Subj : Sony takes aim at fake photos with new camera authenticity tech To : All From : TechnologyDaily Date : Wed Nov 22 2023 23:00:06 Sony takes aim at fake photos with new camera authenticity tech Date: Wed, 22 Nov 2023 22:47:48 +0000 Description: Seeking to address false images made by AI, Sony will give the first cameras a digital signature update this upcoming Spring. FULL STORY ====================================================================== Sony has revealed its developing in-camera authenticity technology as part of a newfound effort to combat misinformation. The tech conglomerate explains in an announcement post that fake and manipulated images have become a growing threat with the advent of generative AI , and it's one that could erode away the publics trust in official news sources. To address this problem, upcoming Sony cameras will have a digital signature feature giving these devices the ability to create a birth certificate for images. Its unknown what these supposed birth certificates will have the company is rather light on the details. Presumably, the photographic files will have a slew of metadata describing things like when the picture was taken, if any edits have been made since it was first shot, and what camera model was used. Sony says the main goal here is to help professionals safeguard the authenticity of their work plus give news agencies a tool against falsified pictures. Availability During the latest round of development, Sony partnered up with The Associated Press (AP), an American nonprofit news organization, and Camera Bits, the company behind image sorting software Photo Mechanic. Together, all three tested the authenticity tech in an effort to see how well it works out in the "field". What that entailed is unfortunately unknown. Again, Sony didnt provide any details on the matter other than the testing was completed last month. If we had to take a wild guess, maybe some AP journalists took a few cameras with the feature out on the job. What is known is that the digital signature upgrade will arrive in Spring 2024 through a global firmware update for the Alpha 9 III , Alpha 1 , and Alpha 7S III cameras. We reached out to Sony with several questions like what the field test looked like, as well as what the signature houses. This story will be updated if we hear back. Possible new trend Its important to note Sony is not a trailblazer in this instance. Back in late October, Leica unveiled its own anti-AI camera: the M11-P rangefinder . Every photograph it takes is imprinted with Content Credential label attaching information like the date it was taken and what edits (if any) have been made. It is, however, incredibly expensive as the price tag currently sits at over $9,000 . The high cost obviously limits the widespread availability of anti-AI tech. Fortunately, Sonys Alpha trio each cost significantly less than Leicas model, meaning more people will be able to authenticate their work. Keep in the mind the digital signature patch is free. With Sony lowering the barrier, we hope to see other companies roll out their own version anti-AI software to more mid-range cameras, and maybe even smartphones . Black Friday is almost here at the time of this writing and that means discounts. Check out TechRadar's list of the best Black Friday camera deals for 2023 . You might also like The best camera for photography 2023: top picks for every budget The Sony A9 III is the fastest ever mirrorless camera with a new kind of sensor Blackmagic Cinema Camera 6K review full-frame movie magic ====================================================================== Link to news story: https://www.techradar.com/cameras/sony-takes-aim-at-fake-photos-with-new-camer a-authenticity-tech --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .