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Advertising Executives Point to Five Ways Google Stifles Business

Reuters

   SAN FRANCISCO / NEW YORK - U.S.authoritiesinvestigating Alphabet Inc.'s
   Google foranti-competitive behavior have recently begun probing
   thecompany's $116 billion-a-year advertising business.

   Attorneys general for 50 U.S. states and territories alongwith the U.S.
   Department of Justice appear to be acting onaccusations from rivals,
   lawmakers and consumer advocacy groupsthat the biggest seller of online
   ads engages in unfair tactics.

   Google disputes its dominance.

   "Ad tech is a very crowded field, and Google competes withhundreds of
   companies, including household names like Adobe,Amazon, AT&T, Comcast,
   News Corp.and Verizon," company spokesmanJosh Zeitz said. "Publishers
   and advertisers mix and matchtechnology partners to meet their
   different needs, creating bothcompetition and innovation."

   Later, in response to this story, Google reiterated in ablogpostthat
   its services foster competition.

   "Our tools and platforms make it easy for advertisers andpublishers
   ofall sizes to choose whom they want to work
   withinthisopen,interconnected ad system," Google Vice PresidentSissie
   Hsiao wrote.

   Here are five common concerns about Google raised by 10 adindustry
   executives, most speaking on the condition ofanonymity.

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