THE RECTANGLE FACTORY
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ESSAY / OPINION

The modern platform has perfected the rectangle. Image rectangle. Video rectangle. Text rectangle. Sponsored rectangle. Recommended rectangle. The rectangles are beautiful, responsive, measured, tested and nearly interchangeable.

The Web can do rectangles. It can also do rooms, diagrams, simulations, maps, indexes, terminals, radios, branching stories, clocks, archives and interfaces that do not have a marketing name.

If every idea you have must first be translated into "what kind of post is this?" the platform has already designed part of your thought.