider the environment before printing this e-mail Begin forwarded message: Subject: Re: Cambridge Analytica/ EU Exit From: Arron Banks Date: 21 October 2015 08:12:12 GMT-4 Yes Sent from my iPhone On 21 Oct 2015, 13:06, Steve Bannon wrote: 10 am??? On Oct 21, 2015, at 1:03 PM, "Arron Banks" wrote: before lunch On 21 Oct 2015, 12:55, Steve Ban non wrote: Arron : Alexander is Cambridge's CEO.... he will be in the states with me but we will be dialed in by bridge line... our operating team will be at the company to present Alexander will provide the address What time works best for u? BRG-00005245 1 .txt[ 1/23/20, 7:42:21 PM] On Oct 21, 2015, at 12:49 PM, "Arron Banks" wrote Where do you want to meet Friday ? A Sent from my iPhone On 21 Oct 2015, at 10:32, Steve Bannon wrote: Great From: Arron Banks Sent: Wednesday, October 21, 2015 4:55:35 AM To: Steve Bannon Cc: Matthew Richardson Subject: Re: Cambridge Analytica/ EU Exit Yep I'm Good for Friday Sent from my iPhone On 20 Oct 2015, at 22:46, Steve Bannon wrote: Arron: can u do a meeting this friday? BRG-00005245 1 .txt[ 1/23/20, 7:42:21 PM] EXHIBIT F Subject: Re: Alumni Burns Night Whisky Tasting Invitation From: Brittany Kaiser Date: Tue, 10 Jan 2017 03:27:36 +0000 To: M Hunter] Cc: Chad Klutts Simonds Ben James Hoobler TOTALLY THERE (the people in the British Embassy DC are lovely). Funnily enough, the British Consulate in NYC took me out to lunch today after the meeting between FM Boris and our very own Steve Bannon... and they told me that Kelly Anne Conway came to the DC Embassy's New Years party and stayed almost the whole night! Cambridge crew all over it. Loves it. On 9 January 2017 at 22:11, M Hunter wrote: Game on Boys and Brit! If in town RSVP. I am going. Begin forwarded message: From: qj 3 — o Qj in 3 ^ ft3' 8 o n -i ^ ST W =5 rt rt" 3 < in Qj fD IS < c 3 3 IQ a qj rt QJ ■D 73 0) O fD T3 = in T3 in fD qj £■ QJ rt (]> rt QJ n c-r zr c in cr o 2. ZJ 13 fD IQ T3 Q- O O 33 cr < c "Q rt" O U1 O T3 fD rt Q. 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S3 o •o CP o o C to 3 o < o CP CO CD Q; "f n 3 o cp CT) GOTV =3 fD U> a> x Q) TJ ~i o s^“ co n> 0 m o. 9- nO 0s CD O O n fD 3 fD O rf CD n o 3 C n rf fD CL fD o CD =fi CL — C/> 3 " ■ fD W CD C7 rf L- rf CL □. < cr < 3 fD CD "5 O I-*- CL O -5- Pm O ?■ o CD rf f CO CD _ rf — ■ CD < 3" fD CD O CL cl cr O CD - 5 — fD O O rf rf fD CL < ^ fD fD fD CL rf CO rf C O CO GOTV Gut up Oft out VOTf CO Q Q_ O CL n *■' O 5 m fl> 2 T3 rr T fD 0 S 3 ~ 3 3- s o .5 QJ ^ Q. r-r o g: ^ m 3 » a Q) O rt- CD t O' 3 P+ o s< Q) O ft H ® g- &• W Big Ticket Items k LM P Comment * Start cr 73 < Q> fD O q: n — — -s C fD C 3 S *■ 5 2® g 9. n> ^8 O 3 CO CO C T3 T3 O O-E. cn rt o 3 < g O S- c "" 3 rT fD fD -5 CO CO o 3 fl> rt" 3 n> co <' 3 CQ n o fD- "S < fD - s CD O 3 CO QJ < co" o rt¬ f')' fD xi n X > rt o o § 1 3 < cl fD o < a ° 2. rt 0 fD CL c c CD QJ '-*31 3" ■■i CD in c a n rl- 3 ■■ii fD ^ CL 3 rt- }> rt IQ O "O fD ■ ■ O X5 CL CO " rt O — 1 c — h 15 rt" — ■ rt" 3 fD < fD fD IQ 3 rt rt" " n CO CD Q> O 2 3 3_ °-T3 5' CD 3. fD O IQ O 3 CQ CO fD O ■ 3 rt > 3g 3^ ~ o rt" fD CL O < fD rt U> U1 o o o 5' CO rt" EL qT rt" o' 3 CO W r* SL 5T fD Supporter Mobilization • — 4p«l» Mj /ft *** *—*t •*•*** *M *»•* p*9* »l*0 ** « +***1 0201(2 EXHIBIT I Make America Number One After Action Report November 2016 cambridgeanalytica.org Summary Cambridge Analytica (CA) delivered data modeling, television targeting and placement, digital ad targeting and delivery, list building, and polling to Make America Number One’s (MAN1) project “Defeat Crooked Hillary” (DCH) during 2016’s Presidential election. During that time, CA delivered millions of ad impressions nationwide, with a special focus on New Hampshire, Pennsylvania, Virginia, North Carolina, Florida, Ohio, Iowa, Colorado, Nevada, and Michigan. Data Modeling The primary effort of the data operation was to produce the Principal Audience (PA): the group of voters modeled to be the most likely to be persuaded by advertising, and who accordingly received the bulk of MAN l’s messaging efforts. This was done by: 1. Constructing models predicting Trump and Clinton favorability using the survey data collected by MAN1 2. Extrapolating those models to all possible voters in the target states 3. Prioritizing voters by their likelihood to vote This allowed MAN l’s advertising efforts to be enormously efficient by not wasting money on voters whose predispositions were such that persuasion messaging would not move their allegiance, and not wasting ads on voters who are unreliable at best, and unlikely to vote at worst. The figure below shows how the PA was defined for a particular set of Trump and Clinton favorabilities. Voters who fall within the blue bar are voters within our PA. These voters are most likely to be open to persuasion messaging chipping away at their enthusiasm for supporting Clinton, or switching their vote to Trump. The actual size of the audience can be changed at will simply by expanding or contracting the width of the blue band in the figure. Generally, the audience was constructed to have about 9 million people in it, although, frequently they were further sub-segmented. Principal Audience 100 £ 5 a 80 !• 60 § (0 LL 40 C o c 20 O 0 0 20 40 60 80 100 Trump Favorability Score MAN 1: After Action Report 1 A wide range of techniques from modern predictive analytics were used in this process. The resulting models proved to be quite accurate, both with respect to internal validations and subsequent ad impact surveys demonstrating the effectiveness of messages on this audience. These models were updated each time a new survey was completed and the PA changed accordingly. Additionally, the data was scrubbed regularly during absentee and early voting in applicable states. Records of voters who had cast their ballot in person, or returned their absentee ballot were matched against the PA. Those who had successfully voted were removed for future message delivery and turnout efforts via digital ads. This meant the 72-hour GOTV phase of MANl’s efforts were highly efficient. While the PA determined who would be receiving messaging, the next step was to determine what the messaging should be. Content was informed by a combination of Cambridge Analytical in-house issue models, ad impact surveys conducted by the digital department, and issue polling included in MAN1 surveys. These surveys are elaborated upon in the next section. Polling Cambridge Analytica conducted two target state surveys of registered voters, and two additional national surveys intended for a better understanding of the electorate. A survey of target states conducted in July of 2016 by MAN1 was also used. These surveys took a mixed method approach, combining online and telephone (IVR) surveying methods and employing strict demographic quotas to ensure a representative final sample. The data was then matched back to CA’s database in order to precisely weigh the results. Weighing allowed us to control for sampling biases, method error across demographics, and general election turnout propensity (via our general election turnout model). Potentially biasing questions were placed at the end of the survey to avoid impacting respondents and to minimize incompletion rates. All questions on candidate negatives were paired with questions on positives so surveys appeared politically neutral overall, and would best encourage honest responses. The key objective in the target state surveys was to update the favorability models and to inform our specific messaging. The questions informing ad content took two form: 1. Segment Creation: Questions on issues framed so as to identify individuals with strong feelings one way or another. Responses could then be modeled and extrapolated to find other like-minded individuals who may be more susceptible to a certain message, e.g. ‘Do you feel healthcare has gotten worse in the last eight years?’. When modeled and extrapolated, data collected on this question allowed us to identify an audience well-suited to an attack on this issue. A second example is the question ‘Do you feel the system is rigged by big money?’ According to responses, the majority of voters feel the system is rigged, regardless of whom they support. Messaging based on this could be sent to the entire audience rather than needing a tailored segment. 