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                        Elon Musk Rebrands Twitter to X

   Adam Engst

   At The New York Times, [1]Ryan Mac and Tiffany Hsu write:

     The tech billionaire, who bought Twitter last year, renamed the
     social platform X.com on its website and started replacing the bird
     logo with a stylized version of the 24th letter of the Latin
     alphabet. Inside Twitter's headquarters in San Francisco, X logos
     were projected in the cafeteria, while conference rooms were renamed
     to words with X in them, including 'eXposure,' 'eXult' and 's3Xy,'
     according to photos seen by The New York Times.

   I'm adding this senseless and inexplicable rebranding to my
   increasingly long list of reasons to ignore Twitter as much as
   possible. Is the company X but the service Twitter, like Meta and
   Facebook? Or is it all X? What word replaces 'tweet'?

   To my mind, the most apropos combination of the letter X and a bird
   comes from [2]Monty Python.

     It's not pining, it's passed on. This parrot is no more. It has
     ceased to be. It's expired and gone to meet its maker. This is a
     late parrot. It's a stiff. Bereft of life, it rests in peace. If you
     hadn't nailed it to the perch, it would be pushing up the daisies.
     It's rung down the curtain and joined the choir invisible. This is
     an ex-parrot.

   At least Apple renamed the Mac's operating system to macOS a few years
   back, so we don't have to worry about leakage surrounding Mac OS X. But
   it's amusing that Meta owns a [3]stylized X trademark for social
   networking (among much else), having acquired it from Microsoft in
   2020.

   [4]Read original article

References

   Visible links
   1. https://www.nytimes.com/2023/07/24/technology/twitter-x-elon-musk.html
   2. https://en.wikipedia.org/wiki/Dead_Parrot_sketch
   3. https://tsdr.uspto.gov/#caseNumber=87980831&caseType=SERIAL_NO&searchType=statusSearch
   4. https://www.nytimes.com/2023/07/24/technology/twitter-x-elon-musk.html

   Hidden links:
   5. https://tidbits.com/wp/../uploads/2023/07/Twitter-to-X-scaled.jpg

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