Originally posted by the Voice of America. Voice of America content is produced by the Voice of America, a United States federal government-sponsored entity, and is in the public domain. China Video Ad Calls for 100 Uighur Women to 'Urgently' Marry Han Men Asim Kashgarian WASHINGTON - A video clip asking 100 Uighur women to "urgently" sign up for intermarriage with Chinese men has been circulating on social media platforms in recent weeks, with observers and Uighur human rights activists calling it another attempt by the Communist Party of China (CCP) to Sinicize the Turkic-speaking ethnic groups in Xinjiang region. The 30-second video advertisement first appeared on Douyin, the Chinese version of TikTok, but was later deleted following a social media campaign by Uighur human rights activists abroad. Uighur activists have since posted the video on other platforms such as Twitter and Facebook, saying it sheds light on Beijing's policy to eradicate the Uighurs' distinct culture. [1]#CCP Advertising for 100 [2]#Uyghur Brides to be married off to [3]#Chinese men.[4]pic.twitter.com/illmkmeXkr -- Arslan Hidayat.Ø¦Ø§Ø±Ø³ÙØ§Ù Ú¾ÙØ¯Ø§ÙÛØª (@arslan_hidayat) [5]July 22, 2020 "We thank the government and the party for creating this beautiful life," the video begins in Uighur, saying its "urgent" call to organize 100 Uighur brides is "giving voice to the government's promotion of Uighur and Chinese intermarriage." According to Darren Byler, a Seattle-based anthropologist and China expert at the University of Washington, the attempt by Chinese authorities is sharply gendered around marriage between Chinese men and Uighur women, indicating that "a certain racialized power dynamic is a part of this process." "It does seem as though this is an effort to produce greater assimilation and diminish ethnic difference by pulling Uighurs into Han-dominated relationships," said Byler, adding that intermarriage has become a priority of local officials in Xinjiang. Intermarriage policy Reports about China's promoting intermarriage between Uighurs and Han Chinese go back to as early as August 2014 when local authorities in Cherchen county of Xinjiang announced, "Incentive Measures Encouraging Uighur-Chinese Intermarriage." The measures laid out a set of incentives by the government, including a 10,000 yuan ($1,450 US) cash reward annually for five years to the intermarried couples. The incentive package also included preferential treatment toward employment, housing and free education for the couples, their parents and offspring. "Our advocacy of intermarriage is promoting positive energy," said Zhu Xin, the Chinese Communist Party secretary of Cherchen county, while introducing the incentive measures. "Only by promoting the establishment of a social structure and community environment in which all ethnic groups are embedded in each other '¦ can we boost the great unity, ethnic fusion and development of all ethnic groups in Xinjiang, and finally realize our China dream of great rejuvenation of our Chinese nation," Zhu added. In a January article on the Chinese site NetEase, Mau Tao, a CCP official in Guma county of southern Xinjiang, said that "religious extremism" was behind the lack of ethnic unity between Uighurs and Han Chinese. He said that 2000 and 2010 national censuses showed that Xinjiang had the lowest rate of interethnic marriage among ethnic minorities. "The main obstacle to Uighur-Chinese intermarriage is that the infiltration of religious extremism has changed the social environment, and that the 'three forces' have destroyed ethnic relations," Tao said, referring to Beijing's claim that Xinjiang is home to "three forces of evil," namely separatism, terrorism and extremism. References 1. https://twitter.com/hashtag/CCP?src=hash&ref_src=twsrc%5Etfw 2. https://twitter.com/hashtag/Uyghur?src=hash&ref_src=twsrc%5Etfw 3. https://twitter.com/hashtag/Chinese?src=hash&ref_src=twsrc%5Etfw 4. https://t.co/illmkmeXkr 5. https://twitter.com/arslan_hidayat/status/1286058308009365505?ref_src=twsrc%5Etfw .