Reprinted from TidBITS by permission; reuse governed by Creative Commons license BY-NC-ND 3.0. TidBITS has offered years of thoughtful commentary on Apple and Internet topics. For free email subscriptions and access to the entire TidBITS archive, visit http://www.tidbits.com/ Apple "Awe Dropping" Event Scheduled for 9 September 2025 Adam Engst In what has become a predictable September tradition, Apple has announced its annual iPhone event for 9 September 2025, at 10 AM Pacific Time. You can [1]stream it from Apple's website, through the Apple TV app, or on YouTube, and Apple provides an easy way to [2]add it to your calendar. The event's teaser title, 'Awe Dropping,' was featured exclusively on invitations sent to select (meaning, 'not us') members of the media. Apple's home page and Events page feature an interactive logo that changes colors when touched or hovered over, similar to the mood rings of the 1970s. The groovy effect might hint at new device colors, which would be a welcome change from the iPhone Pro's palette of various shades of gray. It would be truly jaw-dropping if the iPhone 17 models featured thermochromic skins. The event will undoubtedly focus on the iPhone 17 lineup, which rumors suggest will include a thinner iPhone 17 Air model replacing the Plus version. It's also highly likely that Apple will unveil the Apple Watch Series 11, probably the Apple Watch Ultra 3, and possibly the Apple Watch SE 3. Other potential releases hinted at by the rumor mill include the AirPods Pro 3, an updated HomePod mini, and a refreshed Apple TV 4K. Based on Apple's typical schedule, expect pre-orders to start on Friday, September 12, with devices arriving on September 19. Apple will likely announce release dates for at least iOS 26 and watchOS 26 to accompany the new hardware, and I expect the rest of Apple's operating systems to follow a similar release schedule. If you'd like to kibbitz with other TidBITS readers during Apple's event, [3]join us on SlackBITS. References 1. https://www.apple.com/apple-events/ 2. https://www.apple.com/v/apple-events/home/ai/built/assets/event/event.ics 3. https://join.slack.com/t/slackbits/shared_invite/zt-23nqnmg1w-OaEFa5_pZ9ZU6PWF_bqDGQ .