Subj : Apple secretly working on Google Search killer for 'years,' proba To : All From : TechnologyDaily Date : Mon Oct 02 2023 21:30:04 Apple secretly working on Google Search killer for 'years,' probably won't ever launch Date: Mon, 02 Oct 2023 20:23:31 +0000 Description: Despite Apple having the tech and resources to create its own Google rival, it's never bothered to actually launch one. FULL STORY ====================================================================== Currently, Apple and Google are engaged in a lucrative partnership that nets the former around $8 billion a year. This partnership involves Apple sending its sizable userbase (think billions!) to Google Search and, in return, it receives a commission from Googles search ad revenue. Though Apple benefits tremendously, Google still needs Apple to promote the search engine and maintain its market dominance. This arrangement means that Apple gets to enjoy several advantages, like having free resources to improve its non-web search capabilities, as well as having the worlds most effective bargaining chip when it comes to price negotiations with Google. Despite this, Apples policy has always been to own the core technologies underlying its products, as Bloomberg puts it. If the tech giant ever took advantage of its knowledge and close proximity to Googles search engine, it would wield great search power and get to keep more ad revenue. It wouldnt have to match Googles ability to sell advertising and search slots. Making its own in-house engine would be more than enough to increase revenue. (Image credit: Yan Krukov / Pexels) However, Apple has been developing its own search engine for years now. According to Bloomberg, John Giannandrea, a former Google executive whos now in charge of machine learning and AI at Apple, has been running a search engine team for several years. The engine is codenamed Pegasus, and its essentially a search engine for Apples own apps thatll be making its way to more of them, including the App Store. Theres also Spotlight, an engine that lets users find features and tools across their devices. Recently, Apple added web search support to Spotlight, which helped users find answers to their questions by pointing them to various sites. Apple's web search has been powered by both Microsoft Bing and Google in the past. Giannandrea and his team have also been looking to integrate Apples search features into iOS and macOS while enhancing that tech with generative AI tools. Theres also tech that Apple already uses to enhance its search tools capabilities, including Applebot. It works by scouring the internet and indexing websites for more accurate search results, providing its users with more websites through Siri and Spotlight. Apple also has an advertising technology team, something that puts it much closer to Google if the former ever decides to actually create its own full-fledged search engine. (Image credit: Future) Whats stopping the massive tech giant? It seems that Apple has no desire to make its own search engines. Its partnership with Google works best, at least according to Eddy Cue, Apples senior vice president of services. Cue is most likely on the money, as Apple tends to keep partnerships that serve its best interests. If Apple ever decided to fully invest in a search engine, it would simply do so, similar to how Apple partnered with Intel for years for its chips, until it didnt and began designing its own silicon in-house. A search engine is its own behemoth, one that Apple is probably not interested in tackling anytime soon. You might also like Apple Maps vs. Google Maps - which one is best? Apple breaks Google's internal iOS apps, but now it's restored Apple and Google are teaming up to tackle AirTag stalking ====================================================================== Link to news story: https://www.techradar.com/computing/search-engines/apple-secretly-working-on-g oogle-search-killer-for-years-probably-wont-ever-launch --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .