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   Apple Introduces (PRODUCT)RED iPhones, Doubles iPhone SE Storage

   Josh Centers

   Apple has announced some minor updates to the iPhone line: a
   (PRODUCT)RED iPhone 7 and iPhone 7 Plus Special Edition and increased
   storage tiers for the smaller iPhone SE model. The company has also
   introduced some new colors for iPhone cases and Apple Watch bands.

   Apple has long partnered with the (RED) charity to benefit the
   [1]Global Fund to Fight AIDS, Tuberculosis, and Malaria by offering
   products in the licensed (PRODUCT)RED color. Apple has now announced
   the iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition, which are
   the same as the existing iPhone 7 and 7 Plus models, but in a red
   aluminum finish. The (PRODUCT)RED iPhones will become available for
   ordering on 24 March 2017. While they're the same price as equivalent
   existing iPhone models, they're available only with 128 GB and 256 GB
   of storage; there is no 32 GB storage tier.

   [2][tn_iPhone-7-Red.jpg]

   Kudos to Apple for supporting (RED), but we can't help but think there
   would have been more impact if these models were available at the
   iPhone 7's September 2016 launch, instead of six months later.

   If you already own an iPhone 7, but like the red color, you can buy a
   [3](PRODUCT)RED leather case for it from Apple.

   Apple also quietly doubled the storage tiers for the 4-inch [4]iPhone
   SE, so you can now get a 32 GB model for $399 or a 128 GB model for
   $499.

   Finally, Apple also introduced new iPhone case colors. The silicone
   case is now available in Azure, Camelia, and Pebble, while the leather
   case is now available in Berry, Pebble, and Taupe.

   Apple added to the Apple Watch band options too. The popular Apple
   Watch sport band is also now available in the Azure, Camelia, and
   Pebble colors. Plus, there's also now a new Black/Volt Nike sport band,
   a orange woven nylon band, a saddle brown classic buckle band, and a
   new Hermès Fauve Barenia leather band.

   If you find these announcements underwhelming, it's likely that Apple
   is merely clearing the decks for more significant announcements in the
   near future. In particular, the flagship iPad Pro line is due for a
   refresh, as are many Mac models.

References

   1. https://en.wikipedia.org/wiki/The_Global_Fund_to_Fight_AIDS,_Tuberculosis_and_Malaria
   2. http://tidbits.com/resources/2017-03/iPhone-7-Red.jpg
   3. http://www.apple.com/shop/product/MMY62ZM/A/iphone-7-leather-case-productred
   4. http://www.apple.com/iphone-se/

.