Analyzing Referrers

NetTracker enables you to track which referrers are sending the most visitors to your Web site. The referrer statistics appear on the Referrer Summary.

You can group traffic from multiple referrers into a single referrer group. This enables you to group the traffic from major search engines into recognizable names. For example, you could display the AOL Search search engine as AOL Search instead of search.aol.com. By default, NetTracker is configured to group traffic from the most common search engines.

Note: If the Referrer Summary is blank, your server is probably not logging the referrer field. (For details, see the server-specific instructions in the “Installing NetTracker” section.)

Creating a Referrer Group

To create a referrer group:
  1. Click the Options tab.
  2. In the left-hand panel, click Referrer Groups under Marketing.
  3. Click Add.
  4. In the Name of referrer group box, enter the name you want to have displayed for the referrer group.
  5. Click Save Options.
  6. Click Continue.

Now you need to specify which referrers you want to be part of this referrer group.

Adding Referrers to a Referrer Group

If you are adding referrers immediately after creating the referrer group, start with step 3. Otherwise, start with step 1.

To add referrers to a referrer group:
  1. Click the Options tab.
  2. In the left-hand panel, click Referrer Groups under Marketing.
  3. Select the referrer group and click Referrers.
  4. Click Add.
  5. Enter a filter that describes the referrer you want to add to this referrer group and click Add. (For details on filters, see "Filtering a NetTracker Option".)
  6. The referrer you entered will be part of this referrer group in all new data you import from now on. If this is what you want or if you have more referrers to add at this time, click Continue. If you want the referrer to belong to the referrer group in data you have already imported, you will need to delete all the data in your profile and reimport your log files. (Note: If you do not still have all the log files you have imported into this profile, you will lose data permanently by choosing this option.) To delete your profile data, click Delete Profile Data.

Editing the Referrer Groups

You can make changes to the referrer groups at the list of groups.

To
Select the referrer group in the list and
Change the name
Click Edit
Delete the referrer group
Click Delete
Change the referrers in the referrer group
Click Referrers

Editing Referrers in the Referrer Group

You can make changes to the referrers in the referrer group at the list of referrers for the group.

To
Select the referrer and
Delete a referrer
Click Delete
Edit a referrer
Click Edit

Determining the Group for Referrers that Fit Multiple Groups

A referrer can only belong to one referrer group. If you have a referrer that meets the criteria for more than one group, NetTracker will include the referrer in the first referrer group it can belong to in the list of referrer groups. You can use the Move Up and Move Down buttons to the right of the list to change the order of the referrer groups.