Referrer Summary

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The Referrer Summary shows which Web sites are sending the most visitors to your site. Use this report to evaluate the reach of online advertising and search engine placement efforts and plan new strategies to increase your visitor acquisition rate.

For each Web site that referred a visitor to your site, the summary displays the referrer, the last visit, the average visit duration, the number of visits (with the percentage of total visits), and the view:visit ratio.

To display a Referrer Breakdown for a referrer group (for example, Yahoo.com), click the referrer. To display a Visit Breakdown for a referrer, click the number of visits.

Note: If the Referrer Summary is blank, your server is probably not logging the referrer field. (For details, see the server-specific instructions in the “Installing NetTracker” section.)