Subj : Intel claims AMD is selling snake oil with its Ryzen 7000-series
To   : All
From : TechnologyDaily
Date : Mon Dec 04 2023 20:00:05

Intel claims AMD is selling snake oil with its Ryzen 7000-series chips

Date:
Mon, 04 Dec 2023 19:45:13 +0000

Description:
Intel has thrown down the gauntlet by suggesting that AMD is misleading 
customers with its chip-naming conventions.

FULL STORY
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The rivalry between Intel and AMD runs deep, with the two companies 
constantly vying to take the best processor crown. But few people would have 
expected the aggression contained in a new playbook presented by Intel , 
which insinuates that AMD is selling snake oil to unsuspecting customers. 

The claims were made in a slide deck dubbed Core Truths, the main argument of 
which is that AMDs CPU naming conventions may confuse consumers and disguise 
old architecture inside newer-seeming products. 

For instance, Intel directly calls out the Ryzen 5 7520U chip, which it notes 
is built on Zen 2 architecture that debuted in 2019, despite the chip going 
on sale in 2022. Intel says its own comparable chip (the Core i5 1335U) is 
83% faster than the Ryzen 5 7520U, even though AMD markets its chip as 
containing brand-new tech. 

Intel goes beyond merely arguing that this is misleading, instead putting it 
alongside images of a snake oil seller and a dodgy-looking used car salesman. 
The inference from Intel is clear: AMD's product-naming is intentionally 
confusing and could end up bamboozling buyers. Does Intel have a point? 
(Image credit: AMD) 

Its hard to argue that Intels slide deck is entirely over the top. AMDs CPU 
naming convention is somewhat confusing. It works like this: instead of 
differentiating CPU architecture by generation, AMD now says that all of its 
mobile chips fall under the latest Ryzen 7000 name. 

The third number in the chips name denotes the architecture  the two in 7520U 
means Zen 2, for instance  but that departs from AMDs long-held naming 
practices and could confuse buyers, who may see the seven and assume theyre 
getting a brand-new architecture. 

But Intel itself doesnt have entirely clean hands. The companys (just 
released) 14th-generation desktop chips are essentially refreshed 
13th-generation Raptor Lake processors, while the upcoming Core 100 series is 
rumored to also recycle Raptor Lake parts. 

So yes, Intel does have a point in calling out AMDs confusing chip naming 
system, and we shouldnt ignore that. But it might be seen as a somewhat 
cynical play when Intel itself has been guilty of incorporating old 
architectures into new products. It just underlines the fact that when 
shopping for PC parts, you need to do your research to ensure you get exactly 
what youre expecting. You might also like Report shows Intels 14th-gen CPUs 
are great overclockers  and suggests which 14900K variant you should buy The 
best processors of 2023: top desktop CPUs from AMD and Intel AMD Ryzen 7000 
series: everything we know about Team Red's latest CPUs



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Link to news story:
https://www.techradar.com/computing/cpu/intel-claims-amd-is-selling-snake-oil-
with-its-ryzen-7000-series-chips


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