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Korean Startups Expand to Vietnam, a Kindred Spirit

Ha Nguyen

   HO CHI MINH CITY - South Korean startups are banking on their country's
   similarities with Vietnam -- a shared popular obsession with education,
   similar rituals, a history of a divisive civil war, and a current focus
   on manufacturing and integration with international trade -- to give
   them an advantage in expanding their business there as Vietnam looks to
   follow in South Korea's steps to become one of the next Asian tigers.

   South Korea is already a big investor in the Southeast Asian nation,
   however now it is startups in areas like cosmetics and hotel smartphone
   apps that are joining in on the investment.

   "I think Vietnam startup [investment] is really going up now," Jisoo
   Kang, chief executive officer of Fluto, a South Korean startup that
   conducts user testing on digital products, said.

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