2. Motivational Messaging: Questions asking respondents how they felt about a potential attack angle so that we could assess which areas produced more movement. For instance, in the September MAN1 poll we were able to determine that all voters, regardless of partisanship or ballot preference, were influenced by a Clinton corruption narrative. Thusly, a majority of MANl’s messaging was corruption focused. Further, we were able to drill down another level, asking how voters felt about Clinton after reading a statement about her email scandal, and a statement about misdeeds at the Clinton Foundation. The results indicated the statement about the misdeeds at the Clinton Foundation moved more Clinton supporters away from her than the statement about the email scandal. This gave MAN1 a clear path to dissuading Clinton supporters from voting for her by delivering ads attacking her involvement with the Clinton Foundation. MAN 1: After Action Report 2 Beyond modeling and advertising, we also computed a weighted popular vote breakdown across the sampled states for each survey and estimated the likely electoral college results. We were able to gain further insight by cross-tabulating ballot preference with responses to questions on voting likelihood, qualities desired in a President, opinions on US politics today compared to yesterday, candidate favorability, movement based on key issues, and broad demographics. As a testament to this methodology, in our October poll we had Trump leading in NC, FL, and OH, which ran contrary to many pundits’ opinions but was ultimately correct. This speaks to the power of being able to weight polls based on individual characteristics that would be unknown to a typical pollster. Digital Advertising Overview The Defeat Crooked Hillary digital advertising campaign was very successful in its ability to reach and persuade undecided voters. Overall, ads were served 211,718,189 times, drove 1,433,331 users to defeatcrookedhillary.com and 2016truths.com, and generated more than 25 million video views. Our ads saw the most success on Facebook and Google Search and ad spend was reallocated accordingly. Throughout the campaign we ran several Ad Recall and Impact Surveys to measure the effectiveness of our ads in persuading voters. These helped to test whether people in our target audience remembered seeing our ads and whether the messaging had the intended effect (decreasing favorable opinion of Hillary Clinton). We found that most videos not only decreased the favorability of Hillary Clinton, but more importantly they increased the intent to vote for Donald Trump. The success of our campaign can be attributed primarily to the high percentage of users in our principal audience that we were able to match online (approximately 66%) and the strength of video and display creative. Performance by Platform Platform Impressions Link Clicks CPC CTR Video Views CPM Spend Facebook 81,094,069 429,699 $3.65 0.53% 23,632,775 $19.33 $1,567,263.27 TrueView 6,606,480 14,862 $14.81 0.22% 1,201,391 $33.33 $220,164.02 Search 8,070,862 238,069 $1.65 2.95% - - $392,975.62 Pre-Roll Video Sc Internet Radio 16,101,254 47,989 $6.46 0.30% 5,691,956 $19.25 $309,946.19 MANl: After Action Report 3 Display 95,771,411 682,630 $1.45 0.05% - $0.22 $21,003.09 Twitter 713,163 20,082 $0.37 2.82% - $10.45 $7,453.82 Snapchat 3,360,950 - - - 204,353* $6.22 $20,900.00 Total 211,718,189 1,433,331 $1.74 0.68% 25,038,519.00 $11.77 $2,492,684.31 Facebook Over the course of the campaign our ads were seen 81 million times, reaching 13.2 million voters, on average more than six times each. Of those 13.2 million voters, more than half took an action (click, like, comment, etc.) on our ads, higher than other successful campaigns. 9.84 million times users viewed more than 10 seconds of our videos. On average users watched 20.4 percent of our videos, more than five percentage points above similar campaigns. Overall, our ads drove 429,699 visits to defeatcrookedhillary.com. Video Impressions Reach Freq. 10s Views 10s View Rate Link Clicks CPC CTR Spend Do Nothing 6,250,663 2,270,711 2.75 1,079,5 83 16.59% 31,968 $4.15 0.51% $132,579.03 NAFTA 5,158,057 2,080,126 2.48 529,648 9.75% 28,932 $3.43 0.56% $99,186.21 Can’t Run Her House 2,310,081 1,229,935 1.88 237,663 8.04% 13,025 $4.56 0.56% $59,418.32 Equal Pay 6,716,760 2,062,332 3.26 946,799 18.12% 11,171 $12.21 0.17% $136,404.48 Benghazi 3,729,888 1,853,954 2.01 650,286 19.71% 25,480 $2.54 0.68% $64,776.33 SCOTUS- Evangelicals 2,465,506 742,781 3.32 314,201 12.74% 9,689 $7.26 0.39% $70,346.12 HowTo Lie 2,300,861 442,868 5.2 243,438 10.58% - $7,778.37 - $54,448.56 FALN 2,353,011 454,780 5.17 263642 11.20% - $18,149.85 - $54,449.54 NAFTAV2 615,368 331,201 1.86 107,113 17.41% 2906 $2.84 0.47% $8,250.00 SCOTUS 4,657,418 1,792,089 2.6 637,720 10.10% 18168 $3.23 0.39% $58,745.02 Shut It Down 1,660,268 971,520 1.71 296,643 17.87% 10457 $3.59 0.63% $37,499.83 The Cut 1,691,831 1,012,334 1.67 333,300 19.70% 11023 $1.70 0.65% $18,747.15 Obama-The Game 3,062,342 908,024 3.37 400,038 13.06% - $7,223.28 - $79,456.09 Bernie Never 1,492,966 1,153,878 1.29 338,421 21.18% 3914 $5.22 0.26% $20,425.93 MAN1: After Action Report 4 Had A Chance Clinton Foundation Fails on Equal Pay 1,160,382 731,258 1.59 289,090 24.91% 2549 $2.14 0.22% $5,467.00 A Danger to National Security 1,183,623 823,848 1.44 152,495 12.88% 12301 $1.69 1.04% $20,785.04 Corruption is a Family Business 1,361,408 867,901 1.57 152,755 11.22% 13265 $1.76 0.97% $23,290.34 Race of a Lifetime 673,559 502,122 1.34 94,984 14.10% 2887 $4.06 0.43% $11,728.21 The video titled ‘Can’t Run Her House’ was very effective in persuading women in our principal audience not to vote for Hillary Clinton. After conducting an Ad Recall and Impact Survey we found that the ad was especially effective in the State of Florida by increasing intent to vote for Donald Trump by more than 8 percentage points. The videos titled ‘How to Lie’ and £FALN’ were also very effective in persuading voters, with 7.7 percent and 7.8 percent respectively, increasing intent to vote for Donald Trump among users in our principal audience. These videos were shown to a subset of our principal audience that viewed national security as one of their top three most important issues. When the video titled £SCOTUS’ was shown to our audience of evangelical voters, we saw little effect in changing Hillary Clinton’s already high unfavorability rating. However, after conducting our Ad Recall and Impact Survey, Evangelicals aged from 18 to 24 had increased their very unfavorable rating of Hillary Clinton by 10 percent. The video titled “Equal Pay” was very effective in decreasing intent to vote for Hillary Clinton and increasing intent to vote for Donald Trump among women. It was especially effective with women over the age of 65, with a 12.68 percentage point increase in intent to vote for Donald Trump. There was a 6.6 percentage point decrease in intent to vote for Hillary Clinton among women aged 35-44. TrueView Our ads performed very well on YouTube’s skippable TrueView inventory with a completed view rate (CVR) of 17.69 percent, higher than the standard CVR for political campaigns of 15 percent. Overall, our videos were seen 1,201,391 times at a cost of $0.17 per view. This is on the high end for what we generally see with political campaigns and increased as we approached the end of October. Because of this, we shifted budget to Facebook and search where our ads saw better performance. MAN1: After Action Report 5 Video Impressions Link Clicks Video Views CPV CVR Spend Bernie Never Had a Chance 311,684 528 109,251 $0.09 35.05% 9,534.79 Clinton Fatigue 2,253,635 7,469 391,666 $0.16 17.38% 62,190.73 Corrupt and Dangerous 839,593 1,324 147,489 $0.21 17.57% 31,614.60 DoNothing 1,613,437 3,652 358,501 $0.12 22.22% 43,261.13 Can't Run Her House 29,143 35 4,868 $0.27 16.70% 1,327.71 Obama - The Game 37,564 24 5,930 $0.31 15.79% 1,832.61 A Danger to National Security 167,639 194 21,302 $0.29 12.71% 6,184.12 Corruption is a Family Business 249,714 239 37,687 $0.27 15.09% 10,321.55 A Race of a Lifetime 773,809 1,002 77,206 $0.45 9.98% 34,702.70 The Cut 330,262 395 47,491 $0.40 14.38% 19,194.07 The video titled “Race of a Lifetime” had the lowest video completion rate (CVR) of 9.98%. This likely due to it’s slow start, whereas the video “Do Nothing” started very strong and had one of the highest CVRs for 30 second videos at 22.22%. Twitter We ran two campaigns, one to grow our number of followers and another to promote key tweets. The follower campaign generated 7,781 Twitter followers at cost of $0.79, on the low end for similar campaigns. Twitter Impressions Engagements Cost Per Engagement Engagement Rate Followers Cost Per Follow Spend Let’s Stop Hillary Clinton 713,163 31,851 $0.23 4.47% 7,840 $0.86 $7453.82 MAN 1: After Action Report 6 Display Overall our display ads drove 14,455 clicks to defeatcrookedhillary.com. Ads ran primarily in news articles that mentioned Hillary Clinton. Such sites include: politico.com, drudgereport.com, cnn.com, realclearpolitics.com, and cbsnews.com. Display Impressions Link Clicks CPC CTR Reach Frequency CPM Spend Wikileaks 1,975,224 1,645 $2.69 0.08% - - $2.24 $4,422.73 Do Nothing 22,551,748 11,468 $1.29 0.05% - - $0.66 $14,834.94 Stop Hillary - Sign