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                          Ten Years Without Steve Jobs

   Josh Centers

   Has it really been a decade? 5 October 2021 marked ten years since the
   untimely death of Apple co-founder and CEO Steve Jobs (see '[1]Steve
   Jobs Dead at 56,' 5 October 2011, and '[2]Mourning Steve Jobs,' 10
   October 2011). On that day, Apple commemorated the anniversary with a
   tribute on its homepage that featured a brief video about his life. The
   tribute page was ephemeral, but Apple has now [3]shared the video on
   its YouTube channel.

   IFRAME: [4]https://www.youtube.com/embed/CeSAjK2CBEA?feature=oembed

   Former Apple design guru Jony Ive, a close friend and collaborator of
   Jobs, penned his own [5]tribute for the Wall Street Journal, offering a
   rare glimpse into Jobs's thought process:

     ''Steve was preoccupied with the nature and quality of his own
     thinking. He expected so much of himself and worked hard to think
     with a rare vitality, elegance and discipline. His rigor and
     tenacity set a dizzyingly high bar. When he could not think
     satisfactorily he would complain in the same way I would complain
     about my knees.

     As thoughts grew into ideas, however tentative, however fragile, he
     recognized that this was hallowed ground. He had such a deep
     understanding and reverence for the creative process. He understood
     creating should be afforded rare respect'not only when the ideas
     were good or the circumstances convenient.

     Ideas are fragile. If they were resolved, they would not be ideas,
     they would be products. It takes determined effort not to be
     consumed by the problems of a new idea. Problems are easy to
     articulate and understand, and they take the oxygen. Steve focused
     on the actual ideas, however partial and unlikely.

   Apple CEO Tim Cook kept his remembrances more private, [6]sharing an
   internal memo with Apple employees:

     Steve was so many things: brilliant, funny, and wise, a husband, a
     father, a friend, and, of course, a visionary. He challenged us to
     see the world not for what it was, but for what it could be. And he
     helped so many people, myself included, see the same potential in
     ourselves. Not a day goes by that I don't think about him.

   Jobs was a rare figure, and while he was a famously imperfect human
   being, few people have equaled his technological impact on the modern
   world. Over the course of his career, Jobs touched every major
   milestone in personal computing: video games, home computing, graphical
   interfaces, local networking, digital music, smartphones, tablets, and
   more. Jobs himself invented very little, but his taste, insight,
   wisdom, and refusal to settle for anything but the best work left an
   indelible [7]dent in the universe.

References

   1. https://tidbits.com/2011/10/05/steve-jobs-dead-at-56/
   2. https://tidbits.com/2011/10/10/mourning-steve-jobs/
   3. https://www.youtube.com/watch?v=CeSAjK2CBEA
   4. https://www.youtube.com/embed/CeSAjK2CBEA?feature=oembed
   5. https://www.wsj.com/articles/jony-ive-steve-jobs-memories-10th-anniversary-11633354769
   6. https://www.bloomberg.com/news/articles/2021-10-05/read-tim-cook-s-staff-memo-on-10th-anniversary-of-jobs-s-death?utm_source=google&utm_medium=bd&cmpId=google
   7. https://www.goodreads.com/quotes/950437-we-re-here-to-put-a-dent-in-the-universe-otherwise

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