Subj : Veteran YouTube staff think Shorts will ruin YouTube - and they m
To   : All
From : TechnologyDaily
Date : Tue Sep 05 2023 12:45:03

Veteran YouTube staff think Shorts will ruin YouTube - and they might be 
right pending

Date:
Tue, 05 Sep 2023 11:32:42 +0000

Description:
Could YouTube shorts be the downfall of the video platform?

FULL STORY
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YouTube may be held hostage by its own TikTok competitor, Shorts, as staffers 
are worried that the short-form content may cannibalise its long-term videos, 
which have been the key driver of views for almost two decades. 

 The Financial Times ($/) reports that YouTubes ad revenue may have improved 
recently, but has been in a downward slide year over year for three 
consecutive quarters. A few years ago many social video platforms were 
concerned about the rapid rise of TikTok , leading YouTube to introduce 
Shorts . 

The short-form video content on YouTube is still relatively new, and the 
company is still figuring out how to reap more financial gains from Shorts. 
Longer, more traditional, YouTube videos show more ads per video, but with 
shorter clips steadily taking over our feeds, content creators are uploading 
fewer longer videos. Damned if you do  

A few friends of mine who are modestly successful content creators on YouTube 
have said a few times that rather than film separate videos for their normal 
feed and then for their Shorts, theyd rather clip their videos and use that 
as Short content. Some YouTube creators are also uploading more Shorts than 
full-length videos, so reducing the amount of content that YouTube can slot 
ads into. 

This creates a bit of a pickle for YouTube as the company simply cant abandon 
Shorts, as it's become incredibly popular. This means the platform will have 
to find a way to make Shorts profitable or suffer continuous losses. It could 
possibly incentivise Shorts creators and offer ad spaces and sponsorships in 
the same way TikTok does, with an ad popping up every few minutes or so of 
scrolling. 

It's unclear what direction YouTube will take to navigate the sticky 
situation, as a balance needs to be struck between long and short-form 
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Link to news story:
https://www.techradar.com/computing/social-media/veteran-youtube-staff-think-s
horts-will-ruin-youtube-and-they-might-be-right-pending


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