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June 7, 2016

BuzzFeed Nixes $1.3 Million Ad Deal with RNC, Citing Trump Campaign
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Buzz Feed has nixed a $1.3 million advertising agreement with the
Republican National Committee. In an email to Buzz Feed staff, CEO Jonah
Peretti wrote: "The Trump campaign is directly opposed to the freedoms
of our employees in the United States and around the world and in some
cases, such as his proposed ban on international travel for Muslims,
would make it impossible for our employees to do their jobs." Writing
about the announcement for The Guardian, Megan Carpentier notes the deal
would have been for native advertising, or sponsored content, often made
to look like journalistic posts or videos. She notes: "While media
companies accepting money from political campaigns (and organizations
such as Super Pacs and advocacy groups supporting candidates) is a
fairly standard practice, accepting money to run pieces of sponsored
content that many readers will mistake for journalism in support of
those candidacies is not-and that's the deal that Buzz Feed nixed on
Monday."
Topics:Donald Trump Republican Party Journalism

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