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Disney to Bundle Disney+, Hulu, ESPN+ at Popular Netflix Price

Reuters

   Walt Disney Co. on Tuesday said it would offer a $13-per-month bundle
   of its three streaming services starting in November, a move to attract
   audiences who have embraced digital services such as Netflix.

   Disney's bundle includes family-friendly digital offering Disney+,
   sports service ESPN+, and Hulu, which will cater to adults, for a
   $5-per-month discount. The Hulu offering in the bundle will include
   commercials.

   That price is the same as Netflix's most popular plan, which allows
   streaming on two devices simultaneously.

   Disney "hamstrung Netflix by announcing a bundle of Disney+ and ESPN+
   and ad-supported Hulu at the same price point," said Kamal Khan,
   analyst at Investing.com.

   Executives at Disney and Netflix have said they believe there is room
   for both services in the growing market of digital options that are
   luring customers away from cable TV.

   Video streaming competition will intensify soon, with Apple, AT&T's
   WarnerMedia's HBO Max and Comcast's NBCUniversal planning to roll out
   new services.

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