Subj : AMD may be embarrassing Nvidia in the mid-range GPU market
To   : All
From : TechnologyDaily
Date : Wed May 31 2023 19:45:03

AMD may be embarrassing Nvidia in the mid-range GPU market

Date:
Wed, 31 May 2023 18:34:20 +0000

Description:
According to several reports from retailers, AMDs RX 7600 may be outselling 
Nvidias RTX 4060 Ti in spades.

FULL STORY
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It seems that AMD might have a leg up against its long-standing competitor 
Nvidia in the mid-range graphics card battle, according to the latest reports 
from the rumor mill. 

Both AMD and Nvidia released their mid-range offerings, the AMD RX 7600 and 
the Nvidia RTX 4060 Ti , respectively, around the same time. But according to 
our own reviews, AMDs card is a much better value than Nvidias, and it seems 
like sales are reflecting that. Retailer leaks reported by PCGamesN state 
that despite both manufacturers supplying roughly the same amount of card 
stock, the 4060 Ti has sold only 1/10 of its stock, while the RX 7600 may 
have actually sold out in some locations. 

Some choice quotes from these retailers called the RTX 4060 Ti launch the 
worst Ive seen in memory, and another We arent actually having any trouble 
moving 7600 stock. 4060 Tis a different story Also, a report from Wccftech 
seems to confirm the poor sales of the 4060 Ti from markets that normally do 
well for PC gaming. 

The Q1 earnings reports also confirm that AMDs gaming revenue nearly matched 
Nvidia, which is a pretty huge deal considering that Team Green usually sets 
the pace for sales versus Team Red. This could be bad for Nvidia 

If these rumors are to be trusted, then this should be a warning sign for 
Nvidia. The fact that AMD, which hasnt released a card since the AMD Radeon 
RX 7900 XT launched in 2022, seemingly is so thoroughly ahead could bode 
poorly for its rival's performance in the mid-range PC gaming graphics card 
market. 

This could be especially bad as PCGamesN also stated that an ad in board 
partner revealed that Nvidia is betting hard on the 4060. If sales are 
already disappointing for the 4060 Ti, imagine how bad they could be if the 
vanilla 4060 launches at an MSRP of $299, which is still higher than the RX 
7600s more reasonable price of $269 (about 215 / AU$405). 

Thanks to factors like card scarcity in the previous gen due to chip 
shortages from the global Covid-19 pandemic, a rise in value for 
cryptocurrencies , and the current cost of living crisis, buyers are looking 
more for affordability rather than meager gains in power when it comes to 
replacing older graphics cards. 

Thats why Nvidia needs to step up to the plate and offer the kinds of 
graphics cards that its market is clearly leaning towards, including a true 
budget option that could properly undercut AMD.



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Link to news story:
https://www.techradar.com/news/amd-may-be-embarrassing-nvidia-in-the-mid-range
-gpu-market


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