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                       Here's to "Unreasonable Standards"

   Adam Engst

   [1]Seth Godin writes:

     42 years ago, Apple's 1984 ad ran on the Super Bowl. Once. It's
     generally considered the most effective ad of its kind, creating a
     legend and also a trap.

   Godin doesn't attribute the Mac's success to that ad, or even Regis
   McKenna's work in getting Steve Jobs on the cover of 20 magazines when
   the Mac launched. Instead, he lauds the work of [2]Guy Kawasaki in
   evangelizing the platform to developers and the 'unreasonable
   standards' of [3]Susan Kare and [4]Bill Atkinson. Invoking Kare, who
   designed the original Mac's icons, is particularly apropos as criticism
   of Liquid Glass in macOS 26 Tahoe continues to build'from [5]window
   corners that hinder resizing to [6]scrollbars that obscure Finder
   controls.

   [7]Read original article

References

   1. https://seths.blog/2026/01/the-big-splash/
   2. https://guykawasaki.com/
   3. https://en.wikipedia.org/wiki/Susan_Kare
   4. https://en.wikipedia.org/wiki/Bill_Atkinson
   5. https://noheger.at/blog/2026/01/11/the-struggle-of-resizing-windows-on-macos-tahoe/
   6. https://lapcatsoftware.com/articles/2026/1/4.html
   7. https://seths.blog/2026/01/the-big-splash/

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