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                 Apple Buys Classical Music Service Primephonic

   Josh Centers

   [1]Apple has purchased classical music streaming service Primephonic
   and will be integrating it into Apple Music and releasing a dedicated
   classical music app next year. Apple says:

     With the addition of Primephonic, Apple Music subscribers will get a
     significantly improved classical music experience beginning with
     Primephonic playlists and exclusive audio content. In the coming
     months, Apple Music Classical fans will get a dedicated experience
     with the best features of Primephonic, including better browsing and
     search capabilities by composer and by repertoire, detailed displays
     of classical music metadata, plus new features and benefits.

   Primephonic is no longer open to new subscriptions and will be taken
   offline on 7 September 2021. Current Primephonic subscribers will
   receive 6 free months of Apple Music.

   Our resident classical music buff, Kirk McElhearn, who has long been
   critical of how iTunes and the Music app handle classical music, said
   it's [2]'very good news.'

     Apple's Primephonic acquisition is interesting. The company was a
     very small player in the streaming market, but with only classical
     music. Apple making a separate app for classical music is some I
     would never have expected. I've been critical of classical support
     1/2

     -- Kirk McElhearn (@mcelhearn) [3]August 30, 2021

   [4]Read original article

References

   1. https://www.apple.com/newsroom/2021/08/apple-acquires-classical-music-streaming-service-primephonic/
   2. https://twitter.com/mcelhearn/status/1432400272043687945?s=12
   3. https://twitter.com/mcelhearn/status/1432400272043687945?ref_src=twsrc%5Etfw
   4. https://www.apple.com/newsroom/2021/08/apple-acquires-classical-music-streaming-service-primephonic/

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