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Holiday Shopping: US Shoppers Flock to Internet for Deals

Michelle Quinn

   SAN FRANCISCO - Created 14 years ago, Cyber Monday, the online shopping
   holiday the Monday after Thanksgiving, seems like a relic from a
   different digital era.

   Cyber Monday gained popularity as a day for eye-popping online sales,
   coming three days after Black Friday, traditionally the busiest day of
   the year for brick-and-mortar stores.

   At the time, digital shopping was still new for many. Cyber Monday's
   pitch was to get mall-weary U.S. consumers to use their workplace
   computers and employers' internet connections to keep America's holiday
   shopping frenzy going -- online.

   Today, online stores don't really need the help of a special U.S.
   shopping day as they once did, retail experts say. Each year, digital
   sales slowly but surely eat into a bigger chunk of traditional store
   sales than they did a year earlier. Shopping on mobile phones is
   growing fast, particularly among younger consumers.

   Now the entire Thanksgiving weekend is known by some retail experts as
   the Cyber Five. In one recent survey, 54 percent of U.S. consumers said
   they would do most of their holiday shopping online, [1]according to
   The Washington Post.

   "This Cyber Monday we will see more and more sales," said Mark Lewis,
   CEO of Netalico, an e-commerce consulting firm. "More and more people
   will migrate to shopping online than shopping in stores."

   WATCH: Cyber Monday: US Shoppers Flock to the Internet for Deals

References

   1. https://www.washingtonpost.com/business/2019/11/26/cyber-monday-is-usurping-black-friday-changing-way-retailers-offer-discounts/

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