Up 2,026,686 1,342 $1.30 0.07% - - $0.86 $1,745.43 Search Overall, our search campaign drove 238,069 visits to our landing pages and generated more than 26 million search impressions. Ads were delivered in key states and surely hindered the fundraising efforts of the Clinton campaign. Many clicks to 2016truths.com came from users searching for keywords such as: “Hillary Clinton” and “Hillary Clinton Campaign.” The keyword that generated the largest number of clicks to 2016truths.com was “Hillary Clinton Emails” and to defeatcrookedhillary.com “latest on Clinton email.” Combined, our cost-per-click was $1.65, which is very low for this type of campaign. The strong performance of the search campaign can be attributed to the high Quality Score (relevancy to a user’s search query) our ads received for the keyword “Hillary Clinton.” The ad that drove the most clicks read “Confused about Hillary’s past? Learn the truth.” Search Impressions Link Clicks CPC CTR Avg. Position Top Keyword CPM Spend 2016 Truths 6,780,239 214,615 $1.51 3.17% 1.1 Hillary Clinton Emails $47.72 $323,579.71 Defeat Crooked Hillary 1,290,623 23,454 $2.96 1.82% 1.5 latest on Clinton email $53.77 $69,395.91 Pre-Roll & Internet Radio Our ads also ran on pre-roll, non skippable inventory across the web, utilizing platforms such as Google’s Doubleclick Bid Manager, MobileWalla’s mobile ID solution, and Pandora internet radio’s inventory in key states. MAN1: After Action Report 7 Ads ran on various news and related sites across the web, such as: foxnews.com, msn.com, cnn.com, weather.com, and yahoo.com. Pre-Roll (Non-TrueView) Impressions Link Clicks Video Views CPV CVR Spend Hillary Is Still Lying 1,619,552 356 1,268,627 SO. 02 77.00% $22,232.21 Clinton Foundation Fails on Equal Pay 1,458,615 472 1,123,151 SO .02 78.33% S22, 226.58 Bemie Never Had A Chance 411,446 103 438,989 S0.01 83.10% $3,755.32 Mobilewalla 5,183,449 33,056 2,088,725 $0.06 40.30% SI 17,035.53 Pandora - Audio 6,649,746 10,197 - - - $16,269.52 Pandora - Video 778,446 3,805 • 73.67% $128,427.02 SnapChat Our SnapChat filter was available to users across the state of Pennsylvania on Election Day. The filter was used by 204,353 SnapChat users and was seen 3,360,950 times. Overall, users engaged with the filter 2,354,144 times across the state of Pennsylvania. MAN 1: After Action Report 8 Michigan Impact Thursday before Election Day, MAN1 secured a donation for immediate ad spend. Based on last minute public polling numbers, the decision was made to invest that donation into 72 hour voter turnout in Michigan. We went up with the top performing ads from other target states from Friday, 11/4 through Election Day. Over the first 48 hours, engagement on the videos skyrocketed to over three million hits. Before Election Day even arrived, we had delivered 6 million impressions to conservatives statewide, to encourage turnout. Looking at the below graph of tracking polling made available to CA after Election Day, we can see an important trend over the final days of the race. This graph follows indicated Trump support, with the 0.0 indicating a tie between Trump and Clinton. As we can see from this trendline, Trump’s support was affected by the 10/27/16 announcement by the FBI that they would be reopening the investigation into Clinton’s secret server. It took two to three days for that announcement to saturate and boost Trump’s numbers, before they started to fall down to -5. However, with our ads starting on the afternoon of 11/4/16, you can see the same turnaround time leaving Trump tied to +1 on Election Day. We now know Michigan to be the narrowest margin of victory for Donald Trump; 47.6 percent Trump / 47.3 percent Clinton according to the New York Times. If MAN1 had not made the final GOTV investment in the state, we can reasonably argue Trump would not have achieved his historic victory in Michigan. Trump Clinton Poll Margin 2.0 MAN 1: After Action Report 9 Creative Over the course of the election cycle, from July to November, Cambridge Analytica produced all of the creative behind Defeat Crooked Hillary’s ad campaigns. In that five month span, 14 different ad campaigns were run, each including a minimum of 12 creative pieces, totaling over over 170 individual ads. These ads were distributed by the CA digital team and were interacted with by tens of millions of users online. Along with standard digital ads, CA also designed and sent out personalized email campaigns, advertised on Snapchat, Twitter and Facebook, and designed infographics to clearly display our data models to the press, and donors. CA was also responsible for running the shareable creative pieces behind the Super PAC’s multiple social media accounts in order to organically attract new activists, users and donations. In this effort, CA designed 48 unique graphic images for each social media account which received tens of thousands of online interactions. In addition to advertising and social media, CA was responsible for the design and management of all three websites linked to the Super PAC; Defeat Crooked Hillary, 2016 Truths and Save the Supreme Court. These websites were designed and targeted to very specific audiences and were each managed accordingly. Defeat Crooked Hillary served as the main, overarching website where people could interact directly with the Super PAC, learn about our messaging, donate and more. 2016 Truths was designed specifically for individuals that were interested in fact-checking Secretary Clinton on debate nights. When users Google searched “Hillary Clinton” and other Clinton terms, the 2016 Truths site was one of the first to appear. Save the Supreme Court was built to educate voters, especially conservatives and Evangelicals, on the effects a Clinton Presidency could have on the SCOTUS and inevitably encourage them to cast a ballot against her. All of these sites were incredibly successful (see above digital metrics) in those efforts and each helped gather user information for remarketing campaigns, and email signups for MAN1 call-to-action and donation conversion. Below are examples of the design work that was completed by CA in the form of digital ads, organic graphics and website development. MAN 1: After Action Report 10 MAN 1: After Action Report 11 ABEV Test During the second week of Early Vote, CA created a segment from our principal audience of previous absentee or early voters who had yet to cast their ballot. We targeted this segment with Facebook display ads chasing their vote with variations of “Vote Now” static ads. Overall, we reached 638,847 AB/EV voters in key states more than 6.15 times each. While this test was intended to give us insight into the effectiveness of different messaging motivators, we only reliably found a higher likelihood to vote amongst the segment who received these additional advertisements. Moving forward, revisiting this test could be worthwhile to pinpoint what type of language and/or graphics encourage voter turnout, specific to demographic, geography, and personality type. List Building and Organic Audience Building a loyal and interactive presence on social media was key to MANl’s success in reaching and influencing as many potential voters as possible. Cambridge Analytical (CA) digital and creative team built a Twitter profile, Facebook page, and YouTube account that effectively and organically interacted with and influenced tens of millions of Americans. The creation and regular usage of the Defeat Crooked Hillary (DCH) social media accounts gave MAN1 a channel to directly communicate their message and develop a strong, organic presence online. Each account was utilized to further MANl’s goals across a more diverse landscape in a non-formal and sharable way. These channels also allowed CA to outsource MANl’s messaging for distribution to those most passionate about the cause. On Twitter and Facebook, the production of nearly 1,000 posts enabled the accounts to reach millions of Americans. These posts were specifically designed to persuade followers to take action, educate them on current happenings of the campaign, promote MANl’s content and campaign rapid response. Utilizing Facebook, CA garnered a substantial following for the DCH page and gained a valuable source of imparting MANl’s messaging. With over 50 million people reached, millions of post engagements and tens of thousands of “Likes”, the page enabled MAN1 to directly engage individuals on a channel they use to gather and distribute messaging daily. CA’s digital and creative team also employed the handle “@HillarysCrooked” on Twitter to accumulate over 1.5 million impressions, 20,000 Retweets, 22,000 likes, and more than 8,400 followers. MAN 1: After Action Report 12 The addition of a YouTube account enabled CA to post advertisements produced by the Super PAC online for easy