Keyword Summary

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The Keyword Summary shows the keywords and phrases that visitors used in search engines to find your Web site. Use this report to improve search engine placement for your site, select keywords for paid banner advertising, and learn more about what content interests your visitors.

For each keyword used by a visitor, the summary displays the keyword, the last visit, the average visit duration, the number of visits (with the percentage of total visits), and the view:visit ratio.

To display a Referrer Breakdown for a specific keyword, click the keyword.

Note: If the Keyword Summary is blank, your server is probably not logging the referrer field. (For details, see the server-specific instructions in the “Installing NetTracker” section.)