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   T-Mobile Offers Discounted Cellular Plans to Those Aged 55 and Up

   Josh Centers

   The ever-aggressive T-Mobile is at it again, this time targeting
   potential customers aged 55 and over with T-Mobile ONE Unlimited 55+.
   (For more on T-Mobile ONE, see '[1]T-Mobile and Sprint Announce
   Unlimited Data (for Higher Prices),' 19 August 2016 and '[2]T-Mobile
   Tweaks T-Mobile ONE,' 31 August 2016).

   The summary is this: T-Mobile customers who are 55 or older can now get
   one line of T-Mobile ONE for $50 per month, taxes and fees included,
   and add a second line for $10 per month ' that's with $5-per-line
   Autopay discount. T-Mobile ONE includes unlimited talk, text, and 4G
   LTE data, though data throughput may be throttled if you exceed 26 GB
   of usage in one month.

   The usual price for T-Mobile ONE is $70 for one line and $100 for two
   lines, so this is a significant discount: 28.6 percent and 40 percent,
   respectively.

   In its [3]press release, T-Mobile explains the business logic:

     With today's announcement, T-Mobile is taking the fight to one of
     the carriers' last strongholds. Among Americans age 55+, Verizon and
     AT&T collectively control nearly 81 percent of the postpaid wireless
     market. In contrast, just 8 percent of this group are with T-Mobile,
     compared to the Un-carrier's 18 percent of all U.S. wireless
     customers. That's a LOT of people getting taken advantage of by the
     Duopoly ' and a lot of people who can benefit from the Un-carrier.

   T-Mobile also offers some interesting data about Baby Boomers and
   smartphones:

     Right now, there are more than 93 million Americans in the U.S. over
     age 55, and the vast majority (74 percent) of them have a
     smartphone. And that number keeps growing. In addition, Boomers
     spend an average of 149 minutes a day on their smartphones ' about
     as much as smartphone-obsessed Millennials at 171 minutes per day.
     In fact, the majority of those 55+ say a smartphone is the #1 way
     they connect with family and friends.

   If you're old enough and live in an area where [4]T-Mobile's coverage
   is sufficient, this is a tough deal to beat. New customers can sign up
   by visiting a T-Mobile store' be sure to bring ID. Existing customers
   can visit a store, call 1-800-TMOBILE, or log in at [5]t-mobile.com.

References

   1. http://tidbits.com/article/16697
   2. http://tidbits.com/article/16720
   3. https://newsroom.t-mobile.com/news-and-blogs/unlimited-55.htm
   4. https://www.t-mobile.com/coverage/coverage-map
   5. https://www.t-mobile.com/

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