Subj : If Apple wants to make monitors people will buy, it needs to embr
To   : All
From : TechnologyDaily
Date : Mon Apr 24 2023 15:00:03

If Apple wants to make monitors people will buy, it needs to embrace OLED

Date:
Mon, 24 Apr 2023 13:51:41 +0000

Description:
Apple's rumoured OLED monitor makeover could reverse its fortunes.

FULL STORY
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Apple is planning to transition its external monitor lineup from LCD and 
mini-LED displays to OLED ones very soon, according to numerous reports and 
rumours. 

While a lot has been whispered around the topic, a report from analysts at 
Omdia gives a hint at the companys long-term plan. According to the report , 
Apple is developing32-inch and 42-inch monitors, both with OLED screens.



If the road map provided by the analysts at Omedia are correct, we will see 
an update for the external displays, but not for a while. Currently, Apple 
sells the 27-inch Studio Display and the 32-inch Pro Display XDR , neither of 
which feature mini-LED or OLED technology. Omedia analysts point out that 
Apples long-term game plan includes two 32-inch and 42-inch external displays 
to be released in 2027.
 

The company will almost completely phase out LCDs and mini LEDs at its mobile 
devices by 2026 Omedia Report 

If the report is true and we could see OLED displays relatively soon, this 
would definitely be a step in the right direction for the companys display 
line. This and a post from MacRumors seems to make the prospect of updated 
displays more realistic, though this contradicts a prediction from prominent 
display analyst Ross Young , who said we could see multiple versions of the 
MacBook Air with an OLED display, as well as a few variations of the iPad 
Pro. But, the Omedia report doesnt show any plans for that happening in the 
timeframe given by Ross. 

Omedia analysts believe that Apple wont release an OLED MacBook until at 
least 2026, and maintains the same belief as Young in terms of the iPad 
display, expecting to see the first OLED iPad Pro in 2024. The report states 
The company will almost completely phase out LCDs and mini LEDs [on] its 
mobile devices by 2026. Why is this awesome? 

Apples expected shift towards OLED displays will finally pull the company 
into the modern screen game and were excited to see it. The monstrous 42-inch 
screen size definitely positions the display to be a pro product, and the 
upgrade in size and display type will most likely come with a very steep 
price tag. 

As it stands, the 32-inch Pro Display XDR starts at $4,999 (4,599 / AU$7,000) 
not including the ridiculously priced stand, and with an asking price like 
that, I shiver to think about how ludicrously expensive the OLED 42-inch 
display might be. 

To be honest, at that size Apple might think that it can pretty much charge 
whatever it wants for it, as it wont be a monitor for the general public or 
everyday hybrid worker. The fact itll be so gigantic makes it niche. 

Hopefully, it will propel Apple forward in the world of displays, and if done 
well could be easily implemented into MacBooks and iPads. If Apple avoids 
pricing these potential OLED monitors too high, they could very easily slip 
into our list of the best monitors for video editing with super crisp colors 
and contrast, or best monitors for digital design with more than adequate 
screen real estate and clarity.



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Link to news story:
https://www.techradar.com/news/if-apple-wants-to-make-monitors-people-will-buy
-it-needs-to-embrace-oled


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