Subj : Google Cloud just fired a major volley at AWS as the cloud wars h
To   : All
From : TechnologyDaily
Date : Thu Oct 12 2023 11:30:04

Google Cloud just fired a major volley at AWS as the cloud wars heat up

Date:
Thu, 12 Oct 2023 10:14:15 +0000

Description:
Google just upgraded Cloud Spanner pretty heavily, and it now promises to be 
half the price of Amazon DynamoDB.

FULL STORY
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Google Cloud has announced significant price-performance improvements for 
Cloud Spanner, its database management and storage service, slamming Amazon 
in the process. 

Group Product Manager Jagdeep Singh and Director of Engineering Pritam Shah 
compared Cloud Spanner to Amazons DynamoDB, which costs twice as much. 

Despite significant improvements to Cloud Spanners performance, Google did 
not revise its pricing, making the latest iteration more cost-effective for 
companies, and more of a threat to rival services. Google Cloud Spanner has 
bold claims 

Headlining the update are up to 50% increase in throughput and 2.5 times the 
storage per node compared with previously and single-digit millisecond 
latency figures. 

Google Cloud says that Spanner now offers up to 2x better read throughput per 
dollar compared to Amazon DynamoDB for similar workloads, effectively making 
it half the price of Amazons counterpart. 

Singh and Shah also draw reference to an Amazon post that highlighted 
DynamoDBs ability to process 126 million queries per second at peak. Google 
promises to improve this by 20 times, up to 3 billion. 

The rivalry between many of the largest tech firms has been heating up 
recently as they go head-to-head in antitrust cases, with complaints 
seemingly being lodged left, right, and center. 

Amazon, together with Microsoft, is now facing a CMA probe in the UK after 
Ofcom complained about its dominance in the cloud market. Both companies 
combined account for 70-80% in the UK at a roughly equal split. 

As consumer focus will inevitably begin to shift away from the lead players, 
Google could see this as an opportunity to plug its own technologies. It says 
that improvements are now available in select regional and multi-region 
instance configurations, and further enhancements will continue to roll out 
over the coming months. More from TechRadar Pro Looking to mix up providers 
or go all in on multicloud? Here are the best cloud hosting providers Google 
Cloud is making AI an even bigger part of its Vertex health platform and 
tools Keep your work online with the best cloud storage and best cloud backup 
tools



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Link to news story:
https://www.techradar.com/pro/google-cloud-just-fired-a-major-volley-at-aws-as
-the-cloud-wars-heat-up


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