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               LittleBITS: Apple Financial Coverage Will Continue

   Adam Engst

   A few weeks ago, in '[1]LittleBITS: Should We Continue Covering Apple
   Financials?' (2 August 2024), I asked if TidBITS should continue to
   cover Apple's quarterly financial reports. Neither Michael Cohen nor I
   have any particular financial expertise, and other outlets provide far
   more comprehensive coverage. In the throes of doubt, I posed the
   question in a reader poll and gave participants the opportunity to
   explain their votes. Although I didn't start the poll with a firm idea
   of what percentage of votes would be sufficient to sway my decision
   either way, having [2]over half of the voters in favor of continuing
   makes me comfortable that our coverage is still appreciated.

   Those who said they would be fine with us dropping coverage said they
   had usually already seen the information from other sources and thus
   glossed over whatever we wrote. That had been my fear, but as the votes
   and comments proved, more people felt that our coverage hit a sweet
   spot of putting the financial information in context. Quite a few
   people said they weren't all that interested in the financial details
   but appreciated our commentary and analysis explaining why certain
   things had happened. Another common refrain was that TidBITS is the
   primary source of Apple information for many people, so they find the
   quick overviews of Apple's business helpful for understanding the
   company's overall health.

   So yes, we'll continue covering Apple's financials, and I'll put more
   effort into the analysis and commentary that people find valuable,
   along with chart adjustments to provide additional perspective. My
   guess is that Apple's Q4 2024 earnings call will be on 31 October 2024,
   and with luck, it will be more of a treat than a trick. (A Halloween
   reference, for international readers outside [3]the holiday's
   ever-increasing reach.)

References

   Visible links
   1. https://tidbits.com/2024/08/02/littlebits-should-we-continue-covering-apple-financials/
   2. https://talk.tidbits.com/t/littlebits-should-we-continue-covering-apple-financials/28449/2?u=ace
   3. https://en.wikipedia.org/wiki/Geography_of_Halloween

   Hidden links:
   4. https://tidbits.com/wp/../uploads/2024/08/Apple-Financial-coverage-poll-results.png

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