Introduction to NetTracker

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There are many reasons why you might want to analyze your Web site’s traffic. At the lowest level, you want to determine if anyone is coming to your Web site in order to justify the site’s existence. You also want to know which demographic groups are visiting your site.

Once you have determined that people are indeed visiting your Web site, the next step is to identify which pages they are viewing. When you know what content is popular and what content is ignored, you can tailor it to satisfy your customers.

A more detailed analysis of your Web site traffic will assist you in increasing the traffic to your Web site. For example, by determining which sites are referring visitors to your site, you can determine which online marketing activities are most successful at driving traffic to your site.

NetTracker® Web analytics software can do all this and more.

This section provides a brief overview of how NetTracker analyzes and reports on your Web site.