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                   New Apple Ad Throws a Spotlight on Privacy

   Josh Centers

   Apple is touting its strong privacy position in [1]its latest ad, which
   shows everyday people sharing facts about themselves in the physical
   world just as they do online, including a guy loudly announcing on the
   bus that he's searching for divorce attorneys and a woman informing a
   waitress exactly when she purchased prenatal vitamins and four
   pregnancy tests. It's a funny but telling illustration of how
   unacceptable we would find it if the data hoovered up by the likes of
   Facebook, Google, and the many secretive ad-tracking companies were
   revealed in the real world.

   IFRAME: [2]https://www.youtube.com/embed/-l61NE0eqkw?feature=oembed

   Daring Fireball's John Gruber expands upon Apple's point in [3]his
   commentary:

     They have zero right, none, to the tracking they've been getting
     away with. We, as a society, have implicitly accepted it because we
     never really noticed it. You, the user, have no way of seeing it
     happen. Our brains are naturally attuned to detect and viscerally
     reject, with outrage and alarm, real-world intrusions into our
     privacy. Real-world marketers could never get away with tracking us
     like online marketers do.

   Apple released this ad in the midst of a controversy surrounding a new
   feature in iOS 14 that would make apps ask your permission before
   tracking you, which has [4]caused the likes of Facebook to freak. Apple
   recently said it will [5]delay implementing the feature to give
   developers more time to adjust, but we're hoping Apple doesn't bow to
   pressure from advertisers and remove it entirely.

   [6]Read original article

References

   1. https://www.youtube.com/watch?v=-l61NE0eqkw
   2. https://www.youtube.com/embed/-l61NE0eqkw?feature=oembed
   3. https://daringfireball.net/2020/09/online_privacy_real_world_privacy
   4. https://www.facebook.com/audiencenetwork/news-and-insights/preparing-audience-network-for-ios14/
   5. https://www.macrumors.com/2020/09/03/apple-delay-ad-anti-tracking-ios-14/
   6. https://daringfireball.net/2020/09/online_privacy_real_world_privacy

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