access. DCH’s YouTube account gained 1,100 subscribers and its’ 35 videos received over 3 million views. Partnered with the 24 million views received from sharing the videos on DCH’s Facebook and Twitter accounts, the videos received almost 28 million views online alone. A major contribution to the effectiveness of MANl’s social media presence was CA’s team closely monitoring the status and actions of the Clinton campaign and election in order to react in real-time. As news broke, followers and viewers were quickly provided updates and information from MANl’s social media accounts, thus legitimizing the channels. The effort, effectiveness and precision of the CA team was demonstrated by their preparation and swiftness of response to the happenings of the campaign. During times of optimal traffic, CA was prepared to break through the increased levels of user interaction to maximize the reach of the SuperPAC. For each Presidential and Vice Presidential debate, debate documents were drafted in advance that included nearly 100 pre-made posts, graphics and gifs specially tailored to react to topics of discussion and target our audiences during a time of high social media usage. Throughout the campaign each account showed continued traction and reach due to the constant maintenance and efforts of the CA team. Email Test Cambridge Analytica uses psychographic profiling (i.e. personality scores) to specifically tailor advertising to a person or group of persons. Tailoring advertising to an individual’s specific personality should drive behavior to a greater extent than generic messages. Using CA’s national database of donors, we were able to match MAN1 signups to their corresponding personality, and tailor messaging directly to them to test open rates, conversion of donors, and call-to-action. This approach is based on decades of research in personality psychology with a special emphasis on the so-called “OCEAN Big 5.” In brief, the OCEAN Big 5 model suggests that human personality is made up of five major domains (the first letters of which spell out the acronym OCEAN): Openness: a measure of the degree to which people enjoy new experiences Conscientiousness: degree to which people prefer plans and order Extraversion: degree to which people enjoy being with others Agreeableness: degree to which people put others needs before themselves Neuroticism: a measure of a person’s emotional stability (or lack of stability) and propensity to worry. MAN 1: After Action Report 13 Each person has a personality that is a hybrid of each of these domains. Knowing a person’s personality score provides insights into the kinds of messaging to which he or she might be especially receptive. With this in mind, Cambridge Analytica ran two email campaigns with different types of personality based email subject lines. In both cases, subject lines were developed specifically for individuals with high scores on the neuroticism domain. In the first email message, a subject line was developed which was designed to appeal to people with high neuroticism scores. Specifically, the email subject line was designed to be reassuring to people who ordinarily might have a propensity to worry. The subject line read: Preserve Freedom and Overcome Hillary’s Candidacy This subject line was sent to some people with high neuroticism scores and some people without such scores. As expected, the email with the tailored subject lined produced 20% better open rates when sent to people with high neuroticism scores than than when it was sent to people without high neuroticism scores. In the email campaign, three types of email subject lines were sent to people with high neuroticism scores. Some suggest of the subject lines were designed to be reassuring (e.g. “Calm the storm, stop Hillary”) , some were designed leverage a fear appeal (e.g. “Electing Hillary destroys our nation”), and some were generic (e.g. Information from Make America Number 1). Overall, the fear based email subject line produced the best results. The fear based subject line resulted in 10% more email opens than a generic message, and a nearly 20% larger open rate than the reassuring subject line. These email campaigns demonstrate the effectiveness of psychographic profiling for enhancing email marketing campaigns. Television Four major television buys were placed over the course the DCH. 1. Cut, 10/9 2. Can’t Run Her House (Michelle Obama Ad), 10/24-11/1 3. Race of a Lifetime (Drugs Ad), 10/24-11/1 4. Questions, 11/2-11/8 ‘Cut’ ran for one night, during the second Presidential debate, in Ohio and Pennsylvania. The goal was to reach a maximum number of Principal Audience households, within our budget. ‘Cut’ bracketed the debate running either directly before, or directly after, depending on the exact station. The ad delivered 1.5M impressions in its’ one night. ‘Can’t Run Her House’ ran for two weeks in Florida. The buy was placed following an Ad Recall and Impact Survey conducted by CA. The survey indicated the ad moved women away from Clinton, MAN 1: After Action Report 14 swinging Clinton’s unfavorables by nearly 16 points among some demographics. Using this data, CA isolated persuadable women in FL based on the Principal Audience, then selected the networks - cable or broadcast - and carrier (Comcast, Charter, etc.) to best serve ‘Can’t Run Her House’ to these audiences. The Communications team at both MAN 1 and CA worked together to place multiple stories about the buy and the metrics behind it. MAN1 even drew a Cease and Desist from the Clinton campaign, a true sign of the effectiveness of this ad. ‘Race of a Lifetime’ ran for two weeks in Florida. The buy was placed in the Panhandle, in high density conservative areas. Similar to the above, CA used the Principal Audience to isolate regions where high Republican turnout is imperative to the outcome statewide. ‘Race of a Lifetime’ and ‘Can’t Run Her House’ ran during the first week of Early Vote. Panhandle was delivered to nearly 1.6 million voters. Expenditure MANl paid CA a total of $5,593,648. Of this, $3,868,714 - roughly 70 percent - went to delivering messaging directly to voters with the remainder going to overhead. Overhead included the retainer, the Evangelicals data acquisition, and the polling conducted by CA. Retainer and data: $1,377,934 Digital Ad Delivery: $2,534,657 Television Ad Delivery: $1,211,072 Web Development: $12,985 List Building: $110,000 Polling: $347,000 Conclusion MANl set out to run a highly targeted, data driven, financially transparent Super PAC. This ambition alone, set it apart from other groups, both past and present. The ability of the organization to move quickly in drafting creative, placing ads, and measuring impact made MANl an elite and imperative component to Donald Trump’s success and Hillary Clinton’s ultimate demise. The entire MANl team should take confidence in the knowledge that we did work other groups and individuals were unwilling to do in defeating Hillary Clinton. Looking forward to the 2018 and 2020 elections, MANl still serves a purpose by collecting, and refining data for use advancing policy and directly advocating for or against candidates. In the event MANl remained operational, our recommendations are to heavily invest in Hispanic data collection through survey research, third party data scraping, and digital targeting. The Hispanic portion of the electorate is only growing, and for Trump, or any other Republicans, to be successful in the future, understanding the messaging and targeting of Hispanic voters is paramount. We additionally suggest investing in voter registration efforts in states like Michigan, Nevada, Colorado, Arizona, New Mexico, and Texas. While some of these states voted for Trump, the margin of victory for conservative candidates is shrinking as years go by (Texas and Arizona) while other states have seen a demographic shift that is moving them out of the ‘swing’ state column to a safely blue state, making national success more challenging for candidates down the road. Additionally, using what we learned about targeting, the principal audience, and messaging MANl is well positioned to lean into Trump policies, and the policies of a majority Republican Congress and Senate. Advancing these policies, through direct messaging to voters lays the groundwork for a MANl: After Action Report 15 Trump reelection, and down ballot success for years to come. We recommend continuing with the above methodology of drafting creative, delivering it to a principal audience, and measuring its impact specifically centered around the policy initiatives of President Elect Trump. CA Cambridge Analytica Company, The within this document is proprietary data and business confidential in nature. The use of any information contained in this document, (i.e., the charts, graphs, tables, text and diagrams) for any reason other than the evaluation of the capability of Cambridge Analytica and its partners’ technical and business capabilities, without the written permission of Cambridge Analytica, is strictly prohibited. Any analysis data enclosed in this document shall not be disclosed without the consent of the company’s principals and shall not be duplicated, used, or disclosed - in whole or in part - for any purpose other than to evaluate Cambridge Analytica’s capability to perform the functions and services described in this document. All original content in this document is © Cambridge Analytica, 2016. 