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California Sues E-Cigarette Maker Juul for Selling Nicotine Products to Youth

Reuters

   The state of California on Monday sued e-cigarette maker Juul Labs,
   alleging the San Francisco company engaged in a "systematic" and
   "wildly successful" campaign to attract teenagers to its nicotine
   devices.

   The lawsuit draws on internal correspondence and other evidence,
   asserting the company did little to prevent sales to underage
   customers. It also claims that Juul used a "flawed" age-verification
   process for online sales.

   Filed in California state court in Alameda County, the lawsuit also
   cites passages from a recent Reuters investigation that documented how
   Juul disregarded evidence soon after its launch in 2015 that teenagers
   were attracted to the product.

   The Reuters story documented how Juul rarely mentioned nicotine in
   early consumer marketing, while at the same time pitching retailers on
   Juul's unique addictive power.

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