Subj : Netflix set to open stores that could immerse you in your favorit
To   : All
From : TechnologyDaily
Date : Fri Oct 13 2023 21:15:04

Netflix set to open stores that could immerse you in your favorite binge 
experience

Date:
Fri, 13 Oct 2023 19:50:59 +0000

Description:
Netflix has plans to open retail experiences that will sell you on the idea 
of the streaming service

FULL STORY
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With the dust still settling around Netflixs shuttered DVD business , Netflix 
is now announcing a new division, Netflix House. 

The Houses will expand upon Netflixs existing online merch shop with food and 
themed experiences for the latest Netflix shows. The company has experimented 
with immersive experiences before such as the Bridgerton Ball or the Stranger 
Things Experience . 

What we know is limited. However, we can expect the houses to be like mini 
theme parks but dont expect a Stranger Things roller coaster anytime soon. 

Its a recognition of, perhaps, the one thing competitors such as Disney Plus 
and Peacock Plus have, respectively in Disneyland and Universal Studies, that 
Netflix does not, places to connect directly with subscribers and potential 
customers. 

Netflix House would provide a permanent location for these experiences which 
senior leadership hopes will result a repeated visits throughout the year. 
When and why 

No official word on where specific locations will open in 2025, but fans can 
expect major cities like Chicago, Los Angeles, New York, or San Francisco to 
be some of the first locations with international locations to open later. 

Weve seen how much fans love to immerse themselves in the world of our movies 
and TV shows, and weve been thinking a lot about how we take that to the next 
level, Josh Simon, Netflixs VP of consumer products, told Bloomberg . 

The concept of the Houses seems to be an interesting experiment by Netflix on 
how to increase viewer engagement while giving prospective customers 
something tactile to consider as they weigh a possible subscription. 

This comes as the company is looking to expand streams of revenue beyond its 
streaming products; partly due to growing complaints of the increasing 
subscription prices of the platform. 

In addition, Netflix surely hoped that industry strikes would have ceased by 
now. With the SAG-AFTRA negotiations failing Wednesday, the company may be 
searching for added revenue to pay royalties for streams. You might also like 
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documentaries: 48 great documentaries to stream ...



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Link to news story:
https://www.techradar.com/streaming/netflix-set-to-open-stores-that-could-imme
rse-you-in-your-favorite-binge-experience


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