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CD 0) 0 O 0) 3 ~o 0) CD' O ■D 0 3 CD C/5 C/3 03 CQ i; CD CD < C f) CQ = ■ =K O 3 CQ CD ZS 9: CQ Q 03 ~o 9: O 0_ -Q_ O _ CQ C cr o r+ r+ O 3 I c "O CD CD < =3^0 CQ - CD CD S 0 CD 0 0 3 0 0 3 Q_ CQ 0 3 0 3 < — i- — — O' 03 U" CD =S 2 CQ | o 3 < _k 0 O CQ =5 =5 ZL 9= 3 3= <.0 0 0-3-3 C 0. CD O 3 ^ Q_ 03_ — *" 0 CD Q. % C N ^ o § 31 0 0 0 0 3 Q. O O 0 O 3 3 c 3_ i— h 0' 0 3 ® 3 - 0 P-K 0 3" C 0 0 0 2 0 CD IT Q CD O <*> ■§ M &o I S 0 cr x C o 0 M 0 O c ^ 9 a. 0 0 o' v<" CO JO r1 73 73 X Ot o A co' 5" V # O CD' 3 3 (5" O O rh o 0 P-K CO o 3 "0 o < 0 0 § 3 o' ph 3 3 0 0 p-K 3 P-K "O 0 0 5! o "O o "O o 0 c_ < 0 0 ph o' 3 0 3 3 0 O > Cl 0 < 0' 0 0 3 CL O c I— I K 0 3 0 i— K o' 3 0 0 0 CQ O O Q. O 0 3 ■a 0 cq' 3 O < c n o' 3 0 0 CL > D m m S m >< o o 0 Adelante Campaign 9 O -a TJ ^ Cl O m CD 3 =5‘ S CT 0 CD ^ d' D (Q CL 0 2S. c 0 D CL O c Q. D 0 i— >- o' D 0 0) D CL O O c D. i— k O — CD CD "O O CD C/) *— K 3' o D 0' 0) < "□ CD D CL O o c CQ Q" < CL CD O F\' 0 Q 0 CD 2 CD 0 0) O O 3 3 c Q CD 0 0 O Z5 CD (7) — CD C 0 ( / ) c o o CD ry«i O cd c n 2 < ^ cd O o 0) r+ CD CL O < CD — s D 3 CD Q l— K 0~ CD "D CD O ■g_ 0 O 5 0 “O 0 O ■g_ 0 > D m m m Cr o 0 0 o 0 3 "O 0 cq' Q cT > 9 IJCO O m G) 73 (/) ^ < H O > CD D O D > m m 7J C/> C/> O m o O m x Anti-Lopez Obrador Campaign LETS STOP 9 cum filter after you vote aganst Crooked Hilary if you're in 9 "D 0 0 0 c 0 O o' o o' CQ 3 3 0 0 $ 3 5' 0 0" o | — s l— K Q. 0 C 0 0 O 3" 0 3 o l— K _q' 3" c 3 0 0 0 — s 0 X 0 l— K 3 0 0 0 3" 0 r+ 0 — s 0 O 3" £ 0 — h CD — % X "O 3' Q_ 0 O 0 0 £ 3 CQ 0 3 "O 0 l— K o 0 3 o Q. 0 Q_ Q. 0 "D 0 3 O CQ "D < 0 0 3' O 0 0 »■+ CQ 0 X 0 oT Q. 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(D fi> w W o 0) w 3 0) 0) 3 a. (/> o < fi> £ !-► (D Q. 0) NEGATIVE 1: AMLO’s manipulation middle and higher SESs in very real ways. 9 I 03 3 S' CQ Po I O & o CD 5? 0> 3 "o CD" Co W o Q. ■ O i-t- fi) r+ o (D o c C7 0) < CD 3 CD N C CD Q> Q> 3 Q. ■ 3 Q> Q. I CD 3 £ 0) £ 3 ■o NEGATIVE 2: Dangerous rhetoric Morena/AMLO has few known partnerships of the sort kl Breaks with PRI and PRD are well-known fa result of needed to govern, limiting perceptions of his ability to AMLO’s ‘qrasshopperinq’) and mean AMLO and his party effectively govern. ^ are believed to have few connections in government. 9 CD ■D 0) 55' 3 CD $ 0) 3 a I 03 3 3' CQ Qo I o §■ 3 O CD 6J m 3 CD < CD CD Q. (S' O 3? O CD CO *■ 5? 03 3 CD* CO NEGATIVE 3: AMLO’s lack of governing experience 9 o - TD CD 5' w CQ 0) o CD CD CD O CQ O — ■ < =3 Q3 CQ FT i ° | § 0 ^ =J O CL =3 _. CD 3, "D C 5> § I; CD S ^ C C/3 CD ¥ "Q_ CQ =T CD C/)' O Q_ O E 0 c r ) CD ^ 0 > C/3 CQ C 0 0) q‘ 1_ “ o m' 0 i S g. r- © O Q- co~ ^ T3 ^ 8 § £ ?» O o 3 a (O 51 0) !■ i ■O C 0) o S (A ^ | o CD II 3 O O 3 ; Q) 5. x- to CD 0) (/) ■ 3! 3 (/) "O o" ® - S A4 ph 0) V< Q. ® 8 o 3 © 3 (0 3 3 3: O I - 5 j -Q Ft-' C 3" CD < W ^ o' 0) 3 IT 0) ^ O- CD »% CD 3 O 3 o Hi {/>■ 0) o CD (0 CD NEGATIVE 4: AMLO as a liar / untrustworthy Illegitimate, unelectable candidate 9 Initial Concepts amplified through digital advertising 9 c n TD CQ 0 CD 0 -j CL 3. ^ O ? ° c § CQ 0 =r zj c 0 D O 0 — s O 0 7T 0 Q_ 0 0 CQ' Q 0 CL l— H o CQ O <. 0 c "O 0 o 0 o o Q 0 o CQ — s 0 "O CL < Q 0 | O ^ I o 0 “< o c I— K c cr 0 < CL 0 O 0 0 0 c 0 q' CQ CD 0 0 Q 3' 0 i— k o' =3 0 cr 0 o o 3 0 5' o — s 0 0 0 o' CQ < 0 0' CL 0 D CL > 0 0 O 0 "O 0 CQ' Q CL 0 < 0 O "O 0 O O D I— K 0 Q 5' C =h Q ^ 0 0 0 O D 0 O O o < 0 — s 0 0 i— k o' Q cr c I— K 0 CL O O Q O 0 "O I— K 0 CL 0 0 CQ' Q 0 CL Initial Concepts 9 5' > c3 3 0 o o 0 0 0 0 O Q_ 7T O 0 73 3 0 (Q 0 0 O 0_ 5' 0 O c (Q O (Q “ 3 0 0 0 (Q Q- 0 ^ 73 CQ ^ o O CL c o 0 =r o- 0 Q) 0 Q_ g. 0' 0 0 3 0 0 r+ 0 CL D 0 O CO I P q 0 o o S' a Q3 — cr < 0 0 O — O 0 0 9. 0 0 0 3 0 o r— I* 0 I 0 _Q C <’ 0 0 3 3 0 0 r+ 0 0 Q. 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CD X o' o I cr Q) V) CD Q. V Project Team A Senior Project Manager who has managed research and communications projects around the world. Recent projects have included American data and digital marketing projects, and field management of a large research project in Africa. D s * H O m 73 CO > — 1 > O X H 0 < 0) O 3" 0 -s 0 3 0 0 -s 0 03 C 0 0 0^ 0 0 -s D c_ 0 3 0 0' 0 0 O 3" 0 a 0 s 0 3 "0 0 i-k !-► 0 03 H c 3 0 X 0 3 Q. 0 (D fi) 3 0 < C D -s 0 ? 0 -s Q. 3' N 0> O 0 0 3 0 -s 0 3 3" C z X a 0 $ z o CQ z Q_ CD 03 ^ 05 S’ § 5T 9L CO *< O r+ 3T " o' 5 cn — * CD 03 =3 ^ 03 Q ^ > CD ■ zr I c5' c/) o 0) 2^ — ! — h 03 O CD £ "O 0 0 0 Q- i-h O 0 3 ? O CD ^ O ! 3 = CD 03 13 3 cr 03 < 3 o"o p 3 0 o 0 O' o 3 o Q. 0 0 O O 3 cr o 0 0 o o 03_ TD 0 O =7 O O CQ < 0 o o CQ =3 N ^ S CD Q- Q) S’ 3 ^ o 0 3- — i Q3 0 Sj 3 CL 03 0 03 ^ & 0 0 9- 0 CQ. 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Is. w 01 cr 0 0. x CL-O CQ 0 5' CQ 0 sS m O o o 3 ■O II a cd 00- ^ 5' o 0 3 ■O 0 cq' 0 0 — CQ =5 O *— *- < • i u a 0 a. w 0 qT a -~!" 3 ^ 0 0 Q. 0 Q_ O O 3 3 c 0 o' 0 1— K o' 0 0 0 X "O 0 3- 0 0 0 — ; < K3 O 0 0 O 0 X "O 0 0' 0 o 0 0 Cl < 0' 0' CQ TD O O 0 CQ c 0 0 0 0 Q_ a 03 “ 1 ” cq' O 0 > 0' CQ 0 r+ m ° a Q3 ft) zr 23 Q 03 O' CQ “ 8 I "O 0- Z o o v< a 0 o 2 O 0 0 - 0 o" X a-o 0 9) R- 0 0 0 .. O O 0 — 5 _ 3 3 0 -■ «— *- 0 o' S’ 0 — j 0 0 1— K o' 0 a ■o o i—K o' a 0 0 Q. O O — ! ■O o — ! 0 0 O O c 0 o' 0 r-K o' 0 0 "□ 70 0 0 Q. 0' CQ 0 0 O O a 0 0 Q. 8 o i° ® a Q. O 0 0 II 0 Q- -P 00 ^ CD 0' > CD =f 0 03. H* o' 0 7T 0 r+ 0 0 Q. 0 0 ■o —5 o < 0' o' 0 Q. 0 0 0 0 a i—H o' 0 0 0 Q. cr 0 0- 0 < o' c o o c 0 o' 0 o' 0 0 ■O o o 0 o 0 ■o 0 CQ' 0 0 0 0 Q_ Team Biographies = Indicative (to be confirmed after Situational Analysis) 9 Timeline overview 9 CA Mexico Activation Network 9 EXHIBIT K Subject: Re: CA Video Content From: Emily Cornell Date: Mon, 10 Oct 2016 15:11:22 +0000 Han All, New cluster of ads went live through the SuperPAC. Cut was on TV before/after the debate in OH and PA. Cut: https: //www.youtu be.com /watch?v=ZdbupFQEaWc Article on Cut: http://time.com/4524276/defeat-crooked-hillary-ads/ Danger to National Security: https://www.youtube.com/watch?v=fY_MbNvnTgQ Corruption is a Family Business: https://www. youtube. com/watch?v=Qxvut7UJpCU Race of a Lifetime: https://www.youtube.com/watch?v=kCdKr-0Ti78 Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica BRG-000017621.pdf! 1/2 1/20, 7:49:49 PM] https://cambridgeanalytica.org On Sep Cornell wrote: All, We launched a website today to bracket HRC during tonight’s debate. Could be useful to highlight for clients: https://www.2016truths.com Additionally, we’ve had a few new videos in the last week for a few different clients. Corrupt and Dangerous (Make America Number One): https://www.youtube.com/watch? v=fzeU9iw5Dg4 Do Nothing (Make America Number One): https://www.youtube.com/watch?v=UJJNdl3GsPc Fighter (WarriorPAC): https: //www.youtu be. com/watch?v=GczJN-xl_8Dg Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica BRG-000017621.pdf! 1/2 1/20, 7:49:49 PM] https://cambridgeanalytica.org On Sep 14, 2016, at 12:45 PM, Emily Cornell New ad the SuperPAC released yesterday. https://www.youtube.com/watch?v=Lt2QVtWtdjQ Emily Cornell Senior Vice President, Political Affairs CA Cambridge Analytica https://cambridgeanalytica.org BRG-000017621.pdf! 1/2 1/20, 7:49:49 PM] On Sep 9, 2016, at 9:31 PM, Al Han| Exactly what I need to show potential clients. wrote: Thanks Em, Al On 9 September 2016 at 16:57, Emily Cornell wrote: Per the feedback on the Sales call today, below are links to client videos managed by CA. These are produced by Glittering Steel, our production partner. These are all recent. More will be posted to this YouTube channel, so check back for further content. Will send along other relevant ads on a regular basis. Em Dishonorable: https://www.youtube.com/watch?v=blQj_3SO_4Y&list=UURvnu9al_ecF JM6D0E0ga- w Clinton Foundation Fails on Equal Pay: https://www.youtube.com/watch? v=Sd3TimpNJek&index=4&list=UURvnu9aLecF JM6D0E0ga-w Hillary Clinton is Still Lying: https://www.youtube.com/watch? v=AE_oxMuE7Wk&index=5&list=UURvnu9aLecF JM6D0E0ga-w Bernie Never Stood a Chance: https://www.youtube.com/watch? v=FiU6Pdif31c&list=UURvnu9aLecF JM6D0E0ga-w&index=7 Gotta Pat the Bills: https://www.youtube.com/watch?v=ZDI8- vECFQ4&list=UURvnu9aLecF JM6D0E0ga-w&index=6 Emily Cornell Senior Vice President, Political Affairs BRG-000017621.pdf! 1/2 1/20, 7:49:49 PM] https://cambridgeanalytica.org AL HAN Special Advisor EXHIBIT L Relationship Expected sd 05-Apr HE Active New events in Sep and Get Enrichment spend ($1,1 HE to upload audiences to FB. Collaborative million) Expanding the Interna! * § n a o ? 