Subj : Amazon wants to help your business create images using AI
To   : All
From : TechnologyDaily
Date : Wed Nov 29 2023 20:15:05

Amazon wants to help your business create images using AI

Date:
Wed, 29 Nov 2023 20:12:21 +0000

Description:
AWS re:Invent 2023: New Amazon Titan Image Generator could be a major help 
for advertising and marketing agencies among others.

FULL STORY
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Amazon has joined the AI image generator fray with the launch of its 
own-brand platform, designed specifically with businesses in mind. 

The company unveiled Amazon Titan Image Generator at its AWS re:Invent 2023 
event, joining the likes of Google, Adobe and OpenAI in offering a tool to 
create what its ays will be "studio-quality, realistic images or enhance 
existing images using natural language prompts". 

Part of the Amazon Titan family of AI generation tools, Image Generator can 
be trained on company-specific data, learning exactly what kind of design 
your business is looking for, cutting down on lengthy wait or development 
times. Amazon AI image generator 

Revealing the news as part of his keynote at AWS re:Invent 2023, Swami 
Sivasubramanian, VP for data and machine learning services at AWS, noted how 
the launch could be particularly useful for marketing or advertising 
campaigns, allowing for a range of options or evolutions of a particular 
image to be created and evaluated before making a final choice. 

In an on-stage demo, Sivasubramanian showed off how the tool could be used to 
swap out the background of an image, but also swapping the images orientation 
using a natural language prompt, ideal for lifestyle images, or marketing and 
advertising designers looking for a variety of options. 

AWS says Titan Image Generator was trained on an unnamed but broad range of 
data sets across multiple domains, but can also be fine-tuned on custom data 
sets, and includes built-in mitigations for toxicity and bias. 

In order to allay fears over copyright violations, Sivasubramanian noted that 
all AI-generated images also come with an invisible watermark built-in as a 
default, hopefully helping lower misinformation and tampering. 

Amazon Titan Image Generator is available now in preview for AWS customers on 
Amazon Bedrock. More from TechRadar Pro We've tested out all the best 
ecommerce tools The latest DALL-E model just dropped for business users - and 
this one is even better at hands Amazon's new AI image generator might 
finally mean the end of boring ads



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Link to news story:
https://www.techradar.com/pro/amazon-wants-to-help-your-business-create-images
-using-ai


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