This report presents the keywords and phrases that visitors used in a search engine in order to find your Web site. Use this report to improve search engine placement for your site, select keywords for paid banner advertising, and learn more about what content interests your visitors.

<b>Keywords - </b>A keyword or phrase that a visitor used in a search engine in order to find your site.

<b>Last Visit - </b>The date and time of the most recent visit to your site that resulted from a search using this keyword or phrase.

<b>Average Visit Duration - </b>The average length of visits resulting from searches using this keyword.  A value of Didn't Stay means that, on average, the visitors using this keyword viewed only one page on your site.

<b>Visits - </b>The number of visits that resulted from a search using this keyword or phrase.

<b>View:Visit Ratio - </b>The average number of page views per visit that resulted from a search using this keyword.
