Reprinted from TidBITS by permission; reuse governed by Creative Commons
license BY-NC-ND 3.0. TidBITS has offered years of thoughtful commentary
on Apple and Internet topics. For free email subscriptions and access to the
entire TidBITS archive, visit http://www.tidbits.com/


                       Apple Discontinues Clips Video App

   Adam Engst

   [1]Apple Support writes:

     The Clips app is no longer being updated, and will no longer be
     available for download for new users as of October 10, 2025.You can
     continue to use Clips on iOS 26 and iPadOS 26 or earlier.

     Save your Clips videos to your photo library or another location.
     You can save videos with any effects you might have added in Clips
     or save individual clips without effects. Then, watch your videos in
     other apps like Photos or [2]make new videos with individual clips
     using iMovie or other third-party apps like InShot, VN Video Editor,
     and GoPro Quik.

   I apparently recorded 19 seconds of test video in Clips in 2017, when
   it was introduced, but haven't thought about it since editing Julio
   Ojeda-Zapata's review (see '[3]Apple's New Clips App Is iMovie for the
   Social Age,' 26 April 2017). Although Julio liked Clips at the time, it
   didn't seem to resonate with users, perhaps because it was never clear
   what you were supposed to do with the videos you created. That may have
   been because Clips emerged during an awkward transitional period after
   [4]Twitter shut down Vine in October 2016, but before [5]TikTok
   launched in September 2017 and gained popularity several years later.
   Even then, Apple didn't pivot Clips to directly integrate with TikTok
   or support other short-form video services, such as YouTube Shorts,
   Instagram Reels, or Snapchat Spotlight. The failure of Clips could be
   another case of Apple failing to understand social media, or maybe
   there's a larger issue of some Apple teams lacking the entrepreneurial
   drive to keep their apps competitive by evolving them to adapt to
   ecosystem changes and user needs. Which other [6]Apple apps might be in
   danger of following Clips to the app graveyard?


   [7]Read original article

References

   1. https://support.apple.com/en-us/123359
   2. https://support.apple.com/en-us/102102
   3. https://tidbits.com/2017/04/26/apples-new-clips-app-is-imovie-for-the-social-age/
   4. https://medium.com/@vine/important-news-about-vine-909c5f4ae7a7#.85q0sa3m3
   5. https://en.prnasia.com/releases/apac/Tik_Tok_a_Global_Music_Video_Platform_and_Social_Network_Launches_in_Indonesia-187963.shtml
   6. https://www.apple.com/apps/
   7. https://support.apple.com/en-us/123359

.