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White House, Media Team up for Virus Public Service Campaign

Associated Press

   LOS ANGELES - First lady Melania Trump and Dr. Anthony Fauci will take
   part in public service messages aimed at informing Americans about how
   to protect themselves and others from the coronavirus.

   The White House said Wednesdayit'sjoining with major media companies,
   digital platforms and the Ad Council to share "accurate and timely
   information directly to the American people" about social distancing,
   hygiene and mental health.

   The announcements, known as PSAs, will direct people to
   [1]coronavirus.gov, which a centralized source of updated information
   on the crisis, according to a White House statement.

   Media outlets are donatingair time, with all content coordinated
   through the Centers for Disease Control and Prevention and the
   Department of Health and Human Services.

   Fauci is the government's top infectious disease expert. Surgeon
   General Jerome M. Adams and other administration officials also will
   take part in the PSAs.

   For most people, the coronavirus causes only mild or moderate symptoms,
   such as fever and cough. For some, especially older adults and people
   with existing health problems, it can cause more severe illness,
   including pneumonia.The vast majority ofpeople recover.

   Among the companies involved in the information campaign and the steps
   they're taking:

   -- NBCUniversal will create English- and Spanish-language videos and
   graphics aimed at helping inform high-risk groups.

   -- A PSA campaign labeled #AloneTogetherand developed byViacomCBSin
   partnership with the Ad Council will focus on the importance of social
   distancing. The English- and Spanish-language campaign will be led
   byViacomCBSbrands including MTV, Comedy Central and CMT, and supported
   by Nickelodeon, BET and others. A CBS campaign will include essential
   public health messages.

   -- Walt Disney Television and its ABC network will reach out with
   messages for parent and families across the company's channels and
   platforms.

   -- iHeartMedia's network of radio stations will help get word out about
   virus-related topics, including social distancing.

References

   1. https://www.cdc.gov/coronavirus/2019-ncov/index.html

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