Subj : Amazon's new AI image generator might finally mean the end of bor
To   : All
From : TechnologyDaily
Date : Thu Oct 26 2023 15:00:05

Amazon's new AI image generator might finally mean the end of boring ads

Date:
Thu, 26 Oct 2023 13:44:16 +0000

Description:
Amazon goes to war on boring product shots by launching generative AI tool 
for advertisers.

FULL STORY
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In a bid to boost ad performance, Amazon has unveiled its very own AI art 
generator . 

Its not quite kettle and toaster set in the style of Van Gogh stuff. But, the 
new tool will let advertisers on the site generate lifestyle-led backgrounds 
for product shots. No more dodgy Photoshop jobs or painful plain white 
backgrounds. 

Like all the best AI tools , the name of the game is, according to the ecom 
giant, maximizing impact, minimizing effort. Creatives, campaigns, 
click-through rates 

As users of even the best ecommerce website builders know all too well, 
standalone product shots set against white backgrounds dont engage customers. 
So, Amazons latest tool effectively adds a real-world flavor to stark product 
shots. Not dissimilar, in intent, to Amazons View in your room app feature. 
Its another way for users to visualize online products in their own homes 
using augmented reality. 

In the companys own example, compared to standalone shots, a real-life 
product placed in an AI-generated kitchen in a sponsored mobile ad could see 
up to 40% higher click-through rates. No need for real-world locations and 
photography set-ups or photo editing. And, on the surface, it generates 
mostly realistic settings, with a quality verging on the best stock image 
websites . (Image credit: Amazon) 

Appealing visual assets is an area thats proved tricky for some advertisers, 
Amazon said. According to its own survey, almost 75% of those running 
unsuccessful ad campaigns faced their biggest challenge when creating ads and 
choosing a creative format. Users have come to expect a certain level of 
polish, after all. 

Streamlining content creation on the platform, advertisers should now only 
need to select their product to generate a set of lifestyle and brand-themed 
imagery. Short text prompts can be used to make changes to the images - users 
with experience of text-to-image generators will be on very familiar ground 
here. Multiple versions can also be generated for further testing and 
performance optimization. 

Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, 
explained: "With the launch of our image generation capability, any 
advertiser can now use a simple tool to create unique, lifestyle creative 
assets that make their campaigns more compelling, and at no additional cost." 

The genAI tool is rolling out to select advertisers now, with plans to expand 
in the future. 

But before everyone gets carried away, lets remember, this is artificially 
generated art were talking about here. As The Verge pointed out, even in 
Amazons own press release, something has gone seriously wrong with the spokes 
of its AI-generated fork. Perhaps something to address as the company 
continues to take customer feedback to improve the experience. (Image credit: 
Amazon) Read more on TechRadar Pro Remember LimeWire? It's just bought one of 
the most popular free AI art generators We've tested out all the best 
ecommerce tools The latest DALL-E model just dropped for business users - and 
this one is even better at hands



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Link to news story:
https://www.techradar.com/pro/amazons-new-ai-image-generator-might-finally-mea
n-the-end-of-boring-ads


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