* * * * * Watching the searches go by > A lot of visitors walk into the Googleplex lobby and stand mesmerized by > the scrolling display [1] of search queries crawling across the large > monitor suspended over the receptionist's desk. It inspires journalists to > wax poetic and dig deep for metaphors about the international impact of > Google and the deepening role search plays in all our lives. They're so in > awe of this peek into the global gestalt that they don't even read the NDA > (Non-Disclosure Agreement) they automatically agree to by signing in for a > visitor's badge. > > The query scroll is fascinating, though it's carefully screened for > offensive terms that might clash with the wholesome decor. Screened for > offensive terms written in English, anyway. I seem to recall a group of > Japanese visitors pointing and smirking at some of the katakana queries > floating across the page. > “ Hey! I just saw my search go by! [2]” Back when I wrote GeoFind [3] (originally “Brainstorm” although I think the term “Brainstem” may have been bandied about) one of the features I added was a live feed of all the search terms being submitted (as a network service, no less)—I think at the time there were a few search engines that allowed one to check the queries being submitted (although I suspect all of this was before Google's [4] time). It wasn't difficult to add the functionality, and it was [DELETED-fun-DELETED] interesting to watch the queries being made (except for the disturbing [5] ones). But one time I'm sitting in my office, watching the live search requests when I see “Hi Sean” flow past. It was one of my fellow cow-orkers having a bit of fun. [1] http://www.ethworld.ethz.ch/events/explore/study_trip/weblog_11/26.jp [2] http://xooglers.blogspot.com/2006/03/hey-i-just-saw-my-search-go- [3] http://www.conman.org/people/spc/refs/search/ [4] http://www.google.com/ [5] http://searchrequests.weblogger.com/ Email Sean Conner at sean@conman.org .