5 O ^ M ^ S: ro w r iu -t “i, r+ TO w ^ 3 2. = ~ ~ 3 ..... 8 X> 3; O <1 "X O CJ Cl n zr ro O 0 -1 ft) QJ rl QJ O *0 it) HA :*r to gital or [ — i. O o 0 gital < TO :*r to •“K gital TO cu ~t 0 3' or; 0 cT =2 3* (TO 3- W m D a. ~n O CL 0 -1 oj to TO £L; 3 a < TO CL 0J TO QJ XJ TO d TO OC QJ s.^ < cu c orn 3 O to a. 0 3 f— 1 Q_ TO IT TO’ C#»- V5 c ijfc a: «7* <—r 0 eu S 7^ PROJECTS MEETING TUE, 12/09/2016 WGBH $48,000 June 2016 TE Active Debrief call with client and follow up Educational Data Matching with Duke on lues (TE). Foundation Contact List Cl HI Tt zr- n o TO n c TJ X TO "i n Z; 01 73 CL > CO Ul Ln Q O O o Ln > ‘O s 4 O W J> n I-+- \s> 3” c: •rt O n n c tv CP U"‘ ::r CT CT TO $ 3 TO OP TO — » TT’ TO -< TJ o ”1 "1 TO If XI TO o a.. < Q Z+ UJ z-r ZT c~ H- n 2- arc U ^ fi; 2 CL ^ O XJ e* 3 ex. 3 a O E. 3 'T <-+■ e* 3" O TO n; c 3 e 3 *9* ^ &g z c o " H Q. r* “ ^ i" g 5 tft o “t rtf w cu m l/i LC TO 4^ U" + TO r*4 TO 3 | CJ 3 U“ TO Cv TO *-* M* 00 CL o 3 ■•5 j ?e C n’ 3" Ld 3 o A" c r*4 3‘ ■+i o "O CJl TO rH" 3 ac' rr t/' &> 3 CO d 3 w TO rt a.i op (D D. TO — ' o TO to Ei o TO d u- w z? CL P* TO X — O < Q, to TO — to ? CL ^ 3‘ 3 n CP S to TO 7T CT g- | > 4 I 5. R ? 1 s = =3 rs g o Cl 3 TO O 3 3 O CJ TO X7 CX. ^ o TO v> to o TO 5 CO 3" c TO CL Z- ?4 TO TO to rH- < TO < r/. TO rH- TO — iy« 3 O OP C 3 3 TO (jq a LT > x> rt* <1 ^ <» < n > w < < TO TO •-. CL TO < • ..? ZZ TO 3 a — TO TO Cl £ % S < TO TO TO ^T TO ' ♦ n TO O ”o 3 q 33 m n CL TO TO O’ TO PROJECTS MEETING TUE, 12/09/2016 involve Bi s and AW's time. — 1 i/i < — 1 CF re IT re !T5 CD £> m 33 cor f? o' o r“ 6 O "C o c > 3 V> •tn* CD > u> M 3 h o CL Hi o o — 1 < o o < r+ o n> n O 3 4* > o a: c? X3 St r~r re n> o O CD C T2 3 CL 3 O v* l/> re i/i Gfo •—• i re a UJ_ n_ •*■> O 3T Cl « (/> n re" B n> re- Qv "O (x. I'D O 1 ^ n> n < c ccl o ^ 3 S: 3 8 re :s r-t g 3T 3 l 1 o 3 ic o UO i/> £ CD B, cr 73 t-r tn S3 < re X X3 r fl re 3; rifi' r-+- II n O TO § !“t ft) — ~T 3 :3 PROJECTS MEETING TUE, 12/09/2016 PROJECTS MEETING TUE, 12/09/2016 EXHIBIT M Re: Meeting Updates From: DeNicola To: Matthew Atkinson Cc: Brian Best Kaiser Date: Wed, 22 Feb 2017 02:36:41 +0000 Hi all - This is actually the Donald J. Trump for President case study and not the one for the Super PAC. We did data analytics and ad targeting for the Make America Number One Super PAC in addition to the work we did for the DJTfP campaign. I need to update the label. Ed On 21 February 2017 at 20:13, Ed DeNicola wrote: Hi all -- Attached is a finished case study for the Make America Number One Super PAC. I'm trying to get a hold of Brittany to send the other case study she had in mind, She's at a business event in NYC tonight. Best regards, Ed On 21 February 2017 at 18:30, Matthew Atkinson wrote: Brian, I am glad to hear that! My apologies, I could not join in person. Hopefully, I can be in-person for the next meeting. I am looping in Ed who might be able to help here. Best, Matthew On Tue, Feb 21, 2017 at 6:21 PM, Brian Best wrote: Hi Brittany/Matthew, Great meeting earlier, the team was really impressed. Is there any way you could get the case studies to us tonight? We were hoping to meet tomorrow and figure out our next meeting with you and get this process rolling towards a signed contract. Brian R. Best Director, Digital Marketing Tommie Cooper _ CONFIDENTIAL TREATMENT REQUESTED KAISER 075726 Matthew Atkinson Digital Director Ed DeNicoia Head Of TV Ed DeNicoia Head Of TV CONFIDENTIAL TREATMENT REQUESTED KAISER 075727 CONFIDENTIAL TREATMENT REQUESTED KAISER 075728 EXHIBIT N 5/4/20, 1:38 PM From : Robert Murtfeld ^ Sent on: Wednesday, March 8, 2017 8:33:04 PM Claire Brittany Kaiser Subject: Berkshire on NYT FYI - Forwarded message From: Robert Murtfeld Date: 6 March 2017 at 22:48 Subject: Re: Re: To: Blake Gottesman Exactly. On 6 March 2017 at 22:46, Blake Gottesman wrote: I hear you. Never fun to be the target of these things. In the end, results will provide the best defense / response. From: Robert Murtfeld Sent: Monday, March 06, 2017 10:36 PM To: Blake Gottesman Subject: Re: Many thanks, Blake. Yes this is the same hostility levelled against us just like in the Ad Age article by unhappy Republican operatives. It is also really upsetting to see publications such as the NYT that I cherish pick whatever fits their thesis. We've done good work for the Financial Times, which is publicly known (an investigative piece such as this one could have easily found out), we are up for a David Olgivy award by the Advertising Research Foundation on 20 March (see here). And yes whilst the Trump campaign only used tone analysis and persuasion scores for analytics, our work for the Super PAC used psychographics throughout (but we don't want to run around with this as the Super PAC was called Defeat Crooked Hillary). about:srcdoc Page 1 of 2 5/4/20, 1:38 PM These are just a couple of points. Hope this helps. Let me know. R On 6 March 2017 at 18:21, Blake Gottesman wrote: Tough piece in NYT Blake Gottesman • Principal Berkshire Partners LLC • | | www.berkshirepartners .com CONFIDENTIALITY NOTICE The information contained in this e-mail message may be confidential, proprietary, and/or privileged. It is intended only for the use of the individual or entity named above. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copy of this message is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by reply e-mail or call us anc* Permanently delete the message and any attachments. Thank you, Berkshire Partners LLC about:srcdoc Page 2 of 2 EXHIBIT O Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica From: Charlotte Escaravage To: Brittany Kaiser Date: Thu, 12 Jan 2017 21:16:30 +0000 ■ Thanks! Will do. Will meet Alexander in person and see where it goes from there. On Jan 12, 2017, at 04:10 PM, Brittany Kaiser wrote: Anything I can do, you let me know. For now everything has had a very welcomed reception and I think you can have what you want, in terms of meetings and feedback at minimum (since I believe you will get along famously with these lovely people). Sent from my iPhone On Jan 12, 2017, at 8:58 PM, Phillip Escaravage wrote: I am pretty prompt. Thanks so much for helping me with this. Sent from my iPhone On Jan 12, 2017, at 3:51 PM, Bhttany Kaiser wrote: That is fantastic, and again I thank you for your hospitality and prompt relies all day while I try to forget the quality of the wine I'm drinking even in first class.... Alexander is confirming their attendance to you in writing. You can feel free at any point to bring up the meeting with Steve to Alexander directly who can fix it for you. Alexander, Bekah and Steve are best friends and founded our company together as the three of them. Kelly Anne Conway is also a best friend of theirs but is not on our board (though we work with her extensively). Some good recent background about them, the administration and our company: (pasted in full below for convenience): http://www.wsj.com/articies/mget-the-mercer?-a-qyiet-tycoon-and-his-daughter-becQme- power-brokers-in-tmmps-washinqton-1483904047 Meet the Mercers: A Quiet Tycoon and His Daughter Become Power Brokers in Trump's Washington Armed with data on an alienated electorate, a hedge-fund magnate and his family shun the GOP establishment to support the winning campaign; Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 advising on cabinet selections Hedge fund executive Robert Mercer and his family are poised to become major power brokers in Donald Trump’s Washington. WSJ's Keach Hagey joins Lunch Break with Tanya Rivero and explains how the Mercers saw the appetite among voters for an outsider candidate as early as 2014. Photo: Sylvain Gaboury/Patrick McMullan Agency By GREGORY ZUCKERMAN, KEACH HAGEY, SCOTT PATTERSON and REBECCA BALLHAUS Jan. 8, 2017 2:34 p.m. ET 2 In February 2014, a group if conservative political donors gathered at New York's Pierre Hotel to strategize about th§ coming presidential contest. C Robert Mercer, a computer programmer and hedge-fund manager who distrusted the political establishment and loathed Bill and Hillary Clinton, issued a warning: Data he had M seen indicated mainstream Republicans such as Jeb Bush and Marco Rubio would have M difficulty winning the White House in 2016, according to one of the attendees. He said E only a true outsider with a sense of voters' frustrations could win. N Nearly three years later, Donald Trump is headed to the White House, helped by the 70- year-old Mr. Mercer and hisglaughter Rebekah, 43. They are