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April 5, 2017

Pepsi Ad Criticized & Ridiculed for Coopting Anti-Police Brutality Movement
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Activists with Black Lives Matter and other anti-police brutality groups
are criticizing and ridiculing a Pepsi ad that coopts and misrepresents
the resistance movement in order to sell soda. In the ad, white
21-year-old reality TV star Kendall Jenner is presented as a hero, after
she offers a can of Pepsi to a police officer in the middle of a peace
march. The police officer, who is not clad in heavy riot gear as most
officers are during protests, accepts the can of soda, appearing to
suggest that Pepsi could smooth tensions between police forces and
demonstrators, who have spent years protesting police killings of
unarmed people, disproportionately people of color.


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