Subj : Facebook and Instagram are banned from using targeted ads in Euro
To   : All
From : TechnologyDaily
Date : Thu Nov 02 2023 13:15:05

Facebook and Instagram are banned from using targeted ads in Europe

Date:
Thu, 02 Nov 2023 13:00:57 +0000

Description:
Metas social networking companies could face a Europe-wide targeted ad ban 
amid pressure across the EEA.

FULL STORY
======================================================================

Metas Facebook and Instagram will have to stop using targeted ads across 
their platforms for even longer, just months after a temporary Norwegian Data 
Protection Authority (DPA) ban came into play in July. 

Now, Ireland's Data Protection Commission (DPC) is to ban the processing of 
personal data for targeted ads, and its effects will be felt across the 
entire European Economic Area (EEA), including EU countries and Iceland, 
Liechtenstein, and Norway. 

The binding decision was issued by the European Data Protection Board (EDPB), 
which instructed the Irish DPC to impose the ban within two weeks. Metas 
social media platforms banned from using targeted ads 

The restriction effectively bans Meta from using personal data to inform the 
ads it displays on Facebook and Instagram, in a process known as behavioral 
advertising. 

The news comes after the Court of Justice of the European Union (CJEU) 
discovered that the social media giants GDPR approach to behavioral 
advertising did not comply with EU regulations. 

Meta was hit with a 1.2 billion fine earlier in May and was given a series of 
steps to take in order to comply with the rules, according to the Irish DPC . 

The company also has ad-free subscription-based tiers on the cards, which 
will see it charge more to phone subscribers than web subscribers to cover 
the additional processing fees brought on by mobile app stores, much like X. 

They will cost 9.99 and 12.99 per month respectively, and are to be made 
available across the EEA, suggesting that the company has already prepared to 
tackle the topic of personal data processing and growing privacy concerns 
across the continent. 

TechRadar Pro asked Meta to share more information, but the company did not 
immediately respond. More from TechRadar Pro Weve rounded up the best online 
collaboration tools Meta denies claims that it plans on ruining WhatsApp with 
ads Want to grow your online presence? Here are the best free website builders



======================================================================
Link to news story:
https://www.techradar.com/pro/facebook-and-instagram-are-banned-from-using-tar
geted-ads-in-europe


--- Mystic BBS v1.12 A47 (Linux/64)
 * Origin: tqwNet Technology News (1337:1/100)

.