Originally posted by the Voice of America. Voice of America content is produced by the Voice of America, a United States federal government-sponsored entity, and is in the public domain. Instagram Launches Reels to Rival TikTok VOA News Facebook launched a short-film product similar to the popular TikTok app in the United States and dozens of other countries Wednesday. The new product, called Reels, is embedded in the Instagram app and permits users to create 15-second videos set to music from a predetermined music library. The feature has been in production for at least two years, having undergone trials in Brazil in 2018. The addition comes two days after President Donald Trump gave Microsoft 45 days to acquire the U.S. division of the Chinese-owned TikTok over security concerns. .