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                    Talk about making money at niche markets
                                        
For some reason, I was struck by either the product, or the business plan—
three very interesting online stores:

SmartFlix [1]

        For those of you who are into DIY (Do It Yourself), a website where
        you can rent thousands of How-To DVD (Digital Video Disc)s.
        
Heavy Ink [2]

        This is right up Jeff's [3] alley—a place to buy comic books (all 20%
        off) with free shipping. As the owner of the site says:
        
        > Yeah, we lose big money on the person who orders one comic book.
        > 
        > … but the value proposition is so simple and compelling, that we
        > get tons of customers, who soon start buying enough stuff that
        > it's, on average, worthwhile.
        > 
        > “an email to Instapundit [4]”
        > 
        
CatGenie [5]

        We already get flushable cat litter, but this … wow! We won't even
        have to do that anymore.
        

[1] http://smartflix.com/
[2] http://heavyink.com/
[3] http://spinthecat.blogspot.com/
[4] http://instapundit.com/archives2/012595.php
[5] http://www.catgenie.com/

Email Sean Conner at sean@conman.org

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