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Democratic Presidential Hopefuls Spend Heavily on Digital Ads, Staff

Reuters

   WASHINGTON/NEW YORK - The crowded field of Democratic presidential
   hopefuls has spent heavily on digital advertising, investing early in
   ads that may bring more name recognition and help raise money,
   according to disclosures filed late Monday.

   The timing of spending decisions for a presidential campaign could be
   critical. Candidates that spend too much too soon could find themselves
   without enough cash to pay staff or purchase advertisements as voters
   head to the polls.

   However, a candidate who doesn't spend enough early on could also miss
   the opportunity to build name recognition and bolster support.

   Former Vice President Joe Biden invested the most heavily in digital
   advertising, spending $3.5 million on online ads in his first two
   months in the race, according to disclosures his campaign filed on
   Monday. U.S. Senator Bernie Sanders was a close second, spending $3.4
   million this year.

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