Subj : Adobe makes Express and Firefly for Enterprise happen
To   : All
From : TechnologyDaily
Date : Mon Jun 12 2023 15:00:03

Adobe makes Express and Firefly for Enterprise happen

Date:
Mon, 12 Jun 2023 13:45:19 +0000

Description:
Adobe announces Express and Firefly for Enterprise after integrating 
generative AI art tool into its simple graphic design software.

FULL STORY
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 Adobe Express has been getting a lot of attention from the creative apps 
maker lately - yesterday we revealed that the new Express beta features 
Firefly integration . But thats not the whole story. 

Announced at Adobe Summit 2023 in London, the easy-to-use graphic design 
software and its freshly built-in AI art generator is now available to 
enterprise customers. 

According to the company, every employee across an organization, at any 
creative skill level, to use Firefly to generate beautiful, on-brand, 
ready-to-share content. And thats not the only new business features found in 
the new-look Adobe Express. Creating and collaborating 

Adobe Express occupies an interesting space in the firms creative stack. 
While drawing on the powerful tools found in Adobes professional digital art 
software , Express lets anyone create and edit designs that fit the brand. It 
also means design teams dont have to get involved in making minor tweaks. 
Less complex than Photoshop and Illustrator , its designed for high-quality, 
high-velocity content production. Think social media ads, blog graphics, 
online brand promos. Read more 

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Its long been a popular tool for content creators and marketers - and its new 
iteration feels as much a show of faith in the product as it is an attempt to 
edge out Canva , which harbors similar designs on enterprise customers. But 
with companies of all sizes looking at how gen AI can help increase 
efficiencies, the Firefly integration - which can be accessed through the 
standalone app, Adobe Express, and Creative Cloud - could turn many a 
business head. 

Chiefly because Firefly for Enterprise is designed to be what Adobe calls 
commercially safe. In other words, its been trained on copyright-free 
imagery. With Content Credentials, Firefly also automatically tags images to 
let consumers know generative AI was used in its creation. It can add other 
information, too, like an artist's name, date, and even the tools used to 
create the image. On that note, we absolutely used Firefly in Express to 
create the artwork accompanying this article. 

The company also intends to introduce IP indemnity for enterprise customers, 
footing the legal bill (or some of it, at least) should a copyright claim 
arise. 

Elsewhere, users will find a raft of new tools and features across Adobe 
Express. This includes deeper integration with Adobe apps including Photoshop 
and Experience Manager, an expanded library of stock photos and stock videos 
, and new animations for assets powered by Adobe Character Animator . Theres 
even increased PDF editor support, simplifying the import and editing 
process. 

With an eye to the future, Adobe also said its working on letting businesses 
train Firefly with their own branded assets, to generate brand-specific 
content. Theres no word on when to expect this option, but it could prove to 
be a game-changer for commercial graphic design. 

The latest version of the Adobe Express beta is available now on desktop, 
although a mobile version is on its way. Best laptops for graphic design : 
Top tech for whenever inspiration strikes



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Link to news story:
https://www.techradar.com/news/adobe-makes-express-and-firefly-for-enterprise-
happen


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