Subj : Amazons new star rating system is so confusing it might hinder my
To   : All
From : TechnologyDaily
Date : Fri Aug 18 2023 15:30:03

Amazons new star rating system is so confusing it might hinder my impulse 
shopping

Date:
Fri, 18 Aug 2023 14:12:40 +0000

Description:
Amazon might be changing the star rating system and I hate that.

FULL STORY
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Amazon is testing a new way for star ratings of products to appear in search 
results - and it kind of sucks. The supposed new system appears to make 
hunting for good quality products more difficult than normal. 

The new system was spotted by Android Police in the layout for Amazon India 
on mobile, as well as on the Amazon Germany website and on the global site 
when accessed from within Germany. 

With the new star ratings, when you search for a product on Amazon the rating 
layout is now changed. It will show an average star rating, with a single 
star icon, and in brackets next to that star will be the percentage of 
reviews are were five stars. It sounds a bit complicated even just explaining 
it to you here, but the screenshot down below should help. (Image credit: 
Android Police) 

So, in the screenshot from Android Police above youll notice that instead of 
the usual five stars that are colored in according to average rating, 
alongside the number of reviews, with the new layout you only get one star 
icon with an average and percentage. 

Personally, this layout is incredibly confusing, and takes away how easy it 
is right now to know that a product has plenty of reviews, so whatever rating 
its been given is accurate. When Im scrolling through Amazon on my phone or 
on the web, I will always consider products that have a certain number of 
user reviews, as youre likely to get a better idea of just how good (or poor) 
a product is. If something has a few reviews but very high ratings, Ill be 
more cautious than if it had hundreds of reviews and mid-range star rating.



Hopefully the new changes continue to inform customers, and we wont have to 
think too hard about our impulse shopping!



======================================================================
Link to news story:
https://www.techradar.com/pro/software-services/amazons-new-star-rating-system
-is-so-confusing-it-might-hinder-my-impulse-shopping


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