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April 29, 2011

FTC Unveils Voluntary Guidelines for Children's Food Products 
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The Federal Trade Commission has released new guidelines aimed at
curbing the marketing of unhealthy foods to children. Under the
proposal, food advertised to children would have to contain certain
healthy ingredients, including fresh fruits and vegetables, and not have
large amounts of sugar, saturated fat, transfat and salt. The guidelines
would target a wide range of marketing tools, including the use of
cartoon characters, advertising mediums, product placement and digital
media applications. Although food companies could face pressure to adopt
them, the guidelines are voluntary and companies would have up to 10
years to put them into effect.



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