Originally posted by the Voice of America. Voice of America content is produced by the Voice of America, a United States federal government-sponsored entity, and is in the public domain. US ban on European Visitors Escalates Travel Industry Pain Associated Press President Donald Trump's 30-day ban on most Europeans entering the United States is the latest calamity for a global travel industry already reeling from falling bookings and canceled reservations as people try to avoid contracting and spreading the coronavirus. The ban, announced Wednesday and set to begin at midnight Friday, won't apply to Americans trying to return home -- though they will be subject to "enhanced" health screening -- or to citizens of the United Kingdom. But coming on top of similar restrictions imposed by many other governments, Trump's move is bound to drastically escalate the upheaval facing global airlines and travelers on some of the most heavily traveled routes. The disruptions to air travel are rippling through economies in a blow to hotels, car rental companies, museums and restaurants. Lucrative business travel was already down sharply because conferences have been canceled and companies have instructed employees to skip all but essential trips. And travel from and within Asia has been restricted for weeks as authorities try to stop the spread of the virus there. .