poised to become major power brokers in Mr. Trump's Washington. Back when Mr. Trump's candidacy was on the rocks, Mr. Mercer, co-chief executive of hedge fund Renaissance Technologies LLC, provided financial support. Then, in a surprise shake-up in August, two of the Mercer family's confidantes, Steve Bannon and Kellyanne Conway, were installed atop the Trump campaign following a recommendation from Ms. Mercer. "The Mercers are incredible people who truly love this country and go all out to protect America and everything it stands for," Mr. Trump said in a written statement to The Wall Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Street Journal. Mr. and Ms. Mercer won't have any formal roles in the Trump administration. Ms. Mercer, who has been working from Mr. Bannon's office in Trump Tower, is advising on the selection of nominees to Mr. Trump's cabinet. Mr. Bannon and Ms. Conway are headed for influential White House roles. Ms. Mercer likely will help lead an outside group designed to support Mr. Trump's agenda, Ms. Conway has said. Mr. Mercer and his wife, Diana, were the thind-largest donors to Republicans in the 2016 election, after Sheldon and Miriam Adelson and Paul Singer, according to the Center for Responsive Politics. The GOP is now counting on Mr. Mercer to help the party gain more seats in the House and Senate in 2018. Ms. Conway says if the GOP captures more than 60 Senate seats, "Bob Mercer will be one of the people to thank." Mr. Mercer and his daughter both declined to comment for this article. This account of Mr. Mercer's career and his family's involvement in the Trump campaign is based on interviews with current and former employees of Renaissance and others in the hedge- fund industry, along with people who have dealt with both of the Mercers in the political Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 arena. Every new administration, especially one built around a political outsider, brings a new crop of people to Washington, where they assume various positions of power, often informal. It isn't clear what specific policies or positions, if any, the Mercers are seeking for their support of Mr. Trump. Peter Schweizer, who co-founded a research organization funded by the Mercers, notes: "Bob Mercer does not want to be ambassador to France." Mr. Mercer, for his part, is an unlikely kingmaker. A taciturn man, he often sits through meetings without uttering a word. He once told a colleague he preferred the company of cats to humans. Growing up in New Mexico, Mr. Mercer became fascinated by computers at a young age, he said in a speech several years ago. During the summer after his senior year in high school in 1964, he attended a National Youth Science Camp and learned to program a donated IBM computer. "Computers were not much of interest to my fellow campers, so I got to use the [computer] all by myself most of the time," Mr. Mercer said in the speech. While working toward a physics and mathematics degree from the University of New Mexico at Albuquerque, Mr. Mercer got a job nearby at the Kirtland Air Force Base's weapons lab. He rewrote the lab's computer program, making it 100 times faster, but his bosses didn't do much with his work, he said in the speech. The experience "left me ever since with a jaundiced view of government-financed research," he said. After receiving a Ph.D. in computer science, he joined International Business Machines Corp. and forged a partnership with scientist Peter Brown.Their group helped develop an innovative approach to computerized speech recognition. Mr. Mercer eventually grew frustrated with what he saw as IBM's inability to capitalize on thar advances, two ex- Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 colleagues say. IBM declined to comment. In 1993, Renaissance, which relies on computers and complex algorithms, hired Mr. Brown. Mr. Mercer decided to join, too, though he initially expressed concern to a colleague about how much trading contributed to society. When Renaissance researchers encountered a challenge no one could figure out, they would bring it to Mr. Mercer, who would go into seclusion until it was solved, says one person who worked with him. Colleagues dubbed him the "Big Gun." Messrs. Mercer and Brown eventually revolutionized Renaissance's approach to trading stocks and commodities, partly by eliminating the human element from trading decisions and by fine-tuning the firm's trading models. Last year, Renaissance's assets climbed above $36 billion, from $27 billion in 2015, even as many rivals stumbled. The two men became co-CEOs in 2010. Early on, Mr. Mercer's conservatism was on display in his support for the gold standard and his animosity toward the Clintons. "He thought [Bill] Clinton was a crook," says former Renaissance employee Nick Patterson. President-elect Donald Trump arrived for a holiday party at Mr. Mercer's Long Island, N.Y., estate in December. PHOTO: EVAN VUCCI/ASSOCIA TED PRESS Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 He often challenged mainstream views. When University of California, Berkeley, physicist Richard Muller visited Renaissance in 2011 to lecture on his doubts about global warming, Mr. Mercer buttonholed him afterward to share his own skepticism. Mr. Mercer was "distrustful of the science," Mr. Muller recalls. "It's a scientist's duty to be skeptical, and the original measurements had unaccounted systematic problems that could have been important." Mr. Mercer and his daughter Rebekah began financing Mr. Muller's research. The physicist eventually concluded that global temperatures likely have risen because of human activity. Mr. Mercer "seemed satisfied with our [recent] results and accepts them," Mr. Muller says. In the 1990s and early 2000s, Ms. Mercer, a Stanford University graduate, worked in Renaissance's trading business. She left to home-school her children and, with her sisters, open a Manhattan cookie and brownie shop that turned into an online company. After meeting Andrew Breitbart at a conservative conference, Mr. Mercer and his daughter in 2011 became interested in investing in his right-wing news organization, Breitbart News Network. Mr. Breitbart introduced the Mercers to his friend Mr. Bannon, a former Goldman Sachs Group Inc.investment banker. Mr. Bannon drew up a business plan and term sheet under which the Mercer family bought nearly 50% of Breitbart News for $10 million, according to public filings and people familiar with the matter. In March 2012, Mr. Breitbart collapsed on a Los Angeles sidewalk and died of heart failure at age 43. Mr. Bannon and the Mercers convened an emergency meeting in New York to determine Breitbart's future, according to people familiar with the matter. Mr. Bannon became the site's executive chairman, eventually gaining influence over the editorial side of the publication. Breitbart became popular with the "alt-right," a loose conglomeration of groups, some of which embrace tenets of white supremacy and view Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 immigration and multiculturalism as threats. In November, Mr. Bannon told a Wall Street Journal opinion writer he is an economic nationalist, not a white supremacist. He declined to comment for this article. Disappointed by President Barack Obama's 2012 re-election, Mr. Mercer intensified his political activity. In 2013, he and Ms. Mercer, together with Mr. Bannon, started the watchdog group Reclaim New York to track what they viewed as excessive public spending. That year, Patrick Caddell, a former pollster for Jimmy Carter who has been critical of top Democrats, shared data with Mr. Mercer showing voters were becoming alienated from both political parties and mainstream candidates. After asking Mr. Caddell to do another round of polls and collecting his own data, Mr. Mercer concluded that a major shift was under way, Mr. Caddell says. Mr. Mercer "understands trends and data at a level missed by many," Ms. Conway says. Toby Neugebauer, a conservative energy investor who met with Mr. Mercer in 2014, says Mr. Mercer predicted that immigration and trade would be central themes of the 2016 campaign. "He and Rebekah were looking for an outsider to shake things up in Washington," Mr. Neugebauer says. Sometimes, father and daughter would walk through Republican fundraising events locked arm-in-arm. The sociable Ms. Mercer did most of the talking, while her father stood silently beside her. Breitbart's online traffic was soaring, validating the Mercers' faith in Mr. Bannon. When Mr. Mercer hosted Mr. Bannon on Mr. Mercer's 203-foot yacht, the Sea Owl, Mr. Bannon wore shorts, cursed freely and held forth like a close relation, according to people who visited the yacht. Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Mr. Mercer's yacht, the Sea Owl, in London in 2013. PHOTO: ROB POWELL/LONDON NEWS PICTURES/ZUMA PRESS Mr. Bannon advised the Mercers on which political and media ventures to invest in, escorting potential beneficiaries to Ms. Mercer's triplex apartment at Trump Place on Manhattan's Upper West Side, according to people familiar with the situation. As the 2016 campaign got under way, the Mercers were focused on causing political upheaval rather than backing a specific candidate, friends say. "The Mercers' view is not really tied to a particular person," says Mr. Schweizer, who with Mr. Bannon co-founded the Government Accountability Institute, a research group funded by the Mercers. The Mercers initially supported Texas Sen. Ted Cruz, giving a pro-Cruz super PAC more than $13 million. Even so, Ms. Mercer told Mr. Schweizer that if his institute uncovered corruption involving Mr. Cruz, "we expect you to report on it," according to Mr. Schweizer. When Mr. Cruz dropped out of the race last May, the Mercers pivoted to Mr. Trump, the party's effective nominee. "Bob and Bekah got behind Trump because he was clearly an antiestablishment candidate," says Mr. Caddell, the pollster. "It's a philosophical thing. They think the establishment has failed and is self-serving." In July, the Mercers gave $2 million to a super PAC supporting Mr. Trump. At a fundraiser in August, Ms. Mercer suggested to Mr. Trump he shake up his campaign, Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 recommending that two of her confidants take control, according to two people familiar with the conversation. Shortly thereafter, Mr. Trump installed Mr. Bannon as CEO and Ms. Conway as campaign manager. Ms. Conway had helped Ms. Mercer run Keep the Promise, a super PAC funded by the Mercers that had supported Mr. Cruz. At Renaissance, many employees initially shrugged off Mr. Mercer's political activities, assuming Mr. Trump would lose, and few were aware of the extent of Mr. Mercer's involvement with Breitbart, according to people familiar with the firm. Later in the campaign, however, some Renaissance executives chafed at the unwanted publicity that Mr. Mercer's political activities brought the firm, those people say. Renaissance's chairman and founder, James Simons, is a major donor to Democratic causes, including Hillary Clinton's campaign. Mr. Simons declined to comment. After Mr. Trump's upset victory, one of his first decisions was to appoint Mr. Bannon as his chief White House strategist. He later named Ms. Conway as his White House counselor. Ms. Mercer was appointed to the 16-member executive committee of Mr. Trump's transition team, which is responsible for recommending administration officials. She has weighed in on personnel decisions including successfully lobbying against Mitt Romney as secretary of state and for Sen. Jeff Sessions as attorney general, according to people familiar with the matter. Once Mr. Trump takes office, Ms. Mercer is likely to help lead an outside group, funded by her father, aimed at bolstering Mr. Trump's agenda, Ms. Conway says. Republican operatives expect the organization will build its messages based in part on information collected by Cambridge Analytica, a data firm backed by the Mercers that worked on Mr. Trump's campaign. Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 On Dec. 3, Mr. Mercer hosted his annual holiday party at his Long Island estate, Owl's Nest, a bash at which most guests wear costumes. The party's theme this year was "heroes and villains." Mr. Bannon and Ms. Conway brought Mr. Trump as a surprise guest. As the revelers settled in, Mr. Trump rose to speak, according to two attendees, joking that he had just had his longest conversation ever with Mr. Mercer— two words. He lauded the contributions of Mr. and Ms. Mercer to his campaign, then joined the Mercers, Mr. Bannon and Ms. Conway at the head table. Sent from my iPhone On Jan 12, 2017, at 3:53 PM, Phillip Escaravage wrote: Brittany, I would love to have them. Would be happy to meet both of them. Phillip Sent from my iPhone On Jan 12, 2017, at 2:36 PM, Brittany Kaiser wrote: Phillip, May I ask a favor of you? The conversation today went very well. Rebecca Mercer wants to meet with you and Alexander together. She will be attending our event on Thursday and wondered whether there is space for her and Alexander to join your event on Friday? If you invite them they said they will both come. Let me know and I will fix it in their diaries. I'm guessing they will leave the official ball early and come join us at yours. There may also be an invite we can extend to you for a big event Saturday which has not been confirmed yet. Best, B Sent from my iPhone On Jan 12, 2017, at 2:45 PM, Phillip Escaravage wrote: Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 I would like to give Steve my two cents. Nate should be on NSC for North Africa. This meeting is with someone that Steve should absolutely speak to before the 20th. It will give him deep insight to Libya that will carry him for a while. Sent from my iPhone On Jan 12, 2017, at 1:42 PM, Brittany Kaiser wrote: If it's for appointments that would be very good since they still need help and are a long way off filling all the roles, from what I understand. Alexander might be able to arrange that, or I can introduce you to Steve on emails or by phone but he listens to Alexander's needs of course higher priority than my own so a request from the CEO is a better strategy. Let me know, and also Alexander should get back to you by this evening or tomorrow morning at the latest when he's out of Trump Tower etc Sent from my iPhone I, Phillip Escaravage wrote: I may have someone in the US by the 17th that Steve Bannon absolutely should meet with before the 20th. Sent from my iPhone I, Brittany Kaiser wrote: All good and noted. Yourselves and your guests are confirmed on the security list as of a few minutes ago. Let me know if you require last minute additions before the 18th! Sent from my iPhone ;M, Phillip Escaravage wrote: That's too funny! Probably no need to meet with Mohammed Bashir at this time. But thanks for thinking of it! Sent from my iPhone 11:21 AM. Brittany Kaiser wrote: Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 I just sent her a Facebook message with her RSVP and we are giggling over this. It is hilarious. On a side note, one of my good friends Mohamed Bashir, son of Ghaddafi's head of the LAP, one of Africa’s biggest investors (more than Hosni Bei for Libya) might be in town. If so I’d like to introduce you if you have the time: Sent from my iPhone n Jan 12. 2017. at 12:01 PM. Phillip Escaravage rote: She is dating my close friend Alex Sent from my iPhone n 12. 2017 M, Brittany Kaiser No way! I am friends with Antalya from London. We met at my friend's birthday party last January in an old manor home in the countryside. (Conor actually attended that party at my invitation, so ne knows her now too). The world gets smaller... Sent from my iPhone On Jan 12, 2017. at 11:46 AM. Philli Escaravage wrote: Phillip and Charlotte Escaravage HRH Prince Alex von Preussen Alexia Bergstrom Basem Saleh Antalya Nall-Cain Sent from my iPhone Fantastic. You and Charlotte plus four I assume? I will have my assistant add you all to the list just Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 If you have names/titles of your guests before next Wednesday that would be very helpful just in case the security attempt to make our lives difficult! I think everyone may need a photo ID but I will confirm closer to the time. Best, B Sent from my iPhone On Jan 12, 2017, at 10:52 AM, Philli^saravag^^^^^^ Brittany, I would love to come. I have six people total including me. Let me see how the schedule looks. Phillip Sent from my iPhone On Jan 12, 2017, at 9:49 AM, Dearest Phillip, I know you and Charlotte may not be in town next Thursday, but I wanted to extend my invitation we discussed regardless. And of course any of your friends and colleagues are welcomed in our new DC home. They can RSVP directly to me or through the email on the invite below. We need round numbers by today if at all possible, but I can still add people to the security list up to 24 hours ahead of time. All the best, B Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 Brittany Kaiser , PhD Candidate, MPhil, LLM, MA Hons Director of Program Development CA Cambridge Analytica https://cambridgeanal ytica-org This email and any attachments are confidential. If you have received this message in error, please do not use it in any way. Inform the sender and delete it. The author’s views and opinions do not necessarily represent those of the company. Please check this email Re: Invitation: Inaugural Cocktail Party with Cambridge Analytica BRG-000020765 and any attachments for viruses as the company accepts no liability for any damage caused by this email.