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           Remembering Dantz Development's "Drink Different" Posters

   Adam Engst

   Nostalgia is in the air, with 'I'm a Mac' actor Justin Long being hired
   by Intel for [1]a series of pro-PC ads that mock the Mac. Ignoring the
   question of how many non-geeks would even remember [2]Apple's 'Get a
   Mac' campaign, I'd like to take us back a little further in Apple's
   advertising efforts.

   Remember Apple's '[3]Think different' poster campaign from 1997'98?
   Each poster featured a historical figure, accompanied by a small Apple
   logo and the words 'Think different' in a corner. Wikipedia lists at
   least 29 individuals who appeared on the posters'a site called
   [4]thecrazyones.it collects them all along with the TV ad that kicked
   off the campaign and supporting materials.

   Screenshot from thecrazyones.it

   What you may not have known is that backup company Dantz Development
   parodied the 'Think different' posters at its Macworld Expo parties for
   several years. Dantz's 'Drink different' posters mimicked Apple's
   poster design but used photos of celebrities imbibing. We mentioned
   them briefly in '[5]Macworld Expo SF '99 Superlatives' (18 January
   1999) when Jeff Carlson gave Dantz our award for the best party. We
   never had images to share'that was well before it was easy for us to
   publish photos in TidBITS.

   I recently stumbled across a low-res archive of the original Dantz
   parody posters, so it's time to share these images, 20-plus years after
   the parties and 16 years since Dantz itself disappeared, with its
   signature app Retrospect hopscotching to EMC and then'deep
   breath'Iomega, Roxio, Sonic Solutions, Rovi, Retrospect Inc., and
   StorCentric.

   How many of these historical figures do you recognize? Which one also
   appeared on a 'Think different' poster?

   

References

   Visible links
   1. https://www.macrumors.com/2021/03/17/justin-long-get-a-mac-intel-ad-campaign/
   2. https://www.youtube.com/watch?v=0eEG5LVXdKo
   3. https://en.wikipedia.org/wiki/Think_different
   4. http://www.thecrazyones.it/
   5. https://tidbits.com/1999/01/18/macworld-expo-sf-99-superlatives/

   Hidden links:
   6. https://tidbits.com/wp/../uploads/2021/03/Think-Different-posters.jpg
   7. https://tidbits.com/wp/../uploads/2021/03/dantz-1.jpg
   8. https://tidbits.com/wp/../uploads/2021/03/dantz-2.jpg
   9. https://tidbits.com/wp/../uploads/2021/03/dantz-3.jpg
  10. https://tidbits.com/wp/../uploads/2021/03/dantz-4.jpg
  11. https://tidbits.com/wp/../uploads/2021/03/dantz-5.jpg
  12. https://tidbits.com/wp/../uploads/2021/03/dantz-6.jpg
  13. https://tidbits.com/wp/../uploads/2021/03/dantz-7.jpg

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