Subj : Your new Spotify homepage is a radical mix of TikTok and Netflix
To   : All
From : TechnologyDaily
Date : Wed Mar 08 2023 21:15:03

Your new Spotify homepage is a radical mix of TikTok and Netflix

Date:
Wed, 08 Mar 2023 21:02:45 +0000

Description:
During Spotify's 'Steam On' event, the music streaming service revealed major 
overhauls of its homepage feed as well as a host of new features.

FULL STORY
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It seems that Spotify, the music streaming service giant, is planning on 
changing up its user interface in a bold and exciting new way. 

Ahead of Spotifys Stream On event in Los Angeles (the last one in 2021), 
Bloomberg reported on a leak that the event would launch a brand new homepage 
feed redesign. Instead of selecting from a long list of carousels featuring 
static cover art, the interface allows listeners to swipe vertically through 
content recommendations that play automatically. This can include video 
content or looping GIFs. 

And with the announcement finally elaborated on during the Steam On event, we 
have a more complete understanding of how this change will work. According to 
Musically , Spotifys mobile app will replace its existing carousels of music, 
podcast, and playlist suggestions with a TikTok-style vertical feed of 
recommendations. 

Below is a video clip from Stuart Dredge showcasing said new homepage feed 
design. So anyway this new Spotify vertical discovery feed thats being 
announced tomorrow has already appeared on my phone  
pic.twitter.com/CbGoiIplvk March 7, 2023 See more 

But unlike TikTok, Spotify doesnt need to use an algorithm to keep your eyes 
on the feed, as its ultimate goal is to get you away from the feed and 
listening to an artists song in full. So it seems that Spotify is mixing some 
of TikToks laser targeted algorithm techniques with Netflixs usage of video 
clips in order to entice users to click on songs. This could be interesting 
to see in practice. 

Spotify revealed a host of other features it would be adding to the service 
including an AI DJ that helps create a personalized playlist for listeners, 
Smart Shuffle, Marquee which is a full-screen and sponsored recommendation of 
a new release, the tool Discovery Mode that lets artists flag songs that are 
then added to the algorithm, and Showcase which will introduce an artists 
music to likely listeners. 

There are also Spotify Clips and Countdown Pages that allow for artists to 
customize their pages with video. Finally, Spotify will also offer concerts 
and merchandise for the first time, creating a new way for artists (and the 
service) to earn revenue. 

This complete overhaul of its entire feed, as well as the addition of so many 
new features, could be the result of lost revenue and consequential layoff . 
As well as a way to justify the services impending price hike despite said 
layoffs.



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Link to news story:
https://www.techradar.com/news/your-new-spotify-homepage-is-a-radical-mix-of-t
iktok-and-netflix


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