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Presidential Campaigns Embrace Tech to Reach Voters During Pandemic

Elizabeth Lee

   With social distancing as the new pandemic normal, U.S. presidential
   campaigns were faced with an unprecedented situation. They no longer
   were able to send out organizers and volunteers to connect with
   potential voters face-to-face.Intimate, high-dollar fundraising events
   were also out of the question.

   "The coronavirus pandemic shifted things overnight. It was a sudden and
   instant transformation to 100%virtual campaigning, just like the
   pandemic disrupted everyone else's daily life. The same is true of our
   campaigns,"saidEric Wilson, a Republican digital strategist and
   director of the Center for Campaign Innovation.

   "You're just seeinga lot more creativity in terms of how and where the
   campaigns are finding the voters they need to get their message across
   to," said Tara McGowan,CEO and founder of Acronym, a progressive
   nonprofit organization and head of the political action
   committeePacronym.

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