Subj : Gmail might finally stop filling your inbox with spam now
To   : All
From : TechnologyDaily
Date : Wed Oct 04 2023 10:15:04

Gmail might finally stop filling your inbox with spam now

Date:
Wed, 04 Oct 2023 09:10:01 +0000

Description:
New requirements will protect Gmail and all email users from unwanted and 
excess messages.

FULL STORY
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Gmail is set to introduce new measures to protect users from receiving excess 
and unwanted emails in an update that were all happy to see. 

In a company blog post, Gmail Security & Trust Group Product Manager, Neil 
Kumaran, said: Starting in 2024, well require bulk senders to authenticate 
their emails, allow for easy unsubscription and stay under a reported spam 
threshold. 

The new measures set to come into play in the coming months specifically 
target senders targeting more than 5,000 Gmail addresses per day in a move 
thats designed to cut down spam messages. Gmail anti-spam campaign 

Speaking of existing measures, Kumaran said that Gmails requirement for 
authentication has seen the number of unauthenticated messages received by 
the platforms users drop by 75%. 

As part of the changes, Google said: we're requiring those who send 
significant volumes to strongly authenticate their emails following 
well-established best practices, which includes the adoption of SPF and DKIM. 

Google will also be requiring certain senders to make unsubscribing from 
emails quick and simple. The guidance says that it should take one click and 
that requests should be processed within two days. 

Kumaran says that this requirement will ultimately benefit all email users, 
because such changes would be relevant to any recipient including non Gmail 
users, however its unclear quite how Google will police and support this 
requirement. 

The email providers final update for 2024 is a self-proclaimed industry 
first. An undisclosed threshold is set to be imposed, and senders emailing 
more frequently than this will likely be penalized. 

Google isnt the only company making changes to protect email users. Marcel 
Becker, Senior Director of Product at Yahoo, said that the company looks 
forward to working with Google and the rest of the email community to make 
these common sense, high-impact changes the new industry standard. 

Full guidance of the upcoming changes are available to view on Googles 
support page . More from TechRadar Pro Weve rounded up the best firewalls to 
keep you protected online Your Gmail account is set to be invaded by even 
more annoying ads Reckon you mightve clicked a dodgy link? Here are the best 
malware removal tools



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Link to news story:
https://www.techradar.com/pro/gmail-might-finally-stop-filling-your-inbox-with
-